Download Digital Marketing Strategist Job Description

Job Description
Job Title
Digital Marketing
Strategist
Job Grade/FLSA
Grade
Non Exempt
Department
Marketing
Reports To
Marketing Communications
Manager
SUMMARY: Briefly describe the principal purpose of this position. Explain how this position assists other areas
as necessary in the cooperative effort toward achieving CIW's business goals.
CornellCookson, a leading and growing manufacturer of security closure products, is seeking a qualified Digital
Marketing Strategist to work in our Marketing Communications Department. This position exists to promote
CornellCookson’s many products in the marketplace through digital means. This position will be able to use best
practices to drive increased website traffic.
The ideal candidate will be able to implement and evaluate website analytics, spotting trends and making
recommendations to improve based on data. We’re looking for someone to implement a solid SEO plan – from
developing strategy to tactical execution.
This is a chance for a detail oriented digital marketing professional ready to take ownership and responsibility for
multiple websites, product lines, digital promotions, and unique digital tools.
In addition, this role will design and implement CornellCookson’s enhanced social media presence – developing
and managing digital content through selected platforms.
ESSENTIAL FUNCTIONS/ACCOUNTABILITIES: List the four or five major accountabilities (end results) of
the position, in order of importance. Where appropriate identify the activities required to attain each end result
and the performance indicators by which results will be appraised (e.g., quality, timeliness, quantity and cost).
Essential Functions/Accountabilities
Management and support of company websites and
digital tools
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Performance Indicators
Maintain the health and vitality of online presence
through the use of a CMS system
Establish strong reporting and analysis of Google
Analytics data
Improve website traffic using a combination of
best practices including SEO
Support the expansion and development of
existing and new digital tools
Essential Functions/Accountabilities
Support the product development and launch process
through digital materials and website development.
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Support promotional programs with digital content and
campaigns
Social media management
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Performance Indicators
Effective materials that follow corporate
guidelines while maintaining creativity and
message clarity
Response from intended audience(s)
Execution and maintenance of collateral materials
and communication plans as planned
Adherence to deadlines
Sales growth of targeted products
Microsite traffic
Response from intended audience(s)
Timely adjustments – identifying quickly if a
tactic has value and adjusting as needed
 Growth of audience
 Audience interaction with brands
 Timely, effective content
JOB KNOWLEDGE, SKILLS & ABILITIES: Describe the skills and abilities required that enable the employee
to fulfill the accountabilities in the previous section.
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Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
Research products, services and current strategies to identify new opportunities
Analyze web traffic metrics and suggest solutions to boost web presence
Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
Build strong clients relationships through social media interaction
Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
Liaise with internal teams to optimize customer experience and ensure brand consistency
Establish best practices in digital marketing
Stay up-to-date with digital technologies developments
EDUCATION/EXPERIENCE/CERTIFICATIONS: List the main criteria which would qualify a new person for
this position (e.g., skills, academic degrees, specialized knowledge, experience).
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4 year Bachelor’s degree or equivalent in Marketing, Advertising, or related field
2 – 4 years experience in Digital Marketing.
Demonstrable experience with SEO/SEM and CRM software
Experience implementing and optimizing Google Adwords campaigns
Solid knowledge of web analytics tools like Google Analytics
Hands-on experience with online marketing tools and practices
Familiarity with web design and HTML
Strong social media skills
Excellent verbal and written communication skills
Strong analytical and project management skills
Self-motivator with strong organizational and intra-personal skills, and a great collaborator.
PHYSICAL DEMANDS/WORK ENVIRONMENT: Describe the work environment and physical demands
associated with the job.
SIT ___________________
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WEIGHT LIFTED OR CARRIED_____________________
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TALK OR HEAR__________________________________
VISUAL ACUITY_________________________________
WORK ENVIRONMENT: Work performed in a climate controlled office setting.
APPROVAL SIGNATURES/DATE
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Incumbent
Supervisor
Vice President