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... Brief contents, to be posted in university site and documents This course will provide extensive experience to help students to achieve integration between what they have learned from other marketing decisions, particularly with regard to how to find and analyze marketing opportunities and prepare a ...
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Internal communications



Internal communications (IC) is the function responsible for effective communications among participants within an organization. Many practitioners highlight that they are not responsible for the day to day intercourse between colleagues but rather in helping an organisation achieve its goals by building understanding and engagement.Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science.
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