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05.18.12 SXPEG Notes.. - Woods Creek Consulting
... o Don’t take for granted on where you are in the market place. o Cost saving should be part of the conversation with customers. o Show customers commodity charts. o The price of the same product & same brand should be the same for customers who are retailers. But the market price depends on how reta ...
... o Don’t take for granted on where you are in the market place. o Cost saving should be part of the conversation with customers. o Show customers commodity charts. o The price of the same product & same brand should be the same for customers who are retailers. But the market price depends on how reta ...
slides - University of California, Berkeley
... Value proposition to solve pain points Target market segment(s) Positioning statement(s) for those segments ...
... Value proposition to solve pain points Target market segment(s) Positioning statement(s) for those segments ...
The Three C`s Model for Price Setting Types of Costs
... Price lining is marketing multiple products at different price points Bundling is marketing two or more products in a single package for a special price ...
... Price lining is marketing multiple products at different price points Bundling is marketing two or more products in a single package for a special price ...
slides - McCormack Associates
... • Labelling: When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies routinely put pictures on the labels of what's inside since many people can't read. • Packaging: Nectar in Spain – ...
... • Labelling: When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies routinely put pictures on the labels of what's inside since many people can't read. • Packaging: Nectar in Spain – ...
Sales promotions
... Products may be sold at a price lower than the cost to produce it. Often used by supermarkets to encourage people into the store where it is hoped they will buy other products. ...
... Products may be sold at a price lower than the cost to produce it. Often used by supermarkets to encourage people into the store where it is hoped they will buy other products. ...
What is “marketing”?
... Refers to decisions about advertising, personal selling, sales promotion, publicity and packaging. ...
... Refers to decisions about advertising, personal selling, sales promotion, publicity and packaging. ...
The Four Ps of Marketing - Hale
... personal selling, publicity, sales promotion or e-marketing? ...
... personal selling, publicity, sales promotion or e-marketing? ...
Document
... supervise fares charged by airlines on European routes. In 1995 for example the CAA has prevented 8 proposed fare increases for long-haul carriers flying from British airports. CAA position however is that flexible economy fares should be cost related but it is up to each airline to charge what it w ...
... supervise fares charged by airlines on European routes. In 1995 for example the CAA has prevented 8 proposed fare increases for long-haul carriers flying from British airports. CAA position however is that flexible economy fares should be cost related but it is up to each airline to charge what it w ...
Marketing mix
... We also have to have a thorough understanding of our competition. A useful way to gaining knowledge of all aspects of the competition is the examination of the four P’s of the marketing mix: Price, Promotion, Place, Product. •Competitive Pricing : Being in touch with the pricing of our competitors ...
... We also have to have a thorough understanding of our competition. A useful way to gaining knowledge of all aspects of the competition is the examination of the four P’s of the marketing mix: Price, Promotion, Place, Product. •Competitive Pricing : Being in touch with the pricing of our competitors ...
Market Segment Manager I – Matrix Packaging Division, Sonoco
... Initiates, organizes and coordinates the marketing activities for one/two business categories and two/four brand groups in order to develop and maintain strong brand awareness and maximize short and long term sales volumes and profits. Identify long term opportunities within the market place and pre ...
... Initiates, organizes and coordinates the marketing activities for one/two business categories and two/four brand groups in order to develop and maintain strong brand awareness and maximize short and long term sales volumes and profits. Identify long term opportunities within the market place and pre ...
Marketing Chapter 13 Price Professor Myles Bassell page 1
... Question If a company's total annual revenues are $270,000, and its total cost for the same year was $180,000, then its profit would be $90,000. $270,000 minus $180,000 equals $90,000 is its: Answer break-even in dollars. profit equation. price elasticity. break-even in quantity. marginal analysis. ...
... Question If a company's total annual revenues are $270,000, and its total cost for the same year was $180,000, then its profit would be $90,000. $270,000 minus $180,000 equals $90,000 is its: Answer break-even in dollars. profit equation. price elasticity. break-even in quantity. marginal analysis. ...
Marketing Strategy
... • Cost-leadership advantage – Low-cost producer – Experience curve – Need to obtain largest market share to have lowest cost per unit in industry – Ability to offer lower prices and more value to customers in competitive stages of product life cycle ...
... • Cost-leadership advantage – Low-cost producer – Experience curve – Need to obtain largest market share to have lowest cost per unit in industry – Ability to offer lower prices and more value to customers in competitive stages of product life cycle ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.