- ANU Repository
... On this the presentation of my thesis I pause to reflect on the journey taken to get to this point. I reflect on my father who through his example of selling goods in the 1950s and 60s taught me in the 70s and 80s that there was more to marketing than making a sale. He was never just a salesman but ...
... On this the presentation of my thesis I pause to reflect on the journey taken to get to this point. I reflect on my father who through his example of selling goods in the 1950s and 60s taught me in the 70s and 80s that there was more to marketing than making a sale. He was never just a salesman but ...
Marketing Renaissance - University of Southern California
... be in the translation, Semaca pointed to Harrah’s Entertainment and its chief executive officer (CEO) Gary Loveman, a former Harvard Business School professor. This CEO catapulted his firm to a leading position in the gaming industry. Drawing on academic research, Harrah’s developed sophisticated mo ...
... be in the translation, Semaca pointed to Harrah’s Entertainment and its chief executive officer (CEO) Gary Loveman, a former Harvard Business School professor. This CEO catapulted his firm to a leading position in the gaming industry. Drawing on academic research, Harrah’s developed sophisticated mo ...
Marketing’s Influence Tactics in New Product Development: 嘷嘷嘷嘷
... support for the notion that factionalism engenders political behavior [28,48]. Second, the NPD process engenders political behavior because of the power imbalance among the participants. Asymmetric power engenders resistance and conflict among participants and hence fuels their use of influence tact ...
... support for the notion that factionalism engenders political behavior [28,48]. Second, the NPD process engenders political behavior because of the power imbalance among the participants. Asymmetric power engenders resistance and conflict among participants and hence fuels their use of influence tact ...
Innovative Marketing Communications
... ancient Rome at any one time, would gratefully receive the latest event provided at great expense by politically orientated nobility. The product was mass entertainment but the objectives were to secure the popular vote. Some 2000 years on, events are still staged for such communication purposes. Ho ...
... ancient Rome at any one time, would gratefully receive the latest event provided at great expense by politically orientated nobility. The product was mass entertainment but the objectives were to secure the popular vote. Some 2000 years on, events are still staged for such communication purposes. Ho ...
Conceptualizing the West in International Relations
... political and economic world order. However, perceptions of both the economic and political world orders may be influenced by presumptions about whether relations between people and communities from different civilizational identities are likely to be characterized by conflict or co-operation, or pres ...
... political and economic world order. However, perceptions of both the economic and political world orders may be influenced by presumptions about whether relations between people and communities from different civilizational identities are likely to be characterized by conflict or co-operation, or pres ...
Vanúbia Araújo Laulate Moncayo A SUSTAINABILITY
... open space for the activation of the LCT model, since in individuation, as Martin (2007, 2009) postulates, the central focus is on the language users rather than the language use. As regards the methodological framework, because of its interdisciplinary perspective, this research is split into two d ...
... open space for the activation of the LCT model, since in individuation, as Martin (2007, 2009) postulates, the central focus is on the language users rather than the language use. As regards the methodological framework, because of its interdisciplinary perspective, this research is split into two d ...
CATA Admissions Information
... The Wells Theater, built in 1990, is a state-of-the-art facility. It features computerized lighting control, a counterweighted fly system, large scenic and costume shops, a design lab with a CAD system and plotter, and computerized front-of-house operations. Our cable television studio is a versatil ...
... The Wells Theater, built in 1990, is a state-of-the-art facility. It features computerized lighting control, a counterweighted fly system, large scenic and costume shops, a design lab with a CAD system and plotter, and computerized front-of-house operations. Our cable television studio is a versatil ...
International Relations, Political Theory and the problem of Order
... courses in ‘IR theory’ did have normative and historical elements to them, however much I also tried to do justice to the more usual questions that were the staples of such courses elsewhere, and I also tried to offer various answers to those questions that had intrigued me. I have now taught such a ...
