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Name ________________________________________ SEM II 2.08 Explain the use of advertising agencies. Understands the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome What is An Advertising Agency? • A business that _________________________________________________________________________ Why use an advertising agency? • View the ______________________ from an _______________________________________________ • Up to date ___________________________________________! Including social media, email and all _______________________________________. • Deals and save you more money than if you made all ________________________________________. • _________________________________________________________________. • Important first step is to check out the advertising agency’s __________________________ before selecting Full-service Agencies • Offer a________________________________________________that are not limited to ________________________but include other kinds of services. • Offer a complete range of ____________________________________________________ and work across the full range of advertising media, including press, radio, television, outdoor and digital media. • Involved in _______________________, creating, _________________ advertisements, performing research and selecting media. – Some provide non-advertising related services depending upon the needs of the specific client. • Often times these agencies do their own market research instead of enlisting outside help. • Often have a “________________________________________________”. – Clients often select specific agencies because of their creative abilities. The creative department develops ideas, _________________________, handles the graphics, etc. These activities often are the basis of the agency Other Agencies • ______________________________________________________ – Specialize in providing ____________________________ services. – Main job is the creation of the ________________________________ or ___________________________. • ___________________________________________________________________ • Specialize in ________________________________________________________________________