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The Rhetorical Triangle: Understanding the Design of an Effective Argument Reference: http://youtu.be/LwOTGeRwQqY Aristotle argued that rhetoric, or argument, is an art-from. Essentially, talented “artists” follow a basic formula when creating successful arguments. We have already learned some of this formula. For example, you are familiar with the concept of argument, so you should have an understanding of the stasis process. Simply put, you can analyze another person’s argument using the four stasis questions, paying special attention to the argument’s audience, purpose(s), occasion(s), kind(s), etc. Now we are going to discuss the different kinds of appeals used in an effective argument. Appeal, in its simplest form, is the way, or ways, the writer engages his/her audience. There are three appeals outlined by Aristotle: pathos, ethos, and logos. LOGICAL APPEAL- WRITER ATTEMPTS TO REACH HIS/HER AUDIENCE THROUGH PRESENTATION OF FACTS, CREDIBLE TESTIONY, SPECIFIC EXAMPLES. THIS APPEAL INVITES THE AUDIENCE TO SEE THE ARGUMENT AS REASONABLE. APPEAL TO CREDIBLITY – WRITER ATTEMPTS TO COME ACROSS AS TRUSTWORTHY; OFTEN RELIES ON SHARED VALUES AND IDEAS TO ACCOMPLISH THIS. EMOTIONAL APPEAL – GENERATES EMOTIONS THAT THE WRITER HOPES WILL LEAD THE AUDIENCE TO ACCEPT A CLAIM. Exercise: Let’s begin by watching something beautiful and analyzing its triangle for appeals. Click on the link below and watch the video. Try to determine what argument the creator of this argument is presenting…remember, everything is an argument. Britain’s Got Talent Hungarian Shadow Dancing http://youtu.be/t3VoLN5j35U Ask yourself…what is the argument? PATHOS: Ask yourself, why is it difficult to describe why and how this a powerful message? Why do you think pathos might be tricky to explain to someone else? How do we know it works? How could you make another person agree with you? Why is pathos the strongest appeal in this argument’s triangle? LOGOS: Ask yourself, how does the organization and presentation of this message help me to understand it in a way most people would understand it? What would happen if the structure of the message was changed? For example, what if the dancers simply stood still and told us the message directly? What would be lost and gained in the message’s presentation? Why islogos the weakest appeal in this argument’s triangle? ETHOS: Consider what the judges on the panel say after the presentation. Is this a separate argument? What is the argument? Why is the judges’ panel a good example of ethos? Who has the most credibility (ethos) among the panel of judges? Why? Occasion Now, let’s put this all together. Let’s talk about how we see this Plan works Audience Purpose Kinds of argument Exigency