Download Marketing Executive This is an excellent opportunity to join one of

Marketing Executive
This is an excellent opportunity to join one of Northern Ireland’s leading 4-star hotels, supporting its activities
throughout Ireland and beyond. You will be a Marketing / Business graduate with over one year’s postqualification experience in a marketing position.
In this varied role, you will be responsible for producing informative and engaging copy and promoting the
business through a number of channels including website, social media, advertising and PR.
Duties and Responsibilities:
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Develop and update a marketing action plan in line with the existing marketing budget
Communicate with target audiences and manage customer relationships
Create informative and engaging marketing to promote the hotel and its services across both digital
and offline channels
Provide PR support to the chosen PR agency whilst assisting with both press trips and media
relationships
Create and manage a social media calendar to maintain regular activity across platforms.
Manage the company’s website and social channels whilst providing monthly reports on the revenue,
social performance and website visits
Increase website traffic through improved SEO and pay per click campaigns
Source advertising opportunities and place adverts in the press both online and offline
Work alongside our chosen website company whilst reviewing reports and implementing agreed
actions
Increase social media audiences whilst keeping up-to-date with new social media trends and tools
Creation and execution of e-mail based marketing campaigns using the Aro Suite
Manage the production of marketing materials, including brochures, leaflets and posters
Liaise with designers and printers on various web and design projects
Organise photoshoots and manage a media library
Arrange the effective distribution of marketing materials
Maintain and update customer databases
Organise and attend events such as conferences, seminars and trade exhibitions
Monitor competitor activity and provide feedback and reports at monthly management meetings
Other relevant marketing duties as and when required
Educational Qualifications:
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Degree level in relevant subject e.g. Marketing
Desirable - Digital marketing qualification
Essential Skills Set and Experience Requirements:
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Experience in a digital marketing role
Experience of social media platforms
Excellent written communication skills with the ability to proof copy
Great creative flair
Attention to detail
Ability to multi-task
Good time management
Desirable Criteria:
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Travel and hospitality background (not essential)
Experience in working with a design agency
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Experience in SEO and Pay Per Click campaigns
Familiarity of Google Analytics
Reporting To:
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Hotel General Manager
Remuneration:
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This role is a full time permanent position: the successful candidate will be expected to work the
hours necessary to perform the duties required by the role.
Rate of pay is negotiable dependant on experience
To apply for this position please send a Cover Letter and CV to our HR Manager via email address
[email protected]