Download Quiz for Group 10 Section 002 11:00 ______ refers to things that

Quiz for Group 10 Section 002 11:00
1. ____________ refers to things that prevent receivers from detecting a certain message?
a.
b.
c.
d.
Competition
Static
Feedback
Noise
2. The four elements of the AIDA concept are?
a.
b.
c.
d.
Action, Internet, Destination, Accommodation
Acclimation, Item, Desire, Augmentation
Attention, Interest, Desire, Action
Accessory, Drive, Inventory, Action
3. ____________ is the interpretation of the language and symbols sent by the source
through a channel.
a.
b.
c.
d.
Communication
Encoding
Decoding
Feedback
4. ______________ is the conversion of the sender’s ideas and thoughts into a message,
usually in the form of words or signs.
a.
b.
c.
d.
Communication
Encoding
Decoding
Feedback
Quiz for Group 10 Section 002 11:00
5. What is advertising?
a. The careful coordination of all promotional messages for a product or a service
to ensure the consistency of messages at every contact point at which a
company meets the consumer.
b. A purchase situation involving a personal, paid- for communication between two
people in an attempt to influence each other.
c. The marketing function that evaluates public attitudes, identifies areas within
the organization the public may be interested in, and executes a program of
action to earn public understanding and acceptance.
d. Impersonal, one- way mass communication about a product or organization that
is paid for by a marketer.
6. What is public relations?
a. The careful coordination of all promotional messages for a product or a service
to ensure the consistency of messages at every contact point at which a
company meets the consumer.
b. A purchase situation involving a personal, paid- for communication between two
people in an attempt to influence each other.
c. The marketing function that evaluates public attitudes, identifies areas within
the organization the public may be interested in, and executes a program of
action to earn public understanding and acceptance.
d. Impersonal, one- way mass communication about a product or organization that
is paid for by a marketer.
7. What is personal selling?
a. The careful coordination of all promotional messages for a product or a service
to ensure the consistency of messages at every contact point at which a
company meets the consumer.
b. A purchase situation involving a personal, paid- for communication between two
people in an attempt to influence each other.
c. The marketing function that evaluates public attitudes, identifies areas within
the organization the public may be interested in, and executes a program of
action to earn public understanding and acceptance.
d. Impersonal, one- way mass communication about a product or organization that
is paid for by a marketer.
Quiz for Group 10 Section 002 11:00
8. What are integrated marketing communications?
a. The careful coordination of all promotional messages for a product or a service
to ensure the consistency of messages at every contact point at which a
company meets the consumer.
b. A purchase situation involving a personal, paid- for communication between two
people in an attempt to influence each other.
c. The marketing function that evaluates public attitudes, identifies areas within
the organization the public may be interested in, and executes a program of
action to earn public understanding and acceptance.
d. Impersonal, one- way mass communication about a product or organization that
is paid for by a marketer.
9. What is a strategy that stimulates consumer demand to obtain product distribution?
a.
b.
c.
d.
Pull Strategy
Push Strategy
Personal Selling
Promotion Process
10. Which is a strategy that uses aggressive personal selling and trade advertising to
convince a wholesaler or a retailer to carry and sell particular merchandise?
a.
b.
c.
d.
1. D
Pull Strategy
Push Strategy
Personal Selling
Promotion Process
Quiz for Group 10 Section 002 11:00
2. C
3. C
4. B
5. D
6. C
7. B
8. A
9. A
10. B