Download Events Manager (to include Front of House)

JOB DESCRIPTION - MARKETING MANAGER
Reports to:
Executive Director
Objectives
To develop marketing activity to recognise the needs, wants and demands of the market
sectors the Suffolk Agricultural Association currently operates in, both now and in the future.
To create innovative marketing campaigns across the Association’s activities including, the
Suffolk Show, education, Trinity Park Events Ltd (the Commercial business of the
Association) and Membership of the Association.
Main Duties and Responsibilities
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At all times convey and promote the SAA’s and Trinity Park’s core values, aspirations and
brand.
To develop a full marketing communications plan and budget for the Suffolk Agricultural
Association including component parts for the:
o Membership;
o the Suffolk Show;
o educational activities;
o Trinity Park Events Ltd.
To produce innovative marketing material and advertising campaigns to promote the
charitable and business activities above, supported by PR initiatives.
Develop a consumer orientated website for the SAA and ensure it is regularly updated.
Develop a linked website for TPEL with both corporate and consumer aspects.
To appoint and manage the website agency tasked with undertaking web optimisation
campaigns.
To jointly manage the PR consultant in conjunction with the Commercial Manager on
TPEL related projects.
Membership – to maintain and grow membership of the Association which could include
loyalty schemes, membership newsletter, social events, etc.
To develop and maintain the Association’s membership database, providing marketing
intelligence.
Suffolk Show – to liaise with the Executive Director to produce a Communications Plan
and advertising and marketing strategy to ensure maximum publicity for the Suffolk
show, including implementation.
To Liaise with the Commercial Manager providing marketing support to the sales activity
of Trinity Park Events Ltd.
To develop the market intelligence of the TPEL client database system and target
markets.
To evaluate all marketing activity and make recommendations.
Maintaining accurate administration records.
To comply with the Association’s health and safety policy.
To liaise with other members of the team in the production of marketing activity.
To perform any other reasonable tasks asked by the Executive Director or Commercial
Manager.