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Transcript
Conformity Chapter Six What are we talking about? • Conformity: a change in behavior or belief, resulting from perceived group pressure • Compliance: public conformity despite private disagreement • Obedience: compliance to an explicit command • Acceptance: conformity in action and belief in accord with social pressure Classic studies • Sherif’s studies of norm formation – Day 1 - 6 inches, 10 inches, avg. = 8 inches– Day 4 – One year later • Suggestibility – “Mood linkage” – The “chameleon effect” – Copycat suicides Classic studies (cont.) • Asch’s studies of group pressure • Milgram’s obedience experiments What breeds obedience? • • • • Emotional distance of the victim Closeness and legitimacy of the authority Institutional authority The liberating effects of group influence Reflections on the classic studies • Behavior and attitudes – Compliance breeds acceptance • The power of the situation • The fundamental attribution error – “Perhaps then, we should be more wary of political leaders whose charming dispositions lull us into supposing they would never do evil” (p. 222). When do people conform? • • • • • • Group size Unanimity Cohesion Status Public response No prior commitment Why conform? • Normative influence – Going along with the crowd to gain acceptance or avoid rejection • Informational influence – Conforming because of acceptance of information provided by others Who conforms? • Personality • Culture Resisting social pressure • Reactance - the motive to protect or restore one’s sense of freedom in response to a perceived threat • Asserting uniqueness 9 of 15 10 of 15 11 of 15 12 of 15 13 of 15 14 of 15 15 of 15