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GOOGLE ANALYTICS, SEARCH ENGINE MARKETING (PPC) & OPTIMIZATION, WEB DESIGN & DEVELOPMENT PROFILE ===================================================================================================================== I graduated at San Beda College in 2005 and took up Bachelor of Science in Commerce Major in Computer Applications and Information Science at the age of 19. On 2003, I discovered my passion in Animation and Web Design. Flash Animator (E-Cards) & Web Designer (E-Commerce) were my roles on my first job at ThinkSmart Marketing (BPO Company) for eight months. In 2006, I was able to land my second job at DirectWithHotels where I worked for almost five years, accomplished six different roles and worked under three different units. I focused on Leading a team, Project Management, Usability & Web Design, Business Processes (for ISO and compliance), Research and Testing (Conversions & Landing Pages), Quality Control/Assurance and modifying the Customer Relationship Management (SugarCRM) tool for internal use. My current & third job is with Happy Marketer Singapore a leading Digital Agency that caters Training & Consultancy on Google Analytics, Search Engine Marketing, Search Engine Optimization and Social Media Marketing. I joined them on April 2011 working as a Web Marketing Consultant focusing on all our services except Social Media Marketing. I also earned my Google Adwords Certification from them. CAREER HISTORY ===================================================================================================================== Happy Marketer – Singapore, Singapore (www.happymarketer.com) April 2011 – Present: Web Marketing Consultant o Documenting Monthly Reports for Clients (Google Analytics, SEM, SEO, Social Media and Website Maintenance) o SEO: Keyword Research, Competitor Analysis, Keyword Ranking, Meta Tags, Site Architecture/Relationship & Internal Linking o SEM: PPC Management for Google and Yahoo, Text Ad Creation, Keywords, Bidding and Landing Page Improvement o Google Analytics: Tracking Script Audit, Rich Functionality Audit & Coding for tracking o Social Media: Adding twitter followers on Happy Marketer account, assisted filming a short clip about the company for Google featuring small businesses o Website Maintenance: Handles all client websites for website maintenance and usability improvement o Project Management: Manages Web Development & SEO projects to vendors in India DirectWithHotels – Makati, Philippines (www.happymarketer.com) Aug2010–Mar2011: Quality Assurance Jr. Manager & Jul2009-Aug2010: Quality Control Senior o Developed processes, checklists and activity logs in accordance to ISO 9008:2000 from scratch alone under TQMS (QA) and Operations (QC) o Managed a team of four people o Assisted on resolving related website issues and conducting of QC/QA tasks 107 Orchids St. Loyola Subdivision Barangka, Marikina, Philippines. +639178440801 / +639326681490 / [email protected] Jan2009-Jul2009: Senior Web Designer/Usability Expert o Managed a team of seven web designers o Developed Checklists, Guidelines and Activity Logs o Focused and polished team processes in accordance to ISO 9008:2000 o Worked closely with Revenue Management Unit and Research & Testing Unit Apr2008-Jan2009: Acting Horizontal/Convert Lead o Worked in two different business units (Operations and Research & Testing) and reported directly to the Chief Planning Officer o Operations: Managed a team of five web designers and the distribution of tasks o Research & Testing: Studied, Analyzed and Proposed effective Website Layout, Copies and Call to Action Button to increase engagement & conversion Jul 2006-Apr 2008: Web Designer/Usability Specialist o Handled at least fifty Websites and Landing Pages for Maintenance and Improvement o Designed and Built Hotel Websites and Landing Pages due for Conversion Improvement o Developed Web Designer Application Examination o Create Newsletters on handled portfolio for Hotel Promotions o Helped on creation of Multimedia Presentation for Marketing Campaign in Argentina ThinkSmart Marketing – Makati, Philippines (www.happymarketer.com) Aug 2005-Apr 2006: Flash Animator / Web Designer o Designed & Developed E-Cards and E-Commerce Websites for Clients in the UK and US CONSULTANCY EXPERIENCES ===================================================================================================================== 2010: MRM Studios (MobileMo) – Makati, Philippines (www.mobilemo.com) Web Consultant: Developed a Marketing Plan focusing on Design, Usability and SEO of their website to empower it 2008: IslandWide Corporation – Quezon City, Philippines (www.islandwidecorp.com) Web Consultant: Designed & Developed their website with basic SEO and Google Analytics KNOWLEDGE & EXPERIENCES ===================================================================================================================== Google Analytics, Search Engine Marketing (Google Adwods & Yahoo Search Marketing), Search Engine Optimization, Social Media Marketing, Google Optimizer, HTML, CSS, Adobe Photoshop, Macromedia Flash & Dreamweaver, Wordpress, cpCommerce, WebCEO, GetClicky, CrazyEgg, Microsoft Office and Open Office Applications, Domain, Email & Hosting Configuration and Support. RECOGNITIONS & CERTIFICATIONS ===================================================================================================================== Certified Google Adwords Professional in 2011 Bedista Tee Shirt in 2008 – Featured in www.bedista.com and Philippine Star Newspaper Quality Management System (ISO 9001:2000) in 2008 - Certificate No. QMS4464491623 Competent Internet Marketer 86/90 in 2008 – WebCEO Basic Internet Marketing Logo Contest Winner in 2007 – San Beda Museum in Manila and Alabang Best New Zimmie in 2006 – DirectWithHotels 107 Orchids St. Loyola Subdivision Barangka, Marikina, Philippines. +639178440801 / +639326681490 / [email protected] HOBBIES & INTERESTS ===================================================================================================================== In my spare time, I read magazines such as Entrepreneur and Real Living, play computer games like NBA 2k10, or just surf the net. I also box and play basketball once in a while on weekends or bringing my nephew and nieces on activity centers or workshops. I love participating on Bazaars and attending Business conferences and other workshops available in the city. You can visit and check the items at my website www.carloisles.com/shop.html CHARACTER REFERENCES ===================================================================================================================== Ms. Idjea Dumpit Senior Product Manager at DirectWithHotels +639178143532 [email protected] Ms. Mylene Soriano Business Process Manager at DirectWithHotels +639228943226 [email protected] Mr. Red Teston Online Production Jr. Manager at DirectWithHotels +639173971708 [email protected] 107 Orchids St. Loyola Subdivision Barangka, Marikina, Philippines. +639178440801 / +639326681490 / [email protected]