Download Digital Marketing Expert

Digital Marketing Expert
UK Legal
Main Purpose
This London-based role is responsible for developing and delivering an online marketing strategy
focused on improving the value we get from our digital assets whilst driving a measurable increase in
valuable inbound leads across all product suites.
The successful candidate will be responsible for SEO (both organic and PPC), website development,
social media, tracking competitors and other legal IT vendors online activity, preparing monthly reports
and third party marketing through link-building.
In addition to the above, the person will also spend time assisting the wider marketing team with more
generic marketing tasks/activities at busier times.
The role will require you to use your digital experience to identify new methods to reach targeted
audiences through Digital Platforms
The role is primarily focused at delivering the above for the UK market.
Background Information
BigHand is a leading software technology company with a big difference. It’s not just what we do, but
how we do it. We specialise in speech, task delegation, document creation and process improvement
solutions that help our customers achieve more in less time.
Our vision is to be the industry’s preferred, most supportive and helpful technology partner.
We aim to achieve this by harnessing our genuine enthusiasm and skill for helping busy people be
more effective.
Key Responsibilities/Accountabilities
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To increase the number of inbound enquiries from target markets.
To drive traffic to the website increasing engagement with customers and prospects.
To use Google Analytics to improve the user experience on the website.
To report and improve on website usage monthly.
To manage organic SEO.
To create and manage PPC campaigns.
To create and manage display advert marketing.
To create and manage remarketing campaigns.
To generate blog posts for LinkedIn and increase numbers and activity.
To manage multiple Twitter accounts.
To develop a deep understanding of the Legal Sector and how it works whilst also having a
good understanding the Healthcare, Property and Finance sectors.
To identify new methods for increasing our presence online.
To support the wider marketing team.
A/B testing for email campaigns and display ads.
Skills/Experience Required
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A minimum of three years’ experience working as a Digital Marketer.
Experience with using AdWords, Display Ads, Remarketing and Link Back.
Experience with developing and delivering an online marketing strategy.
A proven track record of increasing the number and value of inbound leads.
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Excellent communication skills.
Excellent understanding of the digital world.
Strong writing skills.
Self-motivated with the ability to work both independently and in a team.
Strong reporting and analytics skills.
Excellent organisation and time management skills, with the ability to prioritise.
Energetic and hardworking.
Excellent attention to detail.
Strong interest in topical news stories.
Technical Skills/Experience
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Good level IT knowledge; proficiency in CRM systems such as Salesforce.com and Pardot.
A good understanding of UX
Desirable Skills but not essential
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Experience in MS Office, SalesForce, WebEx, Email marketing
Legal or IT industry experience
Marketing Degree/Qualification in Digital Marketing
Environment
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Hours are 9:00am to 5:30pm, Monday to Friday with the role predominantly based in the
company’s offices (27 Union St, London, SE1).
Use of a telephone and computer
Sitting for extended periods of time.
Reporting to:
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Marketing Director
close liaison with sales team
Occupational & Health and Safety
Employees are responsible and accountable for:
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Compliance with workplace policies and procedures for risk identification, risk assessment
and risk control
Active participation in activities associated with the management of workplace health and
safety
Identification and reporting of health and safety risks, accidents, incidents, injuries and
property damage at the workplace.
The above job description is a guide to the work you may be required to undertake but does not form
part of your contract of employment and may change from time to time to reflect changing
circumstances.
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