Marketing Strategy
... Overseas Marketing Strategy • It can be appealing to expand overseas when: – The domestic market is saturated – There is increasing competition – There are benefit from particular market opportunities overseas ...
... Overseas Marketing Strategy • It can be appealing to expand overseas when: – The domestic market is saturated – There is increasing competition – There are benefit from particular market opportunities overseas ...
aquaculture marketing - Ohio Aquaculture Association
... are interested in what the product will do for ...
... are interested in what the product will do for ...
Retailing Trends and Pricing Strategies
... customers, and supplying them at prices that will yield profits. Thereby the concept is a philosophy, not a system of retailing or retail structure. In today's CRM landscape the old analogy comparing the rifle and shotgun approaches to message and offer delivery is perhaps more appropriate than ever ...
... customers, and supplying them at prices that will yield profits. Thereby the concept is a philosophy, not a system of retailing or retail structure. In today's CRM landscape the old analogy comparing the rifle and shotgun approaches to message and offer delivery is perhaps more appropriate than ever ...
SMART AND EFFICIENT MARKETING
... – ADVERTISING – Saab is a durable car best used on the rugged terrain. Advertising may position it as an ultimate sports car that still can accommodate the whole family. This may appeal to the middle-aged customers who still want a “sports” adventure without giving up space and the family convenienc ...
... – ADVERTISING – Saab is a durable car best used on the rugged terrain. Advertising may position it as an ultimate sports car that still can accommodate the whole family. This may appeal to the middle-aged customers who still want a “sports” adventure without giving up space and the family convenienc ...
APPROACHING TO CUSTOMERS AND EXPANDING THE TARGETS
... People know about the products so they don't want to buy • Nonexistent Demand People don't know about this product so they don't want to buy ...
... People know about the products so they don't want to buy • Nonexistent Demand People don't know about this product so they don't want to buy ...
Theories of Network (or Interactive) Marketing
... Building and Maintaining Valueadding Electronic Product and Service Networks using the Power of Information. ...
... Building and Maintaining Valueadding Electronic Product and Service Networks using the Power of Information. ...
Price-volume strategies and differential pricing
... situations and determining clear go or no-go decisions,” confirms Rajagopal. “Such an approach does not guarantee success, but it does provide critical and reliable guidance for selecting a strategy and predicting its likely results.” Making it Real Finally, while specific implementation concerns ar ...
... situations and determining clear go or no-go decisions,” confirms Rajagopal. “Such an approach does not guarantee success, but it does provide critical and reliable guidance for selecting a strategy and predicting its likely results.” Making it Real Finally, while specific implementation concerns ar ...
LEVEL 2 MARKETING
... • The marketing operations of an organization that sells or produces within a given country when : That organization is part of, or associated with, an enterprise which also operates in other countries; and There is some degree of control, or influence on, that organization’s marketing activitie ...
... • The marketing operations of an organization that sells or produces within a given country when : That organization is part of, or associated with, an enterprise which also operates in other countries; and There is some degree of control, or influence on, that organization’s marketing activitie ...
Indirect Marketing
... Personal selling- Communicating orally with a customer about a productor service One-off-selling- Encouraging a guest to make a purchase without building a platform to generate future sales Relationship selling- Making a sale with the intention of creating a lifetime customer who will generate sale ...
... Personal selling- Communicating orally with a customer about a productor service One-off-selling- Encouraging a guest to make a purchase without building a platform to generate future sales Relationship selling- Making a sale with the intention of creating a lifetime customer who will generate sale ...
IPPTChap013_rev - Robert Cascio, PhD
... optimize cash flow and return on investment would not introduce new generation while old generation selling well. However, in industries with increasing returns this is risky. Often better for firm to invest in continuous innovation and willing cannibalize its own products to make it difficult ...
... optimize cash flow and return on investment would not introduce new generation while old generation selling well. However, in industries with increasing returns this is risky. Often better for firm to invest in continuous innovation and willing cannibalize its own products to make it difficult ...
Economic Regulation Teaching Notes
... According to this analysis, special interest groups use the political process to extract wealth and/or income from other groups. This may involve redistribution of income or wealth or monopolistic profits. Pareto sub-optimal conditions result because of political/bureaucratic considerations or the p ...
... According to this analysis, special interest groups use the political process to extract wealth and/or income from other groups. This may involve redistribution of income or wealth or monopolistic profits. Pareto sub-optimal conditions result because of political/bureaucratic considerations or the p ...
Why 50 percent of promotions lose money
... opportunity is to understand the impact of price on consumer demand and your demand forecast. Each category and product may have unique price elasticity considerations, that is, the degree to which changes in price drive changes in demand, and these may vary by region and locality. It makes little s ...
... opportunity is to understand the impact of price on consumer demand and your demand forecast. Each category and product may have unique price elasticity considerations, that is, the degree to which changes in price drive changes in demand, and these may vary by region and locality. It makes little s ...
The Marketing Mix - Product
... Is there a culture which thinks that bribery is morally right. Practice and principle therefore, need be seperated. In respect of the consumption of alcohol, why attach a religious connotation only, rather than thinking about the effects of alcohol on society, the public health damage that alcohol c ...
... Is there a culture which thinks that bribery is morally right. Practice and principle therefore, need be seperated. In respect of the consumption of alcohol, why attach a religious connotation only, rather than thinking about the effects of alcohol on society, the public health damage that alcohol c ...
Chapter 15
... Strategic pricing has three aspects Predatory pricing - the profit gained in one market is used to support aggressive pricing designed to drive competitors out, in another market 2. Multi-point pricing - a firm’s pricing strategy in one market may have an impact on a rival’s pricing strategy in anot ...
... Strategic pricing has three aspects Predatory pricing - the profit gained in one market is used to support aggressive pricing designed to drive competitors out, in another market 2. Multi-point pricing - a firm’s pricing strategy in one market may have an impact on a rival’s pricing strategy in anot ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.