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Position: Reports to: Marketing and Sales Director Vice President General Responsibilities: The Marketing and Sales Director will be responsible for executing the company’s strategic marketing plans across multiple channels. Other key factors are developing and managing marketing and sales plans and campaigns, communication strategies and materials, advertising, public relations, website development, social media and budgeting. Lead and support the marketing and sales teams. This position will require a strong focus on demand generation and acquiring new customers to grow market share. Key Responsibilities: Strategic and day-to-day management of the company’s marketing and sales effort Develop and manage the marketing and sales budgets Develop detailed project plans and provide oversight of project scope and deliverables to insure deadlines are consistently met Grow pipeline by creating, executing and leading the demand generation strategy across every stage of the buyer’s journey with clear goals, objectives, strategies and tactics. Position the company as the leader that it is, through concise messaging and positioning, distilled across all areas of the organization Maintain competitive analysis and customer segment understanding to formulate and execute product positioning, messaging, sales enablement and go-to-market strategy Define and direct marketing programs for demand creation, lead generation and interface with VP for lead tracking and management Ensure sales and marketing alignment of priorities, adjusting as required by changing market conditions, customer insights and/or emerging opportunities Collaborate with the product development team to develop strategies on how to effectively market and communicate products while maintaining the brand Develop and execute marketing and brand-related communications which includes advertising and promotions, product packaging, point of purchasing marketing, public relations and new EC/media/CRM/DDM as well as associated budgets. Coordinates all advertising. Performs other duties as assigned. Education, Skills and Experience: Typically requires 7 years of progressive experience in marketing and sales which includes marketing, brand strategy and execution, public relations, advertising, media and marketing communications. Bachelor's degree in marketing, business, sales or equivalent. Highly analytical and strong attention to detail Ecommerce and Mobile device sales experience is preferred Knowledge and skills in effectively managing marketing campaigns, product positioning, budgeting and product packaging. Demonstrates leadership ability to motivate and guide cross functional teams and projects. Effective verbal, written and interpersonal communication skills. Experience working in a deadline oriented environment with high attention to detail and quality. Experience with profit and loss management and the ability to turn financial data into sound business decisions. Advanced proficiency in use of Microsoft Office Suite including MS Word, Excel and PowerPoint. Domestic and international travel required. Job Location: Monroe, WA Country: United States Position Type: Full Time Employee May Telecommute: No Job seekers must live within: 40+ miles Required to Relocate: Yes Willing to Travel: Yes Required Experience: 7-10 years Salary: DOE Werner Paddles, Inc. is an equal opportunity employer. Contact Name: Heather Rollings, Human Resource Generalist Direct Phone: 360-793-9488, Ext. 642 or 800-275-3311 E-mail: [email protected]