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Designing and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing Channels

... Designing and Managing Integrated Marketing Channels Key Concepts ...
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A Beginners Guide to Marketing Planning 4imprint.co.uk

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Marketing strategy

Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
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