Download Expected Outcome

APPENDIX 2
Tourism Action Plan 2009/10
Service Objective No 23
Improve the coordination of Tourism Development
Work Area
Action to be taken
Tourist Information
points
Maintain the tourist information
points throughout the District.
There are currently 46 in the
District.
Info boards and leaflets
Complete family of new
accessible info boards and
leaflets.
Business Support
Business Support
Business Support
Lead Officers :
Helen Cutting &
Ches Riches
Expected Outcome
3 distributions of leaflets per
year
Distribution of new racks
where required
Needham Lake board
installed. Stradbroke
installed and accompanying
leaflets produced where
appropriate
 Level of quality
maintained.
1.Raise awareness of the
economic value of tourism in
the District & maintain the high
level of inspected, quality

accommodation. Encourage
attractions to join quality
assured scheme

2.Act as consultee on all
tourism related planning

applications. Contact
applicants when permission is
granted to offer
tourism/marketing/sustainability
advice

3. Respond to enquiries from
tourism related businesses and
from members of the public.
Quality of product offer
improved
Resource
Implications
Estimated cost: £500
Potential Income from
attractions and tourism
businesses £660
£1,000 boards
£1,000 leaflet
in partnership with
Town and Parish
Councils
Action by
March 2010
March 2010
Ongoing
Estimated cost: nil
Potential Partner:
Babergh District
Council.
Economic value improved
All applications monitored,
database of new
Estimated cost: nil
accommodation/business
es maintained.
All enqs. dealt with quickly
and efficiently. Encourage
greater number of
businesses to participate
in South & Heart of
Estimated cost: nil
Suffolk Marketing
campaign.
Ongoing
Ongoing
Service Objective No 23
Lead Officers :
Helen Cutting &
Ches Riches
Improve the coordination of Tourism Development
Work Area
Action to be taken
Expected Outcome
Resource
Implications
Action by
1.Continue to maintain and
monitor tourism related web
sites where Mid Suffolk tourism
businesses and attractions
have a presence.
As far as is practicable, all
information being
disseminated to the public is
as up to date as possible.
2.Maintain interactive web site
and capture profiling info for
targeting marketing campaigns
and newsletters
Improve targeting and
increase visitor spend.
Business to Business and B
to Consumer e newletters
quarterly. Monthly prize draw
for sign ups
Website Development
Increased hits to web site
allows opportunity to possibly
raise revenue from advertising
Improved product for
customers
Possible income from
advertising
Walking Festival 2009
Launch, market, co-ordinate
festival
20,000 programmes
distributed.Successful
festival. Feedback collated
£3,500 income
March 2010
advertising/sponsorship.
£4,000 joint fund MS
and BDC
Website Maintenance
Estimated costs: nil.
officers maintain as part
of their normal working
practice.
Ongoing
Ongoing
Licenses, hosting costs
included in 08/09 costs
March 2010
Service Objective No 24
Work Area
South & Heart of Suffolk
Joint Marketing
Campaign 2009/10
Lead Officers :
Helen Cutting & Ches
Riches
Improve Tourism Marketing
Action to be taken
Continue to market the areas of
Mid Suffolk and Babergh District
Councils jointly.
Investigate extending
partnership to include Bury St
Eds and Forest Heath
Expected Outcome
30,000 South and Heart of
Suffolk Where to stay guides
produced and distributed.
40,000 South and Heart of
Suffolk What to See and Do
guides produced and
distributed.
Web site
Advertising
PR
Distribution
Resource
Implications
Estimated costs:
£31,000.
Contribution from
Mid Suffolk £9,000.
Contribution from
Babergh £9,000.
Advertising income
received.
Est.£14,000
Partners include
tourism
businesses.
Action by
March 2010
March 2010
Research
EET, & General
Partnerships
Continue to evaluate
effectiveness of campaigns and
conversion research
Work with external partners on
promotional campaigns and
opportunistic activity.
Potential campaigns:
Lets Go
Suffolk Tourism
Partnership
Participate in joint marketing
activities to raise the awareness
of Suffolk.
Training
Participate in training and
Good response to campaigns
and continued 4% increase in
visitor spend
Successful awareness
campaigns delivered
Nationally and Regionally
Mid Suffolk will be identified
within national & regional
campaigns and will benefit
economically from the
increase in visitors to the area.
Tourism businesses will
Volume and Value
Research £750. to
be paid for from
existing budget.
Estimated Costs:
to be determined
project by project.
Potential partners:
Suffolk Tourism
Partnership, East of
England Tourism,
other Suffolk Local
Authorities.
Cost met from
budget
Estimated Costs:
Mid Suffolk’s
contribution to
partnership is
£8,000. (under
review) Added buy
in opportunities
Costs will be met
Ongoing to March 2010
Ongoing to March 2010
Ongoing to March 2010
Service Objective No 24
Lead Officers :
Helen Cutting & Ches
Riches
Improve Tourism Marketing
Work Area
Action to be taken
networking opportunities
TIC
Internal Training
Conferences and
Seminars
Tourism Budget MS
Partnerships, advertising,
sponsorship
Total Budget
Collection of data and statistics
from visitor enquiries,
advertising, projects
Oracle and Procurement
Training to be completed
Tourism management Institutefestival and event marketing
Expected Outcome
benefit from tailored training,
etc.
Resource
Implications
from the above
project.
Action by
Ongoing to March 2010
Ability to target profiled market
and evaluate campaigns
Within TIC budget
Good management of budget
Ideas for event marketing
OfficerTime and
within budget
Ongoing
£16,500.00
£29,000.00
£45,500.00