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MAKERERE UNIVERSITY EVALUATION OF COST CONTROL TECHNIQUES AND PROFITABILITY IN MANUFACTURING FIRM CASE STUDY: CENTURY BOTTLING COMPANY LIMITED BY WASIKE DANIEL WAMUKOTA 07/U/15905/EXT SUPERVISOR: BY MR KITALE CHRIS APROJECT REPORT SUMITED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR AWARD OF DEGREE OF BACHERLORS OF COMMERCE OF MAKERERE UNIVERSITY June 2011 i DECLARATION I, Wasike Daniel wamukota declare that the piece of work is my original effort and never been submitted to any institution known to me for any award. Signature…………………. Date……………………… Wasike Daniel wamukota Reg No :07/u/15905/ext ii APROVAL This is to certify that this report was done under my supervision APROVED MR KITALE CHRIS SIGNATURE…………………….DATE………………. iii ABSTRACT COST CONTOL TECHNIQUES AND PROFITABILITY IN MANUFACTURING FIRMS The purpose of this study was to evaluate the relation between cost control techniques and profitability in the Century Bottling Company. The study was guided by determining various control techniques used examining profitability and analyzing the relationship between the cost control techniques and profitability. Primary data from Century Bottling Company was used through use of questionnaires, Secondary data by doing further reading through other authors work by use of journal articles. The findings revealed that there is a relationship between cost control techniques and profitability iv DEDICATION This book is dedicated to my late parents, jaja glades, brothers and sisters, friends for all the love, financial support and encouragement the have given me during my studies and entire life. v ACKNOWLEDGEMENT Many people have given me support during my entire life and time of studies. am grateful to god for gift of life I also thank my supervisor Mr.KITALE CHRIS for his guidance and assistance that without him this research would have not been successful. I thank management of coco-cola plant for information they provided to me during my research My sincere appreciation goes to my brother Julius for all the support he has provided me and entire family. Lastly I thank all my friends and all those who helped me during mi study and entire life .GOD BLESS YOU ALL vi TABLE OF CONTENTS DECLARATION ..............................................................................................................................i ABSTRACT ....................................................................................................................................iv DEDICATION ................................................................................................................................. v ACKNOWLEDGENT ....................................................................................................................vi INTRODUCTION ............................................................................................................................ 1 1.1 Background to the study ............................................................................................................. 1 1.2 Statement of the problem ........................................................................................................... 2 1.3 Purpose of the Study .................................................................................................................. 2 1.4 Objectives of the Study .............................................................................................................. 2 1.5 Research Questions .................................................................................................................... 2 1.6 Scope of the Study................................................................................................................... 3 1.6.2 Subject scope ........................................................................................................................... 3 1.6.3 Time scope .............................................................................................................................. 3 1.7 Significance of the Study ........................................................................................................... 3 CHAPTER TWO.............................................................................................................................. 4 LITERATURE REVIEW ................................................................................................................. 4 2.0 Introduction ................................................................................................................................ 4 2.1 The concept of Cost Control ...................................................................................................... 4 2.2 Various techniques used in Cost Control ................................................................................... 4 2.2.1 Standard Costing ..................................................................................................................... 4 2.2 Budgetary control ....................................................................................................................... 6 2.2.3 Other Cost Control Techniques ............................................................................................... 8 2.2.4 Profitability............................................................................................................................ 10 2.2.5 Concept of Profitability ......................................................................................................... 11 2.2.6 Measurement of Profitability ................................................................................................ 12 CHAPTER THREE ........................................................................................................................ 15 METHODOLOGY ......................................................................................................................... 15 3.0 Introduction .............................................................................................................................. 