Semantic and episodic components of brand knowledge
... Similar to semantic memory, “brand image” typically contains the set of associations that customers hold regarding brands. Among others, it includes both product-related brand attributes and non-product related brand attributes such as brand attitude (Aaker 1997; Faircloth et al. 2001). Similar to e ...
... Similar to semantic memory, “brand image” typically contains the set of associations that customers hold regarding brands. Among others, it includes both product-related brand attributes and non-product related brand attributes such as brand attitude (Aaker 1997; Faircloth et al. 2001). Similar to e ...
Emotion, Memory and the Brain - sdsu
... same way that other events do—via transmission to the lateral nucleus. Although our experiments had identified a subcortical sensory pathway that gave rise to fear conditioning, we did not dismiss the importance of the cortex. The interaction of subcortical and cortical mechanisms in emotion remains ...
... same way that other events do—via transmission to the lateral nucleus. Although our experiments had identified a subcortical sensory pathway that gave rise to fear conditioning, we did not dismiss the importance of the cortex. The interaction of subcortical and cortical mechanisms in emotion remains ...
Functional Neuroimaging and Episodic Memory
... should result in hippocampal activity. However, the neuroimaging studies to date have generally found that effort was not the key factor in producing hippocampal activation. Rather, success in recollection has generally been shown to be related to activation of the hippocampus. In this review, we wi ...
... should result in hippocampal activity. However, the neuroimaging studies to date have generally found that effort was not the key factor in producing hippocampal activation. Rather, success in recollection has generally been shown to be related to activation of the hippocampus. In this review, we wi ...
Cognitive Informatics Models of the Brain
... by the temporal space of STM, one has to write complicated things on paper or other types of external memories in order to compensate the required working memory space in a thinking process. The LTM is the permanent memory that human beings rely on for storing acquired information in terms of facts, ...
... by the temporal space of STM, one has to write complicated things on paper or other types of external memories in order to compensate the required working memory space in a thinking process. The LTM is the permanent memory that human beings rely on for storing acquired information in terms of facts, ...
The Sensorimotor System
... memory formation. STM and LTM are dissociable – H.M. is unable to consolidate certain kinds of explicit memory. the fact that he could form some memories suggests that there are multiple memory systems in the brain. ...
... memory formation. STM and LTM are dissociable – H.M. is unable to consolidate certain kinds of explicit memory. the fact that he could form some memories suggests that there are multiple memory systems in the brain. ...
the brain - Dr Magrann
... object as a chair. Some people with this damage can’t distinguish one person from another because they can’t recognize their faces. For more information on these types of brain damages, there’s a book called The Man Who Mistook his Wife for a Hat. 5. PRIMARY AUDITORY CORTEX receives sounds. 6. AUDIT ...
... object as a chair. Some people with this damage can’t distinguish one person from another because they can’t recognize their faces. For more information on these types of brain damages, there’s a book called The Man Who Mistook his Wife for a Hat. 5. PRIMARY AUDITORY CORTEX receives sounds. 6. AUDIT ...
PDF (2_RMC_CH1_Introduction)
... Organisms need to learn. Learning provides the basis for adaptation to a diverse and changing environment. Those organisms that are better at learning are more successful both in the acquisition of resources and the avoidance of potentially detrimental situations. When learning and memory are discus ...
... Organisms need to learn. Learning provides the basis for adaptation to a diverse and changing environment. Those organisms that are better at learning are more successful both in the acquisition of resources and the avoidance of potentially detrimental situations. When learning and memory are discus ...
Cognitive Psychology
... The group who kept the same schema did not recall as many ideas in the ...
... The group who kept the same schema did not recall as many ideas in the ...
Ch24- Memory Systems - Biology Courses Server
... • Radial arm maze (a) – (b) Normal rats go down each arm for food only once, but with hippocampal lesions revisit arms already explored – (c) Normal and lesioned rats learn which arms are baited and avoid the rest, but still revisit arms (don’t remember that they have already taken the food from the ...
... • Radial arm maze (a) – (b) Normal rats go down each arm for food only once, but with hippocampal lesions revisit arms already explored – (c) Normal and lesioned rats learn which arms are baited and avoid the rest, but still revisit arms (don’t remember that they have already taken the food from the ...
Neural Cell Assemblies for Practical
... Though there is neural evidence of Hebbian learning [8], its precise computational implementation is not clearly understood and is currently under debate. The Hebbian learning rule states that the strength of synapse that connects two neurons that tend to fire simultaneously will tend to increase[3] ...
... Though there is neural evidence of Hebbian learning [8], its precise computational implementation is not clearly understood and is currently under debate. The Hebbian learning rule states that the strength of synapse that connects two neurons that tend to fire simultaneously will tend to increase[3] ...
Zola-Morgan et al. 1986
... several years (Glees and Griffith, 1952). In 1954, Scoville described a case of severe anterograde amnesia that followed bilateral medial temporal lobe resection in a patient with intractable seizures. The removal extended posteriorly along the medial surface of the temporal lobes for a distance of ...
... several years (Glees and Griffith, 1952). In 1954, Scoville described a case of severe anterograde amnesia that followed bilateral medial temporal lobe resection in a patient with intractable seizures. The removal extended posteriorly along the medial surface of the temporal lobes for a distance of ...
feel like doing. Brain-Based Principles 1-6
... Every perception, sensation, and conclusion is usually associated with another related experience. This makes meaning personal and a driving force in our motivation. ...
... Every perception, sensation, and conclusion is usually associated with another related experience. This makes meaning personal and a driving force in our motivation. ...
