Download Promotional Mix Chart_Mitchell - Westbrooks-Wiki

Name:_____________________________________ Date:________________
Period___________________
Promotional Mix Comparison Chart
Complete the chart below by providing the definition, example, and picture representing each of the elements of the promotional mix.
Mix Element
Definition
Example
form of direct contact
Personal Selling Any
between a salesperson
and a customer.
Advertising
Sales
Promotions
A form of nonpersonal
promotion in which
companies pay to promote
ideas, goods, or services
in a variety of media
outlets.
All marketing activitiesother than personal
selling, advertising, and
public relations- that are
used to stimulate
purchasing and sales.
Salesperson selling a car
Newspapers, magazines,
commercials, billboards
Buy one get one free
Marketing
Summer 2006
134
Picture
Name:_____________________________________ Date:________________
Public
Relations
Activities that help an
organization influence a
target audience.
Institute of Public Relations
Marketing
Summer 2006
134
Period___________________