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Slide 1

... - Receive preferential shelf space and in-store promotion - Are quality products at low prices ...
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... analysis  Successful branding creates a “virtuous cycle” » Brands are credibility bonds that companies post.  In technology markets = strategic value for brand equity in changing the power balance in the channel. Ganesh Iyer ...
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... products? • Price refers to the amount of cash or items given in exchange to conclude a transaction. • Price is always on trial in every marketplace since price can be considered too high or too low at different times. If a ticket price is too high, people might not purchase a ticket. Furthermore, i ...
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Agenda for Marketing Planning Workshop

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Global marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives"".
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