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KATE MICHEL ERDOZAIN
KATE MICHEL ERDOZAIN

... materials including tradeshow displays, merchandising materials, banner designs, advertising campaigns, sales literature, flyers, posters, collateral, environmental graphics and interactive marketing materials (web sites, online advertising, coupons and e-newsletters) • Collaborate with marketing d ...
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... What is push and pull marketing? Push is the 30-second TV / radio spot. Push is the billboard and web banner. Push is the full-page magazine / newspaper spread. Push is becoming evermore difficult to push. The converse of push, is pull. Pull marketing is engaging; interactive; a twoway line of commu ...
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... But designing only for innovation or substantial problems is not the way to design. Products that can be used by everybody, be adapted to different situations and work efficiently are more important and exciting. For an efficient and optimal design, you should know your target group. Design should n ...
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... marketing management as a vital sub-discipline of management. Three levels of marketing within the organisation – as culture, as strategy and as tactics – are used to highlight the role of the marketing concept, STP (segmentation, targeting and positioning) and the elements of the marketing mix (4Ps ...
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... together to help position products and services correctly, and make sure sales can be more effective. Long-range Goal: satisfy the targetcustomers and achieve the company’s objectives. ...
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... brand’s awareness. Also, because it is being recommended by a known person, there is always  good trust. This acts as a great marketing boost to the brand image.  Increased word of mouth advertising  People usually have more trust in word of mouth advertising when compared to the product  descriptio ...
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product marketing and e-commerce

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Actionable Marketing Analytics using Spotfire

... •  Powerful geo-spatial layering functionality can accurately position locations on a map chart. •  Drag and drop business modeling using state-of-the-art techniques provide sophisticated, self-service business intelligence to even novice users. •  Powerful and easy to create visualizations reveal t ...
Marketing Initiatives List
Marketing Initiatives List

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Introduction to Marketing Research

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Marketing strategy

Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
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