Download draft proposal for area services manager

Job title:
Direct Marketing Officer
Job family:
Fundraising
Reports to:
Direct Marketing Manager
Management of:
None
Overall purpose of post:




Supporting the development and execution of direct marketing campaigns, for
retention, acquisition, trading and gaming.
Attend internal and external meetings and training as required, including
conducting external supplier training.
Liaise frequently with external agencies, consultants, organisations, charities
and suppliers in the execution of direct marketing and as required.
Ensure complaints are dealt with appropriately for direct marketing activity and
recorded in line with the FRSB guidelines.
The key roles for the Direct Marketing Officer are:




Direct Marketing Fundraiser
Team Player
Organiser
Problem Solver
Direct Marketing Fundraiser
The Direct Marketing Officer will support on-going opportunities for existing and
potential donors to engage with Mencap ensuring that they are aware of and
understand our mission, campaigns and fundraising ask. They will support the
achievement of direct marketing budget targets and work with their wider team to find
ways to deliver beyond existing Fundraising targets. They will have a sound
understanding of Mencap supporters and be able to make recommendations for
campaign delivery based on these insights.
KPI’s:
 Supports the development and implementation of Direct Marketing projects,
working within Direct Marketing team to meet fundraising targets.
 Supports the building of Mencap’s relationship with its Direct Marketing
donors, developing that relationship where possible to increase loyalty and
donor retention.
 Helps create meaningful fundraising communications through a greater
understanding of our services and donors.
Measures: Manager’s observations, achievement of objectives and feedback from
others, donor retention.
Updated 03rd October 2014
Team Player
The Direct Marketing Officer takes responsibility for their own work and is expected
to work effectively and collaboratively with all colleagues to build good relationships
that enable the achievement of performance objectives.
KPIs:
 Works in a way that supports the organisation’s values of inclusion of all
people, valuing difference and promoting diversity. Actively seeks to include
people with a learning disability in their work in a meaningful and appropriate
way.
 Takes responsibility for their own performance and development, preparing for
their performance review meetings and identifying opportunities to develop
knowledge, skills and performance.
 Is committed to improving the team's performance through contributing good
ideas and solutions and helping their colleagues to do their job well.
 Develops positive working relationships with people from other teams and key
stakeholders, developing relationships that benefit their work and support the
work of others.
 Is trustworthy and caring and supports other team members to achieve their
goals.
Measures: 360 feedback, manager observations, examples of work, team
meetings, relationships with other people / teams, delivery of project work and
objectives.
Organiser
The Direct Marketing Officer will organise their work in a way that enables them to be
effective in their role.
KPIs:
 Organises the work they need to do so they can complete all their jobs in the
required amount of time.
 Looks for better ways of doing things and implements these where appropriate
or makes recommendations to the Direct Marketing Manager.
 Prioritises their jobs to ensure that the most important tasks are always
completed on time and to a high standard.
 Demonstrates the ability to work with limited direct supervision and is selfmotivated in their work.
 Works closely with other departments to schedule work and sets appropriate
deadlines to ensure key appeal dates are met.
Measures: 360 feedback, manager observations, examples of work, team
meetings, relationships with other people / teams, delivery of project work and
objectives
Problem Solver
The Direct Marketing Officer will demonstrate the ability to deal with problems when
they come up and raise any issues or concerns with the Direct Marketing Manager.
KPIs:
 When things do go wrong they take responsibility for putting them right or
reporting them to the Direct Marketing Manager.
 Makes recommendations of how things could be made better or where cost
savings might be made.
Updated 03rd October 2014


Challenges current ways of working and makes suggestions to improve
performance.
Contributes positively in team meetings and discussions with the Direct
Marketing Manager when considering how to make improvements.
Measures: 360 feedback, manager observations, examples of work, team
meetings, relationships with other people / teams, delivery of project work and
objectives
Person specification
In addition to the things below, in Mencap we expect our employees to:

be positive about working for Mencap and to demonstrate this to all the people
they come into contact with
 work well with all of their colleagues
 take responsibility for their own development
Knowledge:

Experience of running raffle, lottery or trading campaigns

Proficient at using Microsoft Office, in particular Excel and Word E

Experience of using a donor database (eg Alms, Raiser’s Edge)
to access information and run reports.
E
D
Skills/Personal Qualities:

Ability to organise workload, juggle priorities and work quickly

Excellent communication and interpersonal skills, including the
ability to demonstrate diplomacy, rapport and sensitivity
 Creative writing/thinking, demonstrable experience of creating
briefs providing creative feedback and copy editing.
 High degree of numeracy, capable of managing budgets,
setting up simple forecasts and making recommendations
based on results.
Experience:
E
D
E
E
E
D

Demonstrable experience of working in a busy environment
E

Demonstrable experience of delivering charity fundraising
campaigns
E
Essential
Desirable
Updated 03rd October 2014