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9. BEHAVIORAL APPROACHES 9.1 PAVLOV: Ivan Petrovich Pavlov
9. BEHAVIORAL APPROACHES 9.1 PAVLOV: Ivan Petrovich Pavlov

... 9.1 PAVLOV: Ivan Petrovich Pavlov was a Russian physiologist known primarily for his work in classical conditioning. From his childhood days Pavlov demonstrated intellectual brilliance along with an unusual energy which he named "the instinct for research". Inspired by the progressive ideas which D. ...
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`Superstition` in the Pigeon

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Symbolic behavior

Symbolic behavior is “a person’s capacity to respond to or use a system of significant symbols” (Faules & Alexander, 1978, p. 5). The symbolic behavior perspective argues that the reality of an organization is socially constructed through communication (Cheney & Christensen, 2000; Putnam, Phillips, & Chapman, 1996). Symbolic messages are used by individuals to understand their environment and create a social reality (Faules & Alexander, 1978; Mills, 2002). When faced with uncertainty, individuals continually organize themselves within their group based reality and respond within that reality (Weick, 1995).
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