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Marketing 334 Consumer Behavior
Marketing 334 Consumer Behavior

... From: Consumer Behavior by Hawkins, Mothersbaugh and Best ...
Old Review Part 1 - Ladue School District
Old Review Part 1 - Ladue School District

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talk session i - Stanford Memory Laboratory

... It has long been proposed that retrieval and encoding operations may occur within a single memory test, with successfully recollected (episodic retrieval) and unstudied (‘new’) items (encoding of novel information) both engaging the medial temporal lobe (MTL), such that the contrast between these it ...
Week 14 The Memory Function of Sleep
Week 14 The Memory Function of Sleep

... Explain “there is a fine-tuned temporal relationship between the occurrence of slow oscillations, spindles, and sharp wave-ripples during SWS that coordinate the bidirectional information flow between the neocortex and the hippocampus.” Explain how “up-states” play a role here, and the excitatory p ...
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Medial Temporal Lobe Switches Memory Encoding in Neocortex

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Review Session for Review Test 2

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... pathologies are continuously increasing in our modern society. In animals, fear memories can be assessed through a very popular paradigm, fear conditioning. In this task, a sensory stimulus (for example an odor) is presented to the animal and after a fixed interval (ex. 20sec) a ...
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Learning, Memory and Amnesia

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Emotion and memory

Emotion can have a powerful impact on memory. Numerous studies have shown that the most vivid autobiographical memories tend to be of emotional events, which are likely to be recalled more often and with more clarity and detail than neutral events.The activity of emotionally enhanced memory retention can be linked to human evolution; during early development, responsive behavior to environmental events would have progressed as a process of trial and error. Survival depended on behavioral patterns that were repeated or reinforced through life and death situations. Through evolution, this process of learning became genetically embedded in humans and all animal species in what is known as flight or fight instinct.Artificially inducing this instinct through traumatic physical or emotional stimuli essentially creates the same physiological condition that heightens memory retention by exciting neuro-chemical activity affecting areas of the brain responsible for encoding and recalling memory. This memory-enhancing effect of emotion has been demonstrated in a large number of laboratory studies, using stimuli ranging from words to pictures to narrated slide shows, as well as autobiographical memory studies. However, as described below, emotion does not always enhance memory.
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