15 3.1 Research Design ....................................................................................................................... 15 vii 3.2 Study population ...................................................................................................................... 15 3.3 Sample size ............................................................................................................................... 15 3.4 Data Type ................................................................................................................................. 15 3.5 Data Sources ............................................................................................................................. 15 3.6 Data Collection Method ........................................................................................................... 16 3.6.1 Interview................................................................................................................................ 16 3.6.2 Questionnaires ....................................................................................................................... 16 3.7 Data Analysis ........................................................................................................................... 16 3.8 Data Presentation...................................................................................................................... 16 3.9 Limitations to the Study ........................................................................................................... 16 CHAPTER FOUR .......................................................................................................................... 17 PRESENTATION AND INTERPRETATION OF THE FINDINGS ........................................... 17 4.1 INTRODUCTION .................................................................................................................... 17 4.2 Costs Control Techniques Used ............................................................................................... 17 4.2.1 Budgets .................................................................................................................................. 17 4.2.2 Standard Costing ................................................................................................................... 20 4.2.3 Bench Marking ...................................................................................................................... 23 4.2.4 Inventory Management ......................................................................................................... 24 4.2.5 Just in time s .......................................................................................................................... 26 4.2.6 Target Costing ....................................................................................................................... 27 4.2.7Total Quality Management (TQM) ........................................................................................ 28 CONCLUSIONS AND RECOMMENDATIONS ......................................................................... 32 5.1 Introduction .............................................................................................................................. 32 5.2 Conclusions .............................................................................................................................. 32 5.2.1Cost Control Techniques ........................................................................................................ 32 5.2.3 Profitability............................................................................................................................ 33 5.2.4 Cost Controls techniques and Profitability............................................................................ 33 5.3 Recommendations .................................................................................................................... 34 Areas for further research ............................................................................................................... 35 APPENDIX .................................................................................................................................... 37 viii CHAPTER ONE INTRODUCTION This chapter will contain the background to the study, objectives of the study, research questions, scope of the study, and significance of the study. 1.1 Background to the study Cost according to Lucey (1996) is the amount of expenditure actual or notional incurred on or to a specified product or activity. Cost control in manufacturing firms means that control of all items of expenditure by regular and frequent comparisons of actual expenditure with predetermined standards. This means that undesirable trends away from the standard can be detected and corrected at the early stage, (Horngren, 2002). Profitability is the total net gains from the business, which exceeds interest on capital at current rates (Marshall, 1998). Profit is regarded as the most common and theoretically plausible objective of business firms to the extent that some firms take it as the only objective (Dwivedi, 2002). As per Lipsy (2006), to an accountant, profit means the difference between total receipts and total costs of producing commodities. To the economic sense, profit means net increase in the wealth which is cash flow plus change in the value of the firm’s assets, (Pandey, 2005). According to Arora (1995), cost control techniques aims at improving efficiently by controlling and reducing costs to the lowest profitable figure. If the selling price remains constant, the reduction of costs involved results in a greater profit. When the commodities produced are sold, cost control as a preventive function aims to prevent costs from exceeding the predetermined target. In order to et an adequate return on capital employed, its essential to aim at minimum cost and maximum quality bearing in mind the price charged (atty, 2000). Coca , cola is one of the largest beverage company in the world, in Uganda it secured a century bottling company limited during 1995, its production centers are located in Namanve Kampala Jinja high way and other production centre in Mbarara, by 1996 the company was producing 720 cases per day and today produces around 23000 cases per day. The company employees around 1 679 employees. The company has a number of products including Coco, Fanta orange, Fanta passion, Fanta lemon, sprite among others. The main costs incurred in production include production, human resource, finance, procurement among others. 