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Job Description
Job details
Job Title:
Department:
Role reports to:
(Managers Job Title)
Date:
Location:
Job Number (HR use):
Marketing Exec
England, Wales & NI
Marketing Manager – Operational Delivery
November 2015
Banbury
602
Job purpose - overview
Support the Marketing Manager and programme managers in delivering B2B
marketing plans that help deliver programme business targets by ensuring effective
communication between WRAP and its internal and external audiences, stimulating
behavioural change and measuring communications outcomes.
Core accountabilities
Support the Marketing Manager to create audience-facing marketing plans for all
programmes; including research, STP, channels, tactics, impact metrics, timeline and
budget.
Develop a comprehensive understanding of WRAP’s business and other
organisational audiences through audience research.
Set clear marketing priorities focussed on delivering behavioural change in
accordance with programme proposals and programme area strategies.
Integrate with other WRAP teams to understand their objectives and priorities, and
provide expert guidance on marketing initiatives - ensuring timely delivery of plans,
within budget and to required standards.
Design and Implement high quality communications, briefing and managing
framework agencies where appropriate.
Work with key external partners, including other government departments and
bodies, to deliver co-ordinated activities with maximum impact.
Evaluate these activities to ensure value for money and that measurable behavioural
change with the target audience can be demonstrated.
Work closely with the Marketing Manager to undertake other work within the
Marketing Team as required.
Core organisation competencies
Adaptable to change:
Responds and behaves positively to change, identifies and acts upon new opportunities.
Building relationships:
Proactively develops internal and external relationships acting as an advocate and generating
momentum for achieving WRAP’s goals.
Personal commitment:
Demonstrates commitment, energy and enthusiasm for achieving challenging goals.
Teamwork:
Encourages and develops cross-functional working and builds teams based on results to be achieved.
Specific competencies
Planning & organising - Plans projects from initiation to delivery; anticipates potential
problems, builds in contingencies and deals with set-backs. Sets up processes to ensure
progress is tracked and projects are delivered within scope, to time and within budget.
Analysis & decision-making - Chooses approaches that will add value, are cost effective
and are likely to succeed. Guides others in marketing decision making.
Achieving targets - Develops clear targets for self and others; sets priorities for achieving
these and takes action to keep delivery on track and within budget. Develops clear contracts
of deliverables; regularly checks on progress and provides support to overcome barriers to
success.
Quality focus - Regularly provides constructive feedback to achieve quality results.
Establishes processes for monitoring and evaluating the success of projects and uses lessons
learned to improve future projects.
Influencing & negotiating - Identifies and understands other people’s agenda and
priorities, being clear when there is conflict and developing strategies to overcome
resistance. Presents own position confidently using persuasive style and language. Provides
high quality and credible information to overcome objections. Networking skills required to
co-ordinate campaigns and messages.
Commercial awareness – Awareness of how effective communications can deliver business
objectives.
Job essentials
Demonstrable evidence of experience in a marketing role or department.
Demonstrable evidence of experience of design, digital, copywriting, delivery and critical
review of a range of marketing materials.
An understanding of the strategy and tactics required to deliver communication & marketing
campaigns.
Evidence of experience of delivering consistent marketing output which follows brand
guidelines and supports key messages and targets.
Evidence of experience of working with a range of teams, accounts, or projects at the same
time, to deliver clarity and coherence of an organisation’s core message.
Evidence of experience of working with external suppliers including briefing and managing
communication agencies to deliver quality work to time and on budget.
Demonstrable evidence of managing social media campaigns
Authorisation
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