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1. 2. 3. 4. 5. P.R.I.S.M. Principles Social Media and a solid marketing plan are to be aligned together for best results. Social media can give enormous exposure to a company. Twitter Facebook, LinkedIn, blogs, forums and other social media tools help spread the word about your company faster than any other marketing tool available. Social media gives an opportunity to interact more freely with your customer base and provides a good insight into the customer’s buying trends and behavior. This marketing plan is the cheapest yet the most effective way to increase business.