1.2 Statement of the problem Cost control techniques aim at improving efficiency by controlling and reducing costs to the lowest profitable figure Arora (1995). This implies that where there are cost controls techniques, firms are expected to have high levels of profitability. In addition firms using the same cost controlling techniques are expected to have the same level of profitability. However, many firms using the same cost controlling techniques have had varying levels of profitability (Lucey, 1996). Some have even gone to the extent of making losses while others are continuously making losses. In the coca cola company, despite using the same cost controlling techniques, the value of profits keep changing that is, either higher or lower. I would like to find out if there is any relationship between cost control and profitability and what actually causes the variations in profits. 1.3 Purpose of the Study The study was aimed at finding the relationship between cost control techniques and profitability in manufacturing firms and recommendations were made. 1.4 Objectives of the Study i. To determine the various cost controlling techniques used by Century Bottling Company. ii. To examine how profitability is measured in Century Bottling Company iii. To analyze the relationship between cost control techniques and profitability. 1.5 Research Questions i. What are the techniques used in cost control in Century Bottling Company? ii. How is profitability measured in Century Bottling Company? iii. Is there a relationship between cost controls techniques and profitability? 2 1.6 Scope of the Study 1.6.1 Geographical scope The study will be conducted in Coca-cola plant in Namanve along Jinja Kampala highway. 1.6.2 Subject scope The study will focus on the relationship between cost control techniques and profitability. 1.6.3 Time scope The research will be conducted between May 2010 and June 2011. 1.7 Significance of the Study Manufacturing firms will be able to choose the most appropriate cost control technique which has the lowest operation costs to increase their profits The study will widen the researcher’s knowledge on cost control techniques and profitability. Future researchers will use the research as a source of data. The data provided will be secondary data. 3 CHAPTER TWO LITERATURE REVIEW 2.0 Introduction This chapter looks at the concept of cost control, techniques of cost control, concept of profitability, measurement of profitability, the relationship between cost control and profitability. 2.1 The concept of Cost Control Harper (2007) defined a cost as the value of economic resources used as a result of producing . Horngren (2007) defined a cost as a sacrifice made for goods and services. That is, cost may result into increase in liability or decrease in assets. Horngren (2002) looked at cost control techniques as a control of all items of expenditure by regular and frequent comparisons of actual expenditure with predetermined standards. He also added that the aim of this control is to detect and correct any undesirable trend from the standard. Arora (1995) further looked at cost control as a function of keeping costs to confirm to planned costs. Pizzey (1999), also defined cost control as a regulation of executive action of costs of operating and undertaking, particularly where such action is guided by cost accounting. He further said that it involves control of material usage and material prices of wage costs, separating the effect of efficiency from rates of pay, of maintenance and service costs of all the other items of direct expenses. 2.2 Various techniques used in Cost Control 2.2.1 Standard Costing According to Saleemi (2001), standard costing is a technique of cost control which compares the standard cost of each product and service with actual cost to determine the efficiency of operation so that any action may be taken immediately. 4 Horngren (2001), said that costing is carefully predetermining of standards costs, which are target costs that is cost should be attained. Standard costs are the building blocks of flexible budgetary and feedback system. These costs help to build budget gauge performance, save book keeping costs and obtain product costs. Pizzey (1999) said, standard costing is the name given to a technique where standard costs are predetermined and subsequently compared with the actual as recorded. Owler (2004) said that standard costing is a method of ascertaining costs whereby statistics are prepared to show the standard costs, the actual costs, and the difference between these costs that is variance is there after calculated. Standard costing is a system of cost accounting which makes use of predetermined standard costs relating to each element of cost, that is, labour, material and overheads for each unit of product manufactured or service offered, (Batty 2000). Arora (1995) said that standard costing is simply the name given to a technique where by standard costs are computed and subsequently compared with actual costs to find out the difference between the two. He further defined it as a technique of cost accounting which compares standard costs of each product or service with the actual costs to determine the efficiency of the operations so that any remedial action may be taken immediately. Lucey (1996) defined standard costing as a technique which establishes predetermined estimates of the costs of the product and services and then compare the predetermined costs with actual as standard costs and the difference between the standard costs and actual costs is known