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Stagecoach North East – job description
Job Title:
Marketing Manager
Responsible to:
Commercial Director
Location:
Sunderland Head Office
Job Purpose
To work with the marketing/commercial team, management team and directors; with
the aim of retaining and attracting customers through effective communications and
promotions. This includes developing new marketing and communications channels,
as well as maintaining and improving existing ones, always protecting the Company’s
public reputation and looking to deliver business growth.
Job Activities
Overall responsibility for the marketing and customer service functions: including line
management of the team members.
Generating ideas for branding, launches and promotions designed to engage with the
travelling public, always looking for new ways of creating marketing opportunities for
customer retention and acquisition.
Planning and managing multi-media promotional campaigns, both direct and through
agencies as required.
Managing digital channels; including, website, APP, email, social media and other
digital platforms – ensuring audiences are kept up-to-date with timetables, ticket
prices, promotions and other relevant information
Preparing & presenting marketing reports and plans, to meet business objectives and
key performance indicators.
PR - planning and co-ordination of photo calls, press releases and special events.
Handling media enquiries; providing company statements and organising interviews
with company directors and journalists.
Writing copy for literature, websites, editorial and promotional campaigns.
Proof reading information/promotional material.
Overseeing the preparation, print and delivery of all information and promotional
materials. (Keeping within Stagecoach group guidelines, as appropriate)
Preparing and controlling budgets - keep records of local marketing expenditure and
prepare reports on costs and budgets as required.
Handling requests for charity, sponsorship and community support.
Any other reasonable duties delegated by the Commercial Director or Managing
Director.
Functional Relationships
Manage the marketing and customer services/communications team.
Build strong working relationships with commercial, engineering and operations
teams to ensure two-way communication is maintained and marketing campaigns
have maximum impact.
Liaise with external suppliers, local authority contacts and commercial partners to
ensure the smooth running of marketing activities.
Play an active role in the UK Bus marketing team; attending forums and contributing
to discussions and campaign planning of the company-wide marketing function. Act
as Company marketing contact for UK Bus communications and projects.
Build productive relationships with community groups and local authorities.
Person Profile
Essential:
Educated to HND/degree standard
At least 5 years experience in a marketing role – with the same or similar duties and
responsibilities
Experienced with content management systems, GA, Excel, Word and other internet
based marketing tools for email marketing, survey management etc.
Confident, outgoing person with excellent communication skills
Strong leadership and influencing skills
Creative and open minded
High standard of written English (punctuation & grammar)
Exceptional organisation skills
High standard of personal presentation
Ideal but not essential:
CIM Diploma or marketing degree
Working knowledge of e-commerce systems and software
An interest in public transport / environmental issues
Car driving licence