Anatomy Research Project
... enhance our immune system block the lesion of blood vessel have anti-aging effects by removing super oxide – are anti-stress hormones – have a pain-relieving effect – help improve your memory Endorphins interact with opiate receptor neurons to reduce the intensity of pain. Endorphins are often found ...
... enhance our immune system block the lesion of blood vessel have anti-aging effects by removing super oxide – are anti-stress hormones – have a pain-relieving effect – help improve your memory Endorphins interact with opiate receptor neurons to reduce the intensity of pain. Endorphins are often found ...
Spatial learning in the Morris water maze in mice genetically
... The transfer of the CBA allele of the main gene of catalepsy to the genome of catalepsy-resistant AKR strain reduced acquisition in the Morris water maze and elevated Il-6 mRNA levels in the cortex and hippocampus in catalepsy-prone D13 mice. An acute ivc administration of BDNF restored the redu ...
... The transfer of the CBA allele of the main gene of catalepsy to the genome of catalepsy-resistant AKR strain reduced acquisition in the Morris water maze and elevated Il-6 mRNA levels in the cortex and hippocampus in catalepsy-prone D13 mice. An acute ivc administration of BDNF restored the redu ...
The Influence of Odor and Emotion on Memory
... remember memories or that they make the memories more vivid. The research on semantic memory has suggested that different retrieval processes are used when compared to those used in retrieval of autobiographical memories (Chu & Downes, 2000). The different retrieval pathways could affect the influen ...
... remember memories or that they make the memories more vivid. The research on semantic memory has suggested that different retrieval processes are used when compared to those used in retrieval of autobiographical memories (Chu & Downes, 2000). The different retrieval pathways could affect the influen ...
A Neuropsychological Model of Memory and Consciousness
... the target at a rate significantly above chance level, though on explicit tests no savings was noted (see also De Haan, Young, & Newcombe, 1987). Together, these studies suggest that if an input module is relatively intact, it can store new information as a perceptual record, but its shallow output ...
... the target at a rate significantly above chance level, though on explicit tests no savings was noted (see also De Haan, Young, & Newcombe, 1987). Together, these studies suggest that if an input module is relatively intact, it can store new information as a perceptual record, but its shallow output ...
5 levels of Neural Theory of Language
... From an information processing perspective, the goal of the system is to increase the strength of the neural connections that are effective. ...
... From an information processing perspective, the goal of the system is to increase the strength of the neural connections that are effective. ...
The relation of transcription to memory formation
... novel object recognition and conditioned taste aversion but normal short-term retention (Jones et al., 2001). The fact that these mutant animals can learn a task and show intact short-term memory provides very good control eliminating possibility that the mutation has an effect on the performance or ...
... novel object recognition and conditioned taste aversion but normal short-term retention (Jones et al., 2001). The fact that these mutant animals can learn a task and show intact short-term memory provides very good control eliminating possibility that the mutation has an effect on the performance or ...
spinal cord
... • Left hemisphere dominant individuals are “thinkers”, while right hemisphere dominant individuals are “creators” ...
... • Left hemisphere dominant individuals are “thinkers”, while right hemisphere dominant individuals are “creators” ...
Lects 22,24,25 Chap 31 (Bear 24) Tu,Tu
... Neuroscience: Exploring the Brain, 3rd Ed, Bear, Connors, and Paradiso Copyright © 2007 Lippincott Williams & Wilkins ...
... Neuroscience: Exploring the Brain, 3rd Ed, Bear, Connors, and Paradiso Copyright © 2007 Lippincott Williams & Wilkins ...
Discovering spatial working memory fields in prefrontal cortex
... later paper, the working memory lateralization was confirmed at the behavioral level with small dorsolateral prefrontal cortex lesions in the same oculomotor task (4). On the basis of the observation that all spatial locations tested in the experiment were represented across recorded neurons, the au ...
... later paper, the working memory lateralization was confirmed at the behavioral level with small dorsolateral prefrontal cortex lesions in the same oculomotor task (4). On the basis of the observation that all spatial locations tested in the experiment were represented across recorded neurons, the au ...
Uncinate Fasciculus
... • During a go/no-‐go task, neurons had differenOal responses to whether a sOmulus indicated reward • Reversing the sOmuli indicated that some neurons were linked to sensory features of sOmuli, some to th ...
... • During a go/no-‐go task, neurons had differenOal responses to whether a sOmulus indicated reward • Reversing the sOmuli indicated that some neurons were linked to sensory features of sOmuli, some to th ...
Discovering spatial working memory fields in prefrontal cortex
... later paper, the working memory lateralization was confirmed at the behavioral level with small dorsolateral prefrontal cortex lesions in the same oculomotor task (4). On the basis of the observation that all spatial locations tested in the experiment were represented across recorded neurons, the au ...
... later paper, the working memory lateralization was confirmed at the behavioral level with small dorsolateral prefrontal cortex lesions in the same oculomotor task (4). On the basis of the observation that all spatial locations tested in the experiment were represented across recorded neurons, the au ...
Inferring mental states from imaging data: OpenfMRI
... whereas the previous electrophysiology studies have limited their attention to the striatum. As a result, no previous study has looked for action-value signals in the cortex. This is important because, as discussed below, there are a priori reasons to believe that action value signals might be found ...
... whereas the previous electrophysiology studies have limited their attention to the striatum. As a result, no previous study has looked for action-value signals in the cortex. This is important because, as discussed below, there are a priori reasons to believe that action value signals might be found ...