Marketing Basics Notes
... Product Differentiation – a _____________ strategy that some firms use to distinguish their products from those of competitors Re-Positioning – marketer’s plan for _______________ consumers’ ______________ of a brand in comparison to competing brands. Advertising – and _________, non-personal form o ...
... Product Differentiation – a _____________ strategy that some firms use to distinguish their products from those of competitors Re-Positioning – marketer’s plan for _______________ consumers’ ______________ of a brand in comparison to competing brands. Advertising – and _________, non-personal form o ...
Market Segmentation
... Primary – markets segments that matches all the marketing activities of a product Secondary – market segments that matches some of the marketing activates of the product ...
... Primary – markets segments that matches all the marketing activities of a product Secondary – market segments that matches some of the marketing activates of the product ...
Pragmatic Marketing Framework™
... A market-driven model for managing and marketing technology products ...
... A market-driven model for managing and marketing technology products ...
