Download MKT 3350-02 Group 8 Quiz Chapter 9 Which of the following are

MKT 3350-02
Group 8
Quiz Chapter 9
1. Which of the following are types of sexual harassment?
a) Hostile Environment
b) Hostile Management
c) Quid Pro Quo
d) A and C
e) B and C
2. In what type of environment does a culture shock occur?
a) Current environment
b) Accountable environment
c) Foreign environment
d) Hostile environment
3. What does CGM stand for?
a. Customer Generated Movement
b. Consumer Generated Media
c. Customer Guilt Marketing
d. Careless Going Marketing
4. What is not a way of collecting an online survey?
a. Web Survey Systems
b. Online Panel Providers
c. Survey Design and Web Hosting Sites
d. Asking a random population at the mall
5. What is Marketing Research?
a. Studying the market.
b. Collecting data and making assumptions.
c. The process of planning, collecting, and analyzing data relevant to a
marketing decision.
d. The studying of the market in certain field.
6. What is the last step in the Marketing Research Process?
a. Collect Primary Data
b. Follow Up
c. Prepare and present the report
d. Specify the sampling procedures
7. Which of the following is considered secondary data?
a. Annual Reports
b. Reports to Stockholders
c. Product Testing results
d. All of the above
8. What is Psychographic Segmentation?
a. The process of dividing a market into different groups based on social
class, lifestyle, or personality characteristics.
b. Isolating broad segments that make up a market and adapting the
marketing offering for one or more target
c. The process of evaluating each market segment's attractiveness and
selecting which segments to enter.
d. The process of developing products and marketing programs for
specific individuals and local customer
9. Which of the following is NOT one of the 3 basic types of questions on a
Questionnaire?
a. Close-ended question
b. Scaled-response question
c. Close-up question
d. Open-ended question
10. Approximately _____ of the world’s population is online.
a. 1/4
b. 1/2
c. 1/5
d. 2/3
11. Which of the following is not one of the four types of observations based on
Observation Research?
a. People watching people
b. Activity watching people
c. People watching an activity
d. Machining watching an activity
12. Which of the following are characteristics of a Marketing Decision
Support System?
a. Interactive
b. Flexible
c. Discovery Oriented
d. All of the above
13. A inner tension that a consumer experiences after recognizing an
inconsistency between behavior and values or opinions is known as:
a. Evoked Set
b. Alternative Purchase
c. Cognitive Dissonance
d. Social Class
14. A marketing decision support system allows managers to:
a. Establish lower price points
b. Offer creative advertisement campaigns
c. Gather and use marketing information
d. Promote environmental issues
15. Which of the following is NOT an example of an open-ended question?
a. What is your favorite brand of soap?
b. Where is your favorite place to buy electronics?
c. Are you male?
d. Who is your biggest influence on what products you buy?
16. What are the first four steps in the marketing research process?
a. Define Problem, Plan Design/Primary Data, Specify Sampling
Procedure, Collect Data
b. Plan Design/Primary Data, Define Problem, Specify Procedure, Collect
Data
c. Collect Data, Define Problem, Plan Design/Primary Data, Specify
Procedure
d. Specify Procedure, Collect Data, Define Problem, Plan Design/Primary
Data
17. The ________ method of research allows firms to monitor consumer responses
to marketing campaigns in a continuous fashion.
a. Online focus groups
b. Web survey systems
c. Scanner-based research
d. Online panels
18. A marketing decision support systems allows managers to:
a. Establish lower price points
b. Offer creative advertisement campaigns
c. Gather and use marketing information
d. Promote environmental issues
19. Which is NOT an advantage of online focus groups?
a. Honesty
b. Broad geographic scope
c. Cost effectiveness
d. Respect
20. An intelligence system that helps managers assess their competition and
vendors in order to become more efficient and effective competitors is:
a. Marketing Intelligence
b. Vendor Intelligence
c. Competitive Intelligence
d. Effective Intelligence
Answers:
1. D
2. C
3. B
4. D
5. C
6. B
7. D
8. A
9. C
10. C
11. B
12. D
13. C
14. C
15. C
16. A
17. C
18. C
19. D
20. C