... courses in ‘IR theory’ did have normative and historical elements to them, however much I also tried to do justice to the more usual questions that were the staples of such courses elsewhere, and I also tried to offer various answers to those questions that had intrigued me. I have now taught such a ...
creating an `architecture of listening` in organizations
... protection, and education, as well as specialist communication service providers. In examining these, 104 interviews were conducted. In addition, more than 400 key documents were analyzed including communication, engagement and consultation plans and reports. Furthermore, organizational response was ...
... protection, and education, as well as specialist communication service providers. In examining these, 104 interviews were conducted. In addition, more than 400 key documents were analyzed including communication, engagement and consultation plans and reports. Furthermore, organizational response was ...
creating an `architecture of listening`
... protection, and education, as well as specialist communication service providers. In examining these, 104 interviews were conducted. In addition, more than 400 key documents were analyzed including communication, engagement and consultation plans and reports. Furthermore, organizational response was ...
... protection, and education, as well as specialist communication service providers. In examining these, 104 interviews were conducted. In addition, more than 400 key documents were analyzed including communication, engagement and consultation plans and reports. Furthermore, organizational response was ...
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... languages. The decision to include them is based on their size and the amount of global attention their CSR communication receives on social media platforms. CSR messages are communicated online through their corporate websites, social media, online news sources and other websites. Because social me ...
... languages. The decision to include them is based on their size and the amount of global attention their CSR communication receives on social media platforms. CSR messages are communicated online through their corporate websites, social media, online news sources and other websites. Because social me ...
The development of French marketing terms
... The following descriptions can be regarded as a selective summary of the results of the study. In detail, we focus on three research questions. First of all, we will take a quantitative perspective and investigate how the basic marketing terminology has grown. We will find out when the terms are use ...
... The following descriptions can be regarded as a selective summary of the results of the study. In detail, we focus on three research questions. First of all, we will take a quantitative perspective and investigate how the basic marketing terminology has grown. We will find out when the terms are use ...
After International Relations: Critical Realism and the
... making good alliances; and cultivate diplomacy (Morgenthau 1946: Chapters VII and VIII). Order and stability are the core realist values for prudent foreign policy. When some time had passed since the dark days of the world wars, and the twenty years of crises between them, political realists began ...
... making good alliances; and cultivate diplomacy (Morgenthau 1946: Chapters VII and VIII). Order and stability are the core realist values for prudent foreign policy. When some time had passed since the dark days of the world wars, and the twenty years of crises between them, political realists began ...
Paper - The University of Chicago Booth School of
... these data elsewhere shows that either form of a positive third-party tie slows decay, Burt, 2000a:Table 5). A third-party tie is negative if the evaluations are contradictory, e.g., a contact about whom the banker has a negative opinion makes a positive evaluation of the colleague. The vast majori ...
... these data elsewhere shows that either form of a positive third-party tie slows decay, Burt, 2000a:Table 5). A third-party tie is negative if the evaluations are contradictory, e.g., a contact about whom the banker has a negative opinion makes a positive evaluation of the colleague. The vast majori ...
Press Information Axor One: A New Interactive Shower Control
... The grandson of the company's founder Hans Grohe was born in 1967 in Switzerland. After studying photography and international marketing, he completed several special projects in the US before taking over as director of the French distribution subsidiary Hansgrohe S.à.r.l. in 1997. Since 2001 he has ...
... The grandson of the company's founder Hans Grohe was born in 1967 in Switzerland. After studying photography and international marketing, he completed several special projects in the US before taking over as director of the French distribution subsidiary Hansgrohe S.à.r.l. in 1997. Since 2001 he has ...
Integrated Marketing Communications
... Primary objective is to provide information or entertainment to their subscribers, viewers or readers. Eg. TV channels, print media, radio etc are some of the media organizations. A mediums primary objective is to sell itself as a way for companies to reach their target markets with their message ef ...
... Primary objective is to provide information or entertainment to their subscribers, viewers or readers. Eg. TV channels, print media, radio etc are some of the media organizations. A mediums primary objective is to sell itself as a way for companies to reach their target markets with their message ef ...
28 - CLAIR
... – Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. ...
... – Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. ...
