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JOB DESCRIPTION Job Title: Social Media Manager Job Designation: Professional Department: Marketing Reporting to: Head of Digital Direct Reports: None Location: Head Office, Birmingham Job Purpose The Social Media Manager (SMM) will be responsible for managing the creation, and development and delivery of Wesleyan’s social media strategy. The position involves creating and delivering engaging and successful social media initiatives as well as promoting a social framework throughout the company. Working with the Board and Executive the job holder will be responsible for articulating and ultimately selling the Social Media benefits across to the company stakeholders. In addition, the SMM will work closely with Marketing and PR teams to support the delivery of the overall Marketing objectives of the organisation. Areas of Responsibility Create, implement and maintain the social media strategy. Own and deliver the social product roadmap. Present the strategy and recommendations at the Board and Executive meetings. Act as the advocate of adoption of social media within Wesleyan thus influencing stakeholders across the organisation. Guide and educate the Marketing and Commercial teams in strategising, defining and implementing social projects to meet commercial goals. Plan and deliver social media campaigns, ensuring that they deliver Marketing and Business objectives e.g. customer acquisition and retention, brand awareness, sales and lead generation. Build and maintain Wesleyan’s content distribution network. Manage Wesleyan’s presence in social networking sites including Facebook, Twitter and other similar community sites. Create and source content for feeds and snippets for various social media sites. Develop and manage the partnership program with identified Wesleyan customer influencers. Develop and manage the blogger outreach program, posting on relevant blogs and seeding content into social media applications. Develop analytics reporting for social media. Translate anecdotal and qualitative data into recommendations and plans for revising social media campaigns. Monitor online community tools, trends, applications and competition in the social media space. Keep the senior management team updated on the market and its developments. Skills and Qualifications Essential In-depth knowledge and understanding of the social media platforms and their participants: YouTube, Facebook, Digg, Twitter, Wikis, Delicious, blogs etc and their deployment in different scenarios. Experience of the blogging ecosystem. Demonstrable creativity and management in the sphere of social media. Demonstrable ability to map out a successful social media strategy proven by testing and metrics. Experienced at sourcing and managing content development and publishing. Possess excellent writing skills with the ability to create editorial output. Experienced in leading projects to successful completion. Ability to handle multiple projects simultaneously. Excellent verbal and written communication skills at Executive and Board level coupled with the ability to work individually or within a team environment. Manage the social media budget. Management of third party web development and marketing agencies. Have a good knowledge of the principles of PR, Marketing and SEO. Desirable Degree educated ideally in a marketing or a related discipline. Knowledge of the Financial Services sector and marketing compliance. Technical understanding of websites e.g. HTML, CSS Knowledge of Content Management Systems (CMS)