Download Employer: Fujikura Composite America, Inc Department: Marketing

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Fujikura Composite America, Inc
Marketing
Marketing Manager
President
Vista, CA
JOB PURPOSE:
Developing and maintaining marketing strategies to meet organizational objectives.
Evaluate customer research, market conditions, competitor data and implement plan
changes as needed. Oversee all marketing, advertising and promotional activities.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
 Demonstrates technical marketing skills and product knowledge
 Develops annual marketing plan in conjunction with sales department, which details
activities to follow during the fiscal year, which will focus on meeting organizational
objectives.
 To manage the Marketing Department Budget. Execution of all marketing activity
within the agreed budget.
 To manage all aspects of print production, receipt and distribution.
 The achievement of frequent, timely and positive media coverage.
 Managing the entire product line life cycle from strategic planning to tactical
activities.
 Specifying market requirements for current and future products by conducting market
research supported by on-going visits to customers and non-customers.
 Driving a solution set across development teams (primarily Development/Engineering
and Sales/Marketing Communications) through market requirements, products and
positioning.
 Developing and implementing a company-wide, go-to market plan, working with all
departments to execute.
RELATIONSHIPS AND ROLES:
 Self-starter, able to work independently, self motivated and passionate about golf.
 Demonstrate ability to interact and cooperate with all company employees
 Build trust, value others, communicate effectively, drive execution, foster innovation,
focus on the customer, collaborate with others, solve problems creatively and
demonstrate high integrity.
 Maintain professional internal and external relationships that meet company core
values.
 Proactively establish and maintain effective working team relationships with all
supporting departments.
 Develop strong relationships with all media partners, customers and vendors
JOB QUALIFICATIONS:
 Bachelor degree with emphasis in Marketing
 3 - 5 years Marketing experience
 Extensive experience in all aspects of developing and maintaining marketing
strategies to meet organizational objectives
 Strong understanding of customer and market dynamics and requirements.
 Good communication skills, the ability to interact with people at higher levels, the
ability to handle multiple tasks at one time, and individual initiative
 Proven ability to oversee all marketing, advertising, social media and promotional
activities
 In-depth knowledge, understanding, and experience with social media (Facebook,
Twitter, YouTube, Pintrest, Instagram, etc.)
 Extremely proficient in the latest versions of:
 MS Office
 Mac & PC platforms
 Working knowledge of:
 Photshop
 Illustrator
 FTP
 HTML