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Marketing Strategy, Sales Growth and Factors Influencing on them
Marketing Strategy, Sales Growth and Factors Influencing on them

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Chapter 14 Direct Marketing and Marketing on the Internet

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Marketing communications

Marketing communications are messages and related media used to communicate with a market. Marketing communications is the ""promotion"" part of the ""marketing mix"" or the ""four Ps"": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.
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