as variance. According to him, there are three types of standards that is, basic standards, ideal standards and attainable standards. Basic standards are long term standards which would remain unchanged over years. There sole role is to show trends over time for such items as material prices, labour rates and efficiency and the effect of changing method which is a standard established for use over a long period from which a current standard can be developed. Ideal 5 standards are standards which can be attained under the most favorable conditions with no allowance for normal losses, waste and machine breakdown also as a potential standard. Attainable standards are based on efficient operation conditions an attainable standards is one which can be attained if a standard unit of work carried out efficiently, a machine properly operated or material properly used, allowances are made for normal loses, wastes, and machine break times. Standard costing has been traditionally considered a very useful technique in planning and control, product costing and performance evaluation (Sulaiman et al 2004). According to Michelle (2005), standard costing provides a number of benefits in performance evaluation. Standard cost variables provide feedback information designed to help managers control operations in accord with the plans they have set. They highlight the difference between the planned costs of a period and actual costs incurred that time. Since mid 1980s, standard costing has come under intense criticism, (Sulaiman 2005). A number of researchers have reported that as a result of changing manufacturing environment, the applicability of standard costing and variance analysis is decreasing as a planning and control technique. Contrary to the above views, empirical evidence indicates that many companies are using standard costing for decision making product costing, planning and control and performance evaluation both in developed and developing countries, (Lyall & Grahan 1993: Joshi 2001) 2.2 Budgetary control Pandey (1995) went further to explain a budget as a comprehensive and consistent plan expressed in financial forms showing operations and resources of an outputs for some specific period in our future. Pandey also cited basic elements of a budget to include a comprehensive and consistent programme, expresses in financial terms, a plan for the firm’s operations, resources and future plan for a specific period. 6 For Brench (1993) he defines a budget as a reflection of management intentions while it is referred to as quantified plan by Horrigen (1996). Therefore a budget is a management technique used to control income and expenditures and indicates that performance expected of employees who may therefore be used to serve as an index for measuring of the level of profitability and fund utilization in the organization. Frank Wood (1999) said that budgets are drawn up for control purposes. The budget is used as a guide and not a straight jacket. The author added that budgets show the action that management is taking to influence future events. For example if its aim is to increase sales, its shown by the sales budget. Wayne (2003) looked at budgets as a means of motivation, that is, they provide guide to action where various managers can know what is expected of them, provide the basis for performance evaluation by spelling out what employees should do and when to do it and promotes coordination and communication. Pizzey (1999) however said that budgets are based on an anticipated actual level of costs. These controls may be applied in such businesses as in jobbing where standard costing is impossible. Incomes and expenditures are controlled by means of predetermined budgets. Saleemi (2001) defined budgets as financial or qualitative statements prepared and approved prior to a define period of time. Budgets may be prepared for departments, business as a whole or functions such as sales and production. He said that budgetary control is a management technique which is adopted to control the business more effectively and it involves planning in advance of various functions of a business on how they can be controlled. Owler (2004) said that budgetary control is the establishment of budgets relating to the responsibilities of executives tot eh requirements of a policy and the continuous comparison of actual with budgeted results either to 7 secure by individual action the objective of that policy or to provide a basis of its revision. Lucey (1996) said that budgetary control is a process of comparing actual results with planned results and reporting on variations. That it involves setting a control frame work which helps expenditure to be kept with in agreed limits. Deviations are noted so that corrective action can be taken. Frank Woods (1999) gave various types of budgets to include; sales budgets, production budgets, raw material budgets, cash budgets and forecasted budgets. Arora (1995) said that budgetary control is a system of controlling costs through budgets. Budgeting is thus only a part of budgetary control. He further defined budgetary control as the establishment of budgets relating to the responsibility of executives of a policy and the continuous comparison of actual with budgeted results, either to secure by individual action the objectives of the policy or to provide a basis for its revision. Some of the objectives of budgetary control are planning, coordination and control. Planning is the provision of a detailed plan of action for a business over a defined period of time. Coordination aids managers in coordinating their efforts so that objectives of the organization as a whole are harmonized with the objectives of its parts. Control is necessary to ensure that plans and objectives as laid down in the budget are being achieved. 