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MARKETING CONCEPTS
MARKETING CONCEPTS

... target market and make a profit. 1. Product, Place, Price and Promotion a. PRODUCT decisions - what to make, how many, level of quality, packaging, brand name, ingredients, etc b. PLACE decisions - where the product will be sold and how it will be distributed c. PRICE decisions – what is the target ...
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Marketing plan

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
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