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Dave Pardo
Phone: (815) 409-0752
Email: [email protected]
LinkedIn: www.linkedin.com/in/davepardo
Experience:
Midwest Fit Club – Naperville, IL
Internet/Marketing Consultant
May 2012 - Present
- Handle brand development, web site traffic growth, web site design
- Research website analytics and plan overall Internet strategy
- Create content/copy for promotional campaigns
- Manage email marketing program/responsible for growing email program
- Manage Social Media channels
- Create graphic design/artwork projects
- Handle photography projects
- Deliver new business development ideas
- Plan and operate on-site event projects (exhibit booth projects)
Fry/MICROS-Retail – Westmont, IL
eCommerce Project Coordinator/Project Manager
August 2011 – Present
- Lead the planning and implementation of project
- Facilitate the definition of project scope, goals and deliverables
- Define project tasks and resource requirements
- Develop full-scale project plans
- Assemble and coordinate project staff
- Manage project budget
- Manage project resource allocation
- Plan and schedule project timelines
- Track project deliverables using appropriate tools
- Provide direction and support to project team
- Perform quality assurance duties
- Constantly monitor and report on progress of the project to all stakeholders
- Present reports defining project progress, problems and solutions
- Implement and manage project changes and interventions to achieve project outputs
- Project evaluations and assessment of results
- Emailing/delivering status reviews to various parties (stakeholders/internal resources)
Apple, Inc. – Naperville, IL
Part-time Specialist
November 2010 – August 2011
- Ran Operations on Sales Floor
- Performed Sales Duties for products and services
- Handled Customer Service Requests
- Conducted Business-to-Business Consultations
Pro Imprints, Inc. (d.b.a On The Air Promotions)
Owner/Director of Sales and Marketing
Plainfield, Illinois
May 2006 – August 2011
- Developed and operated full-service promotional products business
- Designed complete marketing and promotion materials to attract new clients (online and offline)
- Handled all Marketing and Promotions duties (created written content/graphic design/e-marketing/etc.)
- Developed and spearheaded SEO/SEM campaigns (Search Engine Optimization/Search Engine Marketing)
- Build incentive programs to target sales retention goals (for current and new business)
- Became familiar with a variety of the field's concepts, practices, and procedures of industry
- Arrange cold-call/sales meetings with current/potential clients to solicit company products and services
- Developed business relationships with potential business partners
Star Total Print Solutions – Naperville, iL
Director of Marketing / Internet Sales Manager
May 2004 – May 2006
- Directed and oversaw the organization's marketing policies, objectives, and initiatives
- Handled SEO/SEM (Search Engine Optimization/Marketing) campaigns
- Became familiar with a variety of the field's concepts, practices, and procedures of industry
- Stayed abreast of changes in the marketing environment to best serve company objectives
- Researched and develop pricing policies and recommend appropriate sales channels
- Managed internet, radio and newspaper ad design and placement
- Lead and directed the work of others in sales and marketing departments
AAA-Chicago Motor Club – Aurora, IL
Membership Retention Mgr. / Internet Coordinator
June 2000 - May 2004
- Developed and implemented successful marketing strategies to increase membership retention rate
- Maintained the 86% retention rate during tenure
- Increased awareness of multiple company services through unique marketing campaigns and promotional
programs (via the internet and direct mail)
- Increased web site traffic to increase online revenue using new online and offline marketing tactics
* Accomplishments: 2002, AAA National MARQ Award (Marketing Award in Recognition of Quality)
Insite Web Solutions / Dave Pardo Productions, Inc. – Plainfield, IL
Marketing Consultant / Web Site Developer
January 1999 - May 2004
- Owned and operated business targeting client marketing initiatives
- Became familiar with external businesses models, developing Internet/marketing campaigns/marketing efforts in
order to increase awareness of brand, product and services
- Host of Online Podcast Program: “Developing your Business Online”
WNUA 95.5 FM (Clear Channel Radio) – Chicago, IL
Programming Assistant/Producer/Webmaster
May 1995 - June 2000
- Assisted Program/Music Directors in day-to-day operations
- Developed and managed digital hard drive system (Audio Vault) for on-air programming
- Coordinating On-air/Internet promotional campaigns
WNUA 95.5 FM Radio (Clear Channel Radio) – Chicago, IL
Internship in Promotions/Marketing Intern Manager/News Dept. Intern
June 1993 - September 1994
Education:
Northeastern Illinois University, Chicago, IL (1992 – 1995)
Communications / Speech & Performing Arts (Minor: English)
Columbia College Chicago, Chicago, IL (1990 – 1992)
St. Patrick High School, Chicago, IL (Class of 1990)
Computer Program / Technical Experience
- Adobe Photoshop
- Adobe Illustrator
- Macromedia Flash v 4/5/MX
- Macromedia Dreamweaver v 3/4/MX
- Internet Developing Language: Java Scripts/Applets, DHTML, HTML
- Microsoft Office Suite: Word, Excel, PowerPoint, Access, Outlook
- Microsoft Project
- Windows Operating Systems (all versions)
- MAC/Apple Operating Systems (all versions)
Objective:
To excel and go beyond the expectations on any given project and/or position.
I consider myself a positive, hard working and focused individual. My goal has always been to succeed and go
beyond set expectations, no matter what task given. I have always represented the firm I have been associated
with, with respect and honor. I am able to adapt well in any work environment, be inspired by others and do my
best to motivate peers. Besides what is described in each past job description, I have experiences in developing
and launching programs for online marketing and social media campaigns; Maintaining contact streams for
existing customer base; Producing/designing monthly customer newsletters (online and offline); Running
promotional events and trade show booths; Managing a staff. I consider myself a personable individual with
unique talents.
Professional References:
Tommy King – past co-worker (various) /personal reference
President at Shop Class, Chicago IL
Email: [email protected]
Phone: 312-860-8233
Pamela Kaufman – past co-worker at Fry/MICROS-Retail
Senior Program Manager at Responsys
Email: [email protected]
Phone: 630-251-5729
Bart Henyan – past co-worker at Apple, Inc.
Marketing Manager at Technomic
Email: [email protected]
Phone: 630-270-9564