2.2.3 Other Cost Control Techniques Anthony (2003) suggested that in management of costs, the specific cost elements have to be first identified as either controllable or non controllable. An element of costs is controllable according to the author if the amount of cost incurred or charged to a responsibility centre is significantly influenced by the actions of the manager of that responsibility centre. The author suggests that non controllable costs can be changed into controllable centre. The author suggests that non controllable costs can be changed into controllable costs by; changing the locus of responsibility for decision, changing the management control system. Flippo (2005) gives the following as the 8 major concern in management especially of labor costs. Contract and piece rate employment. He suggests that the control costs personnel may be recruited on contract basis to avoid redundancy, or remuneration should be done on basing on the tasks performed. Downsizing could also be another technique for cost control Kazloswki et al (2003) says that downsizing refers to deliberate decision to reduce the work force hence improving organizational performance. Stoner (2000) said that downsizing is the reduction of the number of workforce in order to attain efficiency, productivity and quality which can help maintain a profit level acceptable to the shareholders. Employee profit sharing (Flippo, 2005) states that an element in which employees may be paid in relation to the profits at a predetermined rate, they will be motivated to work harder hence leading to lower costs. Variable compensation of individuals or groups. The costs incurred to reward the labor force should vary according to the contribution in terms of benefits of the organization. Morse (2002) suggested the following approaches in management and control of costs. Coordination of the development of the budget, designing, installing and maintaining the cost accounting system, preparing reports for external users, internal auditing, accumulating and analyzing performance reports, providing information for special decisions. The author states that to be able to perform the above, there is need to have a position of the controller who has the overall responsibility for all cost accounting activities within the organizations. Morality (2004) suggested the following considerations; Proper matching of the cost data gathered according to the period costs centre products, eliminate the effect of changing prices, the objective to predict and manage future costs, any changes in the prices of inputs should be incorporated in the data collected, eliminate un representative periods, balance the cost benefit of more accurate 9 information, ensure constant technology depending on the rate of technological changes in the firm, the accountant should vary data of few or old years. 2.2.4 Profitability Profitability is a measure of return your business creates after operating and other expenses are subtracted from income. An income statement helps in determining if your enterprise ideal will be profitable. It records all business receipts and expenses related to the years of production, expenses are then subtracted from receipts the resulting amount being the net income. Net income is the measure of profitability and represents the return on the operators labour management time and equity. When an annual income statement is prepared, the progress of the business can easily be analyzed plus it becomes an indispensable part of your business plan or loan proposal. It also helps in preparation of a tax plan (Lossel, 2000). Dwivid (2002) says that profit means different things to different people. It means differently to businesses, accountants, tax collectors, workers and economists. In business, profit is the income accruing to equity shareholders in the sense that as wages accrues to labor, rent accrues of rental assets and interest accrues to money lenders. To an accountant, profit means the difference between the total revenues and total costs. He also said that for all practical purposes, profit or business income means profits in the accounting sense plus allowances. That is, Total revenue – Total costs = profit. According to Jennings (2000), profitability is the relationship between profit and the resources employed in earning it. A subsidiary measure of profitability is the relationship between gross profit and net profit to sales while Salmonson (2002) stated that profitability is the ability of the firm to operate income and it is reflected in the firm’s income statement. Generally, all those interested in the affairs of the firm are interested especially in its profitability. 10 According to Edward (2004), profitability is a very important measure of a firm’s operating success. There are two areas of concern when judging profitability; The relationship in the income statement that indicates the firm’s ability to recover costs and expenses. The relationship of income to various balance sheet measures that indicates the firm’s relative availability to earn income on assets employed. 2.2.5 Concept of Profitability Profitability is a measure of return your business creates after operating and other expenses are subtracted from income to obtain net income. Net income is a measure of profitability and represents the return on the operator’s labor management time and equity. (Lossel, 2000). Income is the payment you receive in exchange for your goods and services. Steps followed to ensure that all sources of income are included in the income statement. In the income statement, estimate the value of your sales, include the size of the business you plan to operate in, adjust for changes in accounts receivables, adjust for changes in productive inventory, an estimate of the future recipes in a series of income statement for future years must be developed to analyze profitability (Robinson, 1999). While estimating expenses, the following steps are followed, Estimate what will it cost to produce your goods and services, include the operating and depreciation, adjust for accounts receivables, and account for changes in inventory by counting your inventory supplies and charging their cost the year in which they are used not in the year they were bought. Calculate labor and marketing expenses, assess the share of shared costs, estimate future expenses by preparing a series of income statements in order to assess profitability of the firm, (Robinson 1999) 11 Further more, the income statement can be used to perform sensitivity analysis. What effect do changes in prices and yields have on profitability? By completing this financial analysis on your proposed business, you are able to have information needed to make an informed business decision. It is important to note that several other methods can be used to determine whether a business opportunity is profitable or not and these include; payback period, net profit value, average rate of return on investment among others (Lossel, 2000). 