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7 - Wofford

... Car buzzer stops after you put on your seat belt.  If I wear that, my friends will think I look like a slut.  Given a ticket by a cop for speeding.  I press cancel on the microwave so I won't hear it beep.  If you buy me that diamond, I'll make you very happy.  I won't eat dessert because I don ...
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Theory of planned behavior



In psychology, the theory of planned behavior (abbreviated TPB) is a theory that links beliefs and behavior. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control. It is one of the most predictive persuasion theories. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various fields such as advertising, public relations, advertising campaigns and healthcare.The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.
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