Download Promotional Techniques

Promotional Techniques
The World of Glass
Basic Structure
• For this section you only need to use the main
organisation – The World of Glass.
• You will need to have a brief introduction stating
why promotional techniques are important. This
only need to be a paragraph long.
• Describe in some detail the main techniques that
are used. To achieve a level 3 you will need to
evaluate the techniques that are used.
• Describe the techniques that could be used and
justify why they might be used.
Techniques that are used by TWOG
ADVERTISING
DIRECT MARKETING
SALES PROMOTIONS
PUBLIC RELATIONS
DISPLAYS
ADVERTISING
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In local and regional newspapers.
Leaflets
Billboards
Radio
Local Cinema
Website
On the sides of buses and taxis.
DIRECT MARKETING
• E-mail
• Letters from addresses obtained through leaflets
and coupons.
PUBLIC RELATIONS
•Stories in newspapers
•Events that are taking place.
•Visits from famous people, local sports stars and
celebrities.
DISPLAYS
• Foyer of The World of Glass
• Community Centres
• Libraries
SALES PROMOTIONS
• Hilton Hotel customers receive a 50% discount
• Free entry with points from Tesco Club Card
• Special promotions during school holidays or at
different times during the year.
Techniques that COULD be used
SPONSORSHIP
DEMONSTRATIONS
PERSONAL SELLING
YOU MAY INCLUDE IDEAS FROM
SOME OF THE TECHNIQUES THAT
YOU HAVE ALREADY MENTIONED
REMEMBER TO JUSTIFY WHY THEY COULD BE USED