2.2.6 Measurement of Profitability Pizzey (1999) said that profits can be measured in terms of gross profit. He also noted that the primary aim of a commercial business is to make profits and that this profit is the excess of selling price and costs. Any excess the producer derives depends on the ability to control costs. Gross profit = Selling price – (production costs + Selling costs + Administrative costs) Vanhorne (2002) quoted that profits can be measured in different ways depending on how it’s perceived. He said that profit is deemed realized when managers invest proceeds in treasury bills and that this would imply, profits had been maximized and that the excess can be reinvested. Arora (1995) said that profits can be measured by subtracting total costs of materials, labour and other operating expenses. This compared with total revenue which is a result of output and price. It implies that if total revenue exceeds total revenue which is a result of output and price. It implies that if total revenue exceeds total costs, net profits will be realized. Dwividi (2002) said that profits can be measured in terms of net profits. He said that profit is got from excess of revenue over production costs including both manufacturing and overhead expenses. If a positive difference is got, net profit is realized and if a negative difference is got, net loss is realized. Pandey (2008) noted that profit measurement is one of the most difficult issues facing the accounting profession. He said that this can be handled by applying Generally 12 Acceptable accounting Principles (GAAP). The principles are compromised by lack of financial support and political influence. Profits can be measured in terms of gross or net profits or total profits in that the total profit is the same as the gross profit. Fama & French (2000) used the ratio of earnings before interest but after taxes over assets as a measure of profitability. They forecasted profitability with year by year gross section regressions and they used the average slopes and their time series standard errors to draw inferences. Smith (1998) said that profitability metrics measure the return that the firm’s owners receive from their investments. He advocated for the use of return on assets and net profit margin to pain a firm’s profit picture. Besides, cost drivers can also be used in forecasting profitability at various levels of operations to enable the firm plan its future activities better since the cost drivers and their relationship to costs should be known prior to planning in order to predict the profitability. The simplest way of exploiting the knowledge of cost drivers and their associated costs is to use a unit level analysis. This type of analysis although it has many limiting features, allows a framework for organizing data for planning (Dale Robinson, 2000). The profit associated with a product is equal to its total revenue minus total costs and revenues are function of unit selling price multiplied with volume of sales. This can be used to create contribution margin income statements for the firm. This type of income statement which separates the company cost by behavior at the unit level (fixed or variable), can be used to focus attention on the contribution margin at various levels of production. In this type of statement, fixed manufacturing costs are excluded from inclusion in margin calculation where as variable selling and administration costs are included in the margin calculation (Lossel, 2000). 13 2.3 Relationship between Cost Control and Profitability Dwividi (2002) profit is got by; Total revenue – (Wage + rent + cost of material) The total of variables in brackets is the total costs. This implies that total revenue – total costs is equal to profitability. He also added that if these costs are maintained at the lowest, there will be profit maximization but if they are not maintained at the lowest, there will be limited profits. Manufacturing firms end up with losses when total costs exceed total revenue. Horngren (2002) said that variable costs are subject to various degrees of control where when effective control is put in place, there is increase in profitability. Where poor controls techniques are in place, there is decrease in the level of profitability which affects the performance of manufacturing firms. Pandey (2005) said that also management affects profitability. In case of good effective management, its possible to realize high profits and low profits incase higher prices are charged due to high demand, higher profits are got. 14 CHAPTER THREE METHODOLOGY 3.0 Introduction This chapter contains the research design, data type, data sources, data collection method, data analysis, data presentation, limitation to the study. 3.1 Research Design The researcher used a descriptive, analytical and narrative research design determining the relationship between cost control and profitability in manufacturing firms. 3.2 Study population The researcher used Coca-cola as the case study and the main population composed of employees and management of Coca-cola plant. 3.3 Sample size The researcher used 50 employees as his sample size. 3.4 Data Type The data involved both secondary and primary data. The secondary data was theorized by different authors on the study of the variables. The primary is the one I got from century bottling company in Namanve. 3.5 Data Sources Data was obtained from both secondary and primary sources. Secondary source include, journal articles, online sources, text books, primary data was obtained from century bottling company in Namanve. This was from the management accountant. 