Download Conformity, Compliance, and Obedience

F I N D Y O U R N E W S E AT –
IF YOU DON’T
C O O P E R AT E I T W I L L B E
A Z E R O F O R T H E D AY
SOCIAL PSYCHOLOGY
O N C E Y O U S ET T L E D I N
T O Y O U R S E AT… …
1. SHAKE HANDS WITH
YOUR NEIGHBOR!
SOCIAL PSYCHOLOGY
2. TRADE PEN OR PENCIL
UNTIL I TELL YOU
3. TRADE YOUR NAME
CARD – SO YOUR
N E I G H B O R W O N T F O R G ET
LET’S DISCUSS THIS!!!
1. Why did you cooperate?
2. At what point did you want to stop?
3. Do you typically feel obligated to
listen to authority figures?
4. Do you think American society
teaches us to be obedient to
authority figures even if the
directions are morally wrong?
CONFORMIT Y,
COMPLIANCE,
AND OBEDIENCE
SOCIAL PSYCHOLOGY
LETS PL AY A
GAME! – GET
INTO GROUPS OF
3 (NOT 4)
SOCIAL PSYCHOLOGY
YOU PLAYED ASCH’S
STUDIES OF CONFORMITY
How people conform to pressure from other people?
Result: Study showed most people will conform to “Peer
Pressure”
CONFORMITY
To change one’s
attitudes and
behavior to make
them consistent with
those of other
people.
WHY DO PEOPLE
CONFORM?
1. People want to be right
2. People want to be liked
3. We have been trained
through reinforcement
to conform to Norms.
WHY DO PEOPLE
CONFORM?
1. Public Conformity – Not
believing it, but conforming to
group because it was socially
acceptable.
2. Private Acceptance – using
other people’s opinions in the
group as evidence of the real
reality
OBEDIENCE
Behavior change
that comes in
response to a
demand from an
authority figure.
MILGRAM'S
EXPERIMENT –
CHECK YOUR
EMAIL (GROUPS)
SOCIAL PSYCHOLOGY
https://www.youtube.com/watch?v=W147ybOdgpE
Out of the original 40 participants
Only 5 stopped before 300 volts
26 or 65% went all the way
FACTORS AFFECTING OBEDIENCE
I. Prestige: Concluded that people would obey instructions
causing harm to another even when authority figure was not
reputable.
II. Presence of Others who Disobey: Migram used two more
“plants” assuming the role of teacher 1 and 2. After each refused
to participate, only 10% of the participants continued study.
III. Personal Characteristics: Most were “nice people” –
“Authoritarian” personalities are more likely to comply
RESULTS OF MILGRAM’S OBEDIENCE
I. Explains immoral acts: Nazis killed Jews, Serbs killed Muslims
in Bosnia, and Turks killed Armenians – Each justified their actions
by saying they were “only following orders”.
II. When told they were in charge and were responsible for
what happened, obedience dropped dramatically.
III. This Experiment has been proven to be unethical!
COMPLIANCE
Changing
behaviors under
pressure from
other pressure
from others (by
request)
THREE EXAMPLES THE PROS’ USE COMPLIANCE
1. Foot-in-the-Door Technique: Get a person to agree to
a small request and then gradually presenting larger ones
Small
(ex.Your parents car)
Request
First
“Would you donate some
old clothes for one of our
charities programs?”
If yes,
then. . .
Would you donate
$50 to our
organization
Goal: Obtain $50 contribution for youth group - Foot in Door Technique
THREE EXAMPLES THE PROS’ USE COMPLIANCE
Large
Request
First
2. Door-in-the-Face Technique: Request for a favor that
is likely to be denied. Admit the favor was excessive and
ask for lesser alternative which was what you wanted
“Would you volunteer to
run a weekly program for
our youth group?”
If no,
then. . .
Would you donate
$50 to our
organization
Goal: Obtain $50 contribution for youth group - Door in Face Technique
THREE EXAMPLES THE PROS’ USE COMPLIANCE
3. Low-Ball Approach:
Obtain a person’s oral
commitment to do
something. Once a
commitment is made,
increase the cost of
fulfilling the behavior.
This car is a
steal at $11,000!
So we have a deal?
If yes,
then. . .
There has been a
mistake, and the price
is actually $12,850.