2016-2017 The University of Alabama at Birmingham
... help to shape perception and understanding of the interplay between media, society, and human behavior. CMST 101. Public Speaking. 3 Hours. Effective public speaking. Analysis, research, organization, delivery, to enhance speaking performance. This course meets the Core Curriculum requirements for A ...
... help to shape perception and understanding of the interplay between media, society, and human behavior. CMST 101. Public Speaking. 3 Hours. Effective public speaking. Analysis, research, organization, delivery, to enhance speaking performance. This course meets the Core Curriculum requirements for A ...
the Marketing Global Trend Report
... grown in recent years, the focus is now turning to CRM, where hiring organisations have found it challenging to identify candidates with the right skills and experience. Overall the situation for marketers is improving. Though the rate of growth in China has slowed relative to previous years, the ou ...
... grown in recent years, the focus is now turning to CRM, where hiring organisations have found it challenging to identify candidates with the right skills and experience. Overall the situation for marketers is improving. Though the rate of growth in China has slowed relative to previous years, the ou ...
PUBLIC RELATIONS AND BRANDING IN HEALTH
... Public relations scholars and practitioners, however, have been hesitant to incorporate the principles of branding strategy in communication programs for their strategic publics. If the goal of the public relations function is to build relationships with strategic publics (Grunig & Hunt, 1984), it s ...
... Public relations scholars and practitioners, however, have been hesitant to incorporate the principles of branding strategy in communication programs for their strategic publics. If the goal of the public relations function is to build relationships with strategic publics (Grunig & Hunt, 1984), it s ...
Integrated Marketing Communication: How Can It
... implies that, for any particular organization to be known and heard by its key stakeholders, such organization should consistently communicate with its stakeholders rather than only producing and pricing its product. This means that modern marketing requires more than developing a good product, pric ...
... implies that, for any particular organization to be known and heard by its key stakeholders, such organization should consistently communicate with its stakeholders rather than only producing and pricing its product. This means that modern marketing requires more than developing a good product, pric ...
Employment Relations and Restructuring Management in the
... international competition between countries; and decisions taken abroad in the headquarters about what instruments to mobilise. The term restructuring has numerous definitions (Bergström 2014). In this article, we define the process of restructuring as the modification of a company’s workforce, both ...
... international competition between countries; and decisions taken abroad in the headquarters about what instruments to mobilise. The term restructuring has numerous definitions (Bergström 2014). In this article, we define the process of restructuring as the modification of a company’s workforce, both ...
Container Model - European International Studies Association
... laws, town planning and “wages”. These penetrating practices are enacted in such a way that the fictive individuals experiences fitting into the system as if acting out of their own initiative. Foucault was echoing Ernest Renan’s (1882) reasoning over a hundred years ago when he argued that: never b ...
... laws, town planning and “wages”. These penetrating practices are enacted in such a way that the fictive individuals experiences fitting into the system as if acting out of their own initiative. Foucault was echoing Ernest Renan’s (1882) reasoning over a hundred years ago when he argued that: never b ...
Frédéric Vandenberghe: The Relation as Magical Operator
... of an idea (e.g. the relational approach), a concept (e.g. causal mechanism) or a theme (e.g. culture or morality) that interest various competitors in the field. While they propose their own specific take on the issue, they also invite their colleagues to join them, opening up thereby a cooperative ...
... of an idea (e.g. the relational approach), a concept (e.g. causal mechanism) or a theme (e.g. culture or morality) that interest various competitors in the field. While they propose their own specific take on the issue, they also invite their colleagues to join them, opening up thereby a cooperative ...
The Concept of Structure in Social Sciences
... “structure as patterns of aggregate behavior that are stable over time” comes to prominence (Wight, 2006: 127). This definition involves agents/actors as well. According to this definition, first the given individuals take action, then these actions start to display an order, and eventually, structu ...
... “structure as patterns of aggregate behavior that are stable over time” comes to prominence (Wight, 2006: 127). This definition involves agents/actors as well. According to this definition, first the given individuals take action, then these actions start to display an order, and eventually, structu ...