15 3.6 Data Collection Method 3.6.1 Interview Interviewing of different people within Coca-cola plant helped the researcher to get the necessary information. 3.6.2 Questionnaires Open ended questions which required the respondents to fill also helped the researcher to acquire the necessary information. 3.7 Data Analysis Data was analyzed by making references to the available existing literature and comparing it with data collected from Coca Cola Company. Also comparisons and contrasts were made in relation to work in different scholars. 3.8 Data Presentation Data was presented in a narrative form which clearly brought out the relationship between cost control techniques and profitability in manufacturing firms. A few computations were included too. 3.9 Limitations to the Study I encountered the following problems during the study. Inadequate time frame required for a detailed study. Had to study, revise for exams and also carry out the research. I over came this carrying out part of the research during holidays. Difficulty in accessing the required information from century bottling company. Had to wait for some two weeks and also, values, of sales and profits would not be disclosed. The resources were a constraint due to limited finances for printing and typing the work, transport daily to century bottling company. 16 CHAPTER FOUR PRESENTATION AND INTERPRETATION OF THE FINDINGS 4.1 INTRODUCTION This chapter covers different costs control techniques used, measurement of profitability and analysis of the findings from cocoa cola. 4.2 Costs Control Techniques Used Technique one: 4.2.1 Budgets Question 1: The question on whether the organization prepares budgets had the following responses: Response No. of Respondents Percentage SA 40 80 A 8 16 NS 2 4 D - 0 SD - 0 TOTALS 50 100 Table One: Primary Source From the above, 80% of the respondents strongly agree that the organization prepares budgets, 16% agree while 4% are not sure, none of the respondents do strongly disagree or agree, therefore this indicates that Coca Cola company always uses budgets as a control technique. 17 Question 2: The company spends according to the budget had the following responses: Response No. of Respondents Percentage SA 31 62 A 10 20 NS 6 12 D 3 6 SD - 0 TOTALS 50 100 Table Two: Primary Source From the above, it indicates, that 62% strongly agree, 20% agree, 12% are not sure and 6% disagree. Therefore, this is an indication that the company spends within the limits of the budget. Question 3: The company compares its previous budgets while preparing new budgets. Response No. of Respondents Percentage SA 33 66 A 8 16 NS 4 8 D 3 6 SD 2 4 TOTALS 50 100 Table Three: Primary Source From the above, 66% strongly agree, 16% agree, 8% are not sure, 6%disagree and 4% strongly disagree. Therefore the responses indicate that the budgets are prepared in comparison with previous budgets as it is presented by Lucey (1996) said the budgetary control is a process of comparing actual results with planned results and reporting variation 18 Question 4: All departments are involved in budget preparation Response No. of Respondents Percentage SA 20 40 A 12 24 NS 8 16 D 7 14 SD 3 6 TOTALS 50 100 Table Four: Primary Source 64% strongly agree, while 20% disagree and 16% are not sure whether all departments are involved in budget preparations. This was therefore an indication that organization involves all departments while preparing its budgets. Question 5: Whether the company experiences deviation in their budgets, this question had the following responses. Response No. of Respondents Percentage SA/A 18 36 NS 5 10 D/SD 27 54 TOTALS 50 100 Table Five: Primary Source Much as the company is expected to spend within the budget line, the responses indicate that 54% of the respondents disagreeing, this could be as a result in the increase of the a dollar and inflation, 36% agree while 10% are not sure if the budget deviations within the organization. 19 Question 6: Measures put in place to control the budget deviations Response No. of Respondents Percentage SA/A 20 40 NS 13 26 D/SD 17 34 TOTALS 50 100 Table Six: Primary Source From the above, 40% strongly agree that there are measures put in place to control the budget deviations, 26% are not sure and 34% disagree. This indicates that well as 40% is a small margin, but in over all, there are some measures that are in place to control the budget deviations. 4.2.2 Standard Costing Technique Two: Question 7: The company predetermines the costs that are to be incurred. Response No. of Respondents Percentage SA/A 32 64 NS 7 14 D/SD 11 22 TOTALS 50 100 Table Seven: Primary Source The above indicate that 64% of the respondents agree that costs are predetermined which is in line with Horgen (2001) that said that costing is careful predetermining of the standard costs. While 22% disagree and 14% are not sure. 20 Question 8: There is a committee that sets standard costs. Response No. of Respondents Percentage SA/A 25 50 NS 12 24 D/SD 13 26 TOTALS 50 100 Table Eight: Primary Source Regarding whether there is a committee for setting standard costs, 50% of the respondents agreed, 24% are not sure and 26% disagree. This brings attention that all members of the organization are not really aware if there is a committee that sets standard costs though the majority of 50% agree that there is a committee or a person in charge of setting standards. Question 9: Comparison of predetermined costs with actual costs incurred had the following responses. Response No. of Respondents Percentage SA/A 31 62 NS 6 12 D/SD 13 26 TOTALS 50 100 Table Nine: Primary Source From the above, it indicates that the costs are compared with predetermined costs as it is indicated by 62% which is in line with Pizzey (1999), he said that standard costing is a name given to a technique where standard costs are predetermined and subsequently compared with actual as recorded, while 26% disagree and 12% are not sure if the comparisons are made. 21 Question 10: Whether there is a basis of determining standard costs. Response No. of Respondents Percentage SA/A 40 80 NS 3 6 D/SD 7 14 TOTALS 50 100 Table Ten: Primary Source It was established that 80% of the respondents agree that the costs have a basis of being predetermined. 