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Download Quiz for Group 10 Section 002 11:00 ______ refers to things that
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Quiz for Group 10 Section 002 11:00 1. ____________ refers to things that prevent receivers from detecting a certain message? a. b. c. d. Competition Static Feedback Noise 2. The four elements of the AIDA concept are? a. b. c. d. Action, Internet, Destination, Accommodation Acclimation, Item, Desire, Augmentation Attention, Interest, Desire, Action Accessory, Drive, Inventory, Action 3. ____________ is the interpretation of the language and symbols sent by the source through a channel. a. b. c. d. Communication Encoding Decoding Feedback 4. ______________ is the conversion of the sender’s ideas and thoughts into a message, usually in the form of words or signs. a. b. c. d. Communication Encoding Decoding Feedback Quiz for Group 10 Section 002 11:00 5. What is advertising? a. The careful coordination of all promotional messages for a product or a service to ensure the consistency of messages at every contact point at which a company meets the consumer. b. A purchase situation involving a personal, paid- for communication between two people in an attempt to influence each other. c. The marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance. d. Impersonal, one- way mass communication about a product or organization that is paid for by a marketer. 6. What is public relations? a. The careful coordination of all promotional messages for a product or a service to ensure the consistency of messages at every contact point at which a company meets the consumer. b. A purchase situation involving a personal, paid- for communication between two people in an attempt to influence each other. c. The marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance. d. Impersonal, one- way mass communication about a product or organization that is paid for by a marketer. 7. What is personal selling? a. The careful coordination of all promotional messages for a product or a service to ensure the consistency of messages at every contact point at which a company meets the consumer. b. A purchase situation involving a personal, paid- for communication between two people in an attempt to influence each other. c. The marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance. d. Impersonal, one- way mass communication about a product or organization that is paid for by a marketer. Quiz for Group 10 Section 002 11:00 8. What are integrated marketing communications? a. The careful coordination of all promotional messages for a product or a service to ensure the consistency of messages at every contact point at which a company meets the consumer. b. A purchase situation involving a personal, paid- for communication between two people in an attempt to influence each other. c. The marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance. d. Impersonal, one- way mass communication about a product or organization that is paid for by a marketer. 9. What is a strategy that stimulates consumer demand to obtain product distribution? a. b. c. d. Pull Strategy Push Strategy Personal Selling Promotion Process 10. Which is a strategy that uses aggressive personal selling and trade advertising to convince a wholesaler or a retailer to carry and sell particular merchandise? a. b. c. d. 1. D Pull Strategy Push Strategy Personal Selling Promotion Process Quiz for Group 10 Section 002 11:00 2. C 3. C 4. B 5. D 6. C 7. B 8. A 9. A 10. B