Marketing tools for microenterprises
... detail for the audience to understand its function and differentiating characteristics. • Pinpoint the value to your customer. • Present current stage of development and your plans to exploit the product fully in the market. • Describe the Life Cycle of your product, i.e., is it new, mature, a commo ...
... detail for the audience to understand its function and differentiating characteristics. • Pinpoint the value to your customer. • Present current stage of development and your plans to exploit the product fully in the market. • Describe the Life Cycle of your product, i.e., is it new, mature, a commo ...
MARKET ANALYSIS: MARKETING PLAN
... even trickier for direct marketers. As a general rule, 75 percent of direct market customers of a business will live within 20 miles of the business. Using this rule of thumb, a simple way to project direct market sales potential is to locate the business on a county map and draw 25- and 50-mile-rad ...
... even trickier for direct marketers. As a general rule, 75 percent of direct market customers of a business will live within 20 miles of the business. Using this rule of thumb, a simple way to project direct market sales potential is to locate the business on a county map and draw 25- and 50-mile-rad ...
USSS Basics of Marketing
... • Promoting a product or service involves informing and persuading customers to buy • Having selected the audience there are many ways of reaching the audience through the following media and methods ...
... • Promoting a product or service involves informing and persuading customers to buy • Having selected the audience there are many ways of reaching the audience through the following media and methods ...
Introduction to Markets Definitions and Concepts
... When markets are integrated, the supply of food adjusts spatially to meet demands. In integrated markets, an increase in prices due to a large local purchase of food would signal traders to bring in more supply, bringing prices back down. If market integration is poor due to weak information a ...
... When markets are integrated, the supply of food adjusts spatially to meet demands. In integrated markets, an increase in prices due to a large local purchase of food would signal traders to bring in more supply, bringing prices back down. If market integration is poor due to weak information a ...
Unit 6 Running a Business
... Donating –giving money or goods and services with a monetary value to a charitable organization SCARCITY Scarcity – items are scarce when the supply of a good or service does not satisfy the demand. Scarcity exists because human wants for goods and services exceed the quantity of goods and services ...
... Donating –giving money or goods and services with a monetary value to a charitable organization SCARCITY Scarcity – items are scarce when the supply of a good or service does not satisfy the demand. Scarcity exists because human wants for goods and services exceed the quantity of goods and services ...
PRICE - DECA.org
... _____ 2. From the customer’s perspective, price is what must be given up in exchange for a good or service; from the seller’s perspective, price is the revenue that will be gained in the exchange of a good or service. _____ 3. In pricing products in an automated retail kiosk, the cost of the produ ...
... _____ 2. From the customer’s perspective, price is what must be given up in exchange for a good or service; from the seller’s perspective, price is the revenue that will be gained in the exchange of a good or service. _____ 3. In pricing products in an automated retail kiosk, the cost of the produ ...
Pricing Workshop: Dollars and Sense for Increased Asset Value
... Your team will acquire the following skills that will enable them to maximize the return on investment and increase asset value: Creating value through decision-making tools Determining activities that yield the greatest margins Determining vehicles to identify new pricing strategies Learni ...
... Your team will acquire the following skills that will enable them to maximize the return on investment and increase asset value: Creating value through decision-making tools Determining activities that yield the greatest margins Determining vehicles to identify new pricing strategies Learni ...
B1072 Foundations of Marketing
... 1. Marketers seek to understand consumers in order to be able to maximise the value of their offerings in the marketplace. What methods do marketers apply in order to obtain useful information about consumers? 2. Outline the seven major elements of the marketing mix and illustrate with examples, how ...
... 1. Marketers seek to understand consumers in order to be able to maximise the value of their offerings in the marketplace. What methods do marketers apply in order to obtain useful information about consumers? 2. Outline the seven major elements of the marketing mix and illustrate with examples, how ...
eircom business, No Surprises, (new window, 1.82MB, ppt)
... What is it you want me to do. Immediate opportunity for your business to save. Act today Strong Call to Action throughout – reinforced front and back. Why not add broadband too.. For a total price of only xxx ...
... What is it you want me to do. Immediate opportunity for your business to save. Act today Strong Call to Action throughout – reinforced front and back. Why not add broadband too.. For a total price of only xxx ...
Marketing Basics
... seller of an item. • Marketing makes buying easy for consumers. • Marketing helps create new and improved products, as well as ...
... seller of an item. • Marketing makes buying easy for consumers. • Marketing helps create new and improved products, as well as ...
Revision 2015 Half Yearly Exam
... for a product. The strategy aims to quickly achieve a large market share for a product — sometimes called ‘mass-market pricing’. The objective is to sell a large number of products during the early stages of the life cycle and thus discourage competitors from entering the market or from taking marke ...
... for a product. The strategy aims to quickly achieve a large market share for a product — sometimes called ‘mass-market pricing’. The objective is to sell a large number of products during the early stages of the life cycle and thus discourage competitors from entering the market or from taking marke ...
Niche vs Mass Marketing Activity
... 2.2 A product in a niche market is likely to be quite price inelastic 2.3 Advertising to the mass market is usually more expensive than advertising to a niche market 2.4 Tropicana orange juice is an example of a brand that was once a niche, but is now a mass market brand ...
... 2.2 A product in a niche market is likely to be quite price inelastic 2.3 Advertising to the mass market is usually more expensive than advertising to a niche market 2.4 Tropicana orange juice is an example of a brand that was once a niche, but is now a mass market brand ...
John Jobseeker (continued) Page | 1 John J. Jobseeker 123
... Energetic Marketing Manager with expertise in research and communication through education, and experience, seeks a similar role to produce immediate growth contribution to Synergy Marketing. Professional Experience: ABC Company, Inc. (2004 - Present) New York, NY Marketing Manager (2009 - Present) ...
... Energetic Marketing Manager with expertise in research and communication through education, and experience, seeks a similar role to produce immediate growth contribution to Synergy Marketing. Professional Experience: ABC Company, Inc. (2004 - Present) New York, NY Marketing Manager (2009 - Present) ...
Introduction to Marketing
... Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore ...
... Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore ...
Revision Notes Chapter 11
... practical problems. The main problem relates to the cross-sectional nature of a demand curve. However, this kind of information can often only be built up by a longitudinal study of the relationship between prices and volume over time. Supply Supply is defined as the amount of a product that produce ...
... practical problems. The main problem relates to the cross-sectional nature of a demand curve. However, this kind of information can often only be built up by a longitudinal study of the relationship between prices and volume over time. Supply Supply is defined as the amount of a product that produce ...
Market
... share common needs and wants, and who have the ability and willingness to buy the product, are considered a market. ...
... share common needs and wants, and who have the ability and willingness to buy the product, are considered a market. ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.