Download Curriculum Vitae Abinash Pradhan

Curriculum Vitae
Abinash Pradhan
Address:
8/2, Mandapam Road, Nr. Regina Nursing Home
Kilpauk, Chennai, India, 600010
Mobile: +91-9558833930
Email: [email protected]
Summary:
- 7.9 Years experience in SEO and Digital Marketing.
- Search Engine Optimization (SEO): Developing strategies to increase number of visitors to a website by getting highranking placements in search results. Recommend changes to website architecture, content, linking and other factors to
improve SEO positions for target keywords. Work with the development team to ensure SEO best practices are properly
implemented on newly developed code.
- Social Media Marketing (SMM): Developing a distinct online presence by attracting high numbers of internet followers
through social media channels such as Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram.
- Search Engine Marketing (SEM): Sponsored online advertising paid for by the business to appear alongside non-paid
search results. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid
search campaigns. Execute and optimize paid advertising campaigns on LinkedIn and other digital media and Track, report,
and analyze website analytics and PPC initiatives and campaigns.
- Email / Newsletter Marketing: Experience with email tools like Mail Chimp, Mad Mimi, Exactarget. Hands-on experience in
email campaign building, carrying out segmentation of the database and implementing remarketing strategies. 2-3 years of
lead generation experience.
- Advanced Excel expertise, as well as other Microsoft Office programs (PowerPoint, Word, etc.)
Specialties:
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SEO
Social Media Marketing
Link Building
Blogging
Image/Video Promotion
Paid Marketing
Email and Newsletter Marketing
E-Commerce Marketing
Adobe Analytics (Omniture)
Webtrends
Google AdWords
Google Analytics
Online Lead Generation / Data Mining
Qualitative Market Research
Work History:
Company
Kiran Global Chems Ltd
Duration
3rd Nov-2015 to Till Date
Dept. /Project
Online Marketing
Role
Digital Marketing Manager
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SEO plan and strategies according to market conditions.
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Using various marketing techniques for online digital marketing.
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Coordinating with development team related to website changes
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Creating and uploading copy and images for the organisation's website.
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Writing and dispatching email marketing campaigns.
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Designing website banners and assisting with web visuals.
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Communicating with clients, affiliate networks and affiliate partners.
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Conducting key word research and web statistics reporting.
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Contributing to social media engagement and brand awareness campaigns.
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Contributing to company and industry blogs and managing e-communications.
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Developing and integrating content marketing strategies.
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Keeping up to date with current digital trends.
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Managing the contact database and assisting with lead generation activities.
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Providing accurate reports and analysis to clients and company management to
demonstrate effective return on investment (ROI).
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Researching new online media opportunities that may benefit the business including
mobile, social media, development of blogs and forums.
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Using web analytics software to monitor performance of client websites and make
recommendations for improvement.
Improves eCommerce sales through web interface design and in-depth custom Google
Analytics interpretation.
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Managed the Global eCommerce campaigns in US, Australia, & Latin America through
SEO, SEM, Display Retargeting and Social Media Advertising.
Job Profile
Tools/Technology
HTML, XML, WordPress, Drupal, Online Tools/Plug-in and MS Office.
Company
Solution Analysts Pvt. Ltd
Duration
Feb-2013 to Oct-2015
Dept. /Project
Online Digital Marketing
Role
Sr. SEO Executive
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Devising strategies to drive online traffic to the company website.
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Tracking conversion rates and making improvements to the website.
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Developing and managing digital marketing campaigns.
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Utilising a range of techniques including paid search, SEO and PPC.
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Overseeing the social media strategy for the company.
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Managing online brand and campaigns to raise brand awareness.
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Improving the usability, design, content and conversion of the company website.
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Responsibility for planning and budgetary control of digital marketing.
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Evaluating customer research, market conditions and competitor data.
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Review new technologies and keep the company at the forefront of developments in
digital marketing.
Job Profile
Tools/Technology
HTML, XML, Drupal, WordPress, Online Tools/Plug-in and MS Office.
Company
Gateway Group of Companies
Duration
Jan-2011 to Feb-2013
Dept. /Project
Sales/Marketing
Role
SEO & Market Research
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Search Engine Optimization (SEO)
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Social Media Marketing (SMM)
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On-page and Off-page Optimization
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Web Analysis
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Affiliate Marketing
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Lead Generation
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Market Research
HTML,
Online
Tools/Plug-in and MS Office
Tools/Technology
Job Profile
Company
Juriscape Legal Research Pvt. Ltd.
Duration
Dec-2008 to Jan-2011
Dept. /Project
Business Development
Role
Web Research Analysts
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Lead Generation
Job Profile
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Market Research
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Secondary Research
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Data Mining
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Web Research
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SEO: Off-Page Optimization
Tools /Technology MS Office
Education Details:
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B.SC. (PCM) – 2007 - Utkal University, Bhubaneswar, Odisha
D.C.A (Computer Application) – 2007 - Apex Institute, Bhubaneswar, Odisha
Certifications:
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Google Analytics Google 2016
Google AdWords Google 2016
Bing Ads Accredited Microsoft 2016
Inbound Marketing Hubspot 2016
Social Media Marketing Bayt 2016
Japanese Beginners Level Ahmedabad Management Association 2015
Personal Details:
Date of Birth
: 14th April 1986
Marital Status
: Married
Languages
: English, Japanese, Hindi, Odia & Gujarati.
LinkedIn Profile: https://in.linkedin.com/in/abinashp
Skype: abinash.pradhan2