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Welcome to Marketing
Welcome to Marketing

... Welcome to ...
View the list of local and final-round judges
View the list of local and final-round judges

... Anne Ness, Marketing Director, Graduate Business Programs, C.T. Bauer College of Business, University of Houston William A. Sidwell, Senior Director, Brand Management & Research, NRG Edward Waller, Ph.D., Faculty Chair, Marketing, Professor of Finance, UHCL Kathleen Williamson, Ph.D., Professor, Mar ...
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Chapter 14: Integrated Marketing Communications Strategy
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Internal communications



Internal communications (IC) is the function responsible for effective communications among participants within an organization. Many practitioners highlight that they are not responsible for the day to day intercourse between colleagues but rather in helping an organisation achieve its goals by building understanding and engagement.Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science.
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