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Successful partnerships
The Local Authority perspective
TSB re-imagining the high street SBRI
Peter Lee
Economic Development
Place Management
Place Marketing
around 96,000 households
Total households
Target segments
Acorn type 3:
Acorn type 5:
Comfortably affluent families
Older people in villages & hamlets
Fresh ways to travel
Travel planning including innovative
bus tickets, information and
incentives via mobiles
Customer insight
Enhancing the customer experience
Cheaper fares
Multi-operator
tickets please
Better information
• journey planning
• timetables
• real-time
Reward my
loyalty
Commuter
discounts
Online &
mobile
Partners
Business
Link
66,000
Suffolk Sustainable
Travel Forum
Suffolk
PCT
Department
for Transport
East of England
Development
Agency
Workplace
Suffolk Chamber
of Commerce
St Albans Quality
Network
Partnership
Ipswich
Borough
Council
10% over 1,000
31% 200-1,000
59% 0-200
Ipswich Central
BID
IP-City
Network
Hertfordshire
County Council
Suffolk County Council
Concept Data
Technologies
39,000
TravelSmart
52 schools
43 with travel plans
17,000 households
18,300 students
Residential
121,000 residents
57,000 households
Department of Energy
and Climate Change
Department for Environment,
Food and Rural Affairs
Hertfordshire
University
Sustrans
Education
Ipswich
Buses
Suffolk New College
First
www.suffolkcarshare.com
Suffolk Climate
Change Partnership
Highways Agency
National Business Travel Network
Uno
Arriva
UCS
National
Express
ATCO
Eastern
Region
Communications &
Marketing
‘To deal with internal/external
communications & marketing
the QNP
Infrastructure
‘To look at short, medium & long
term infrastructure challenges’
Ticketing & Fares
‘Develop legal framework to
achieve changes in current
ticketing system(s) to include
multi-modal, multi-operator &
area wide ticketing’
Network Planning
Travel Planning
‘Review and develop the
network system in order to
improve frequency, reliability &
punctuality’
‘Provide Travel Panning
Guidance & Advice to business’
Commuter club
Tax efficient discounts
Wayfinding
Fresh ways to travel
Buy bus tickets on your mobile
Mobile information
Travel Ipswich
£22m infrastructure investment
Smart Ipswich
Peter Lee
[email protected]