80% which is in line with Lucey (1996). According to him, there are three types of costs, that are ideal, basic and attainable standards which mainly looks at material prices, labour rates, and machine breakdown. 14% disagree and 6% are not sure. Question 11: The company always revises standards had the following responses. Response No. of Respondents Percentage SA/A 21 42 NS 2 4 D/SD 27 54 TOTALS 50 100 Table Eleven: Primary Source From the above, most respondents disagree with frequent revision of standards with the percentage of 54% while 42% agree and 4% are not sure 22 4.2.3 Bench Marking Technique Three: Question 12: The company compares its products with those of its competitors in order to improve its products quality. Response No. of Respondents Percentage SA/A 40 80 NS 2 4 D/SD 8 16 TOTALS 50 100 Table Twelve: Primary Source It was established that 80% of the respondents agree that the company compares its products to improve its quality in order to gain competitive advantage over its competitors, while 4% are not sure and 16% disagree with other respondents. Question 13: The company uses different departmental innovations to improve its overall product quality Response No. of Respondents Percentage SA/A 32 64 NS 10 20 D/SD 8 16 TOTALS 50 100 Table Thirteen: Primary Source It was established that 64% of the respondents agree that there is sharing of departmental innovations to improve overall product quality while 16% disagree and 20% are not sure. 23 4.2.4 Inventory Management Technique Four: Question 14: There is inspection of products quality before they enter the store. Response No. of Respondents Percentage SA/A 42 84 NS 5 10 D/SD 3 6 TOTALS 50 100 Table Fourteen: Primary Source The information indicates that the products are inspected before they are accepted as it is indicated by 84% while 10% are not sure and 6% do disagree. Question 15: Stock taking often takes place Response No. of Respondents Percentage SA/A 41 82 NS 3 6 D/SD 6 12 TOTALS 50 100 Table Fifteen: Primary Source From the above, I was realized that there is frequent stock taking with the support of 82 from the respondents while 6% were not sure while 12% disagree of frequent stock taking. 24 Question 16: The company keeps stock records and there is verification of stock documents. Response No. of Respondents Percentage SA/A 39 78 NS 6 12 D/SD 5 10 TOTALS 50 100 Table Sixteen: Primary Source 78% of the respondents agree that there is verification of documents and maintenance of the stock records while 12% are not sure and 10% disagree hence, this indicates that there is proper verification of documents and maintenance of stock records within the Coca Cola plant. Question 17: Release of stock with supporting documents and their security. Response No. of Respondents Percentage SA/A 37 74 NS 5 10 D/SD 8 16 TOTALS 50 100 Table Seventeen: Primary Source It was established that 74% agree, 10% are not sure and 16% disagree. This implies that there is enough security of stock and products are released from the store with supporting documents. 25 4.2.5 Just in time s Technique Five: Question 18: Products are produced just in time with zero inventories. Response No. of Respondents Percentage SA/A 5 10 NS 0 0 D/SD 45 90 TOTALS 50 100 Table Eighteen: Primary Source It was realized that 90% strongly agree, 10% agree that indicated that the company keeps high levels of inventory and production is not done just in time. Question 19: Production with zero defects Response No. of Respondents Percentage SA/A 12 24 NS 3 6 D/SD 35 70 TOTALS 50 100 Table Nineteen: Primary Source The 70% of the respondents disagree, 6% are not sure while 24% agree. This shows that production is done some times with some defects for example breakdown of bottles. 26 4.2.6 Target Costing Technique Six: Question 20: The company always targets the price that the customer is willing to pay. Response No. of Respondents Percentage SA/A 20 40 NS 12 24 D/SD 18 36 TOTALS 50 100 Table Twenty: Primary Source From the above, 40% of the respondents agree, 24% are not sure and 36% disagree. This helps to realize that although customers are always complaining of the prices, they are always willing to pay. Question 21: Target prices help the company in determining target costs and profits. Response No. of Respondents Percentage SA/A 40 80 NS 3 6 D/SD 7 14 TOTALS 50 100 Table Twenty one: Primary Source From the above, 80% of the respondents agree, 6% are not sure and 14% disagree. These results show that the target prices help Coca Cola to determine target profits. 27 4.2.7 Total Quality Management (TQM) Technique Seven: Question 22: The standards of the quality are put in place. Response No. of Respondents Percentage SA/A 47 94 NS 3 6 D/SD 0 0 TOTALS 50 100 Table Twenty two: Primary Source From the above, 94% agree, while 6% are not sure, this implies that there is overall maintenance of quality at all levels within Coca Cola plant. SECTION B: PROFITABILITY Question 23: Unit prices are determined basing on unit costs incurred. Response No. of Respondents Percentage SA/A 35 70 NS 10 20 D/SD 5 10 TOTALS 50 100 Table Twenty Three: Primary Source From the above, 70% do agree, 20% are not sure and 10% disagree that unit prices are determined basing on unit costs. Therefore, this indicated that prices are determined basing on their unit costs. 28 Question 24: Pricing of the products depends on the prevailing demand and that of competitors. Response No. of Respondents Percentage SA/A 44 88 NS 3 6 D/SD 3 6 TOTALS 50 100 Table Twenty Four: Primary Source The respondents shown that the pricing of company products always depends on that of competitors and the prevailing demand of the product as it is indicated by 88%. This can be further witnessed that most sodas have the same prices irrespective of the company producing them, 6% disagree and they are not sure respectively. Question 25: Coca Cola is making profits. Response No. of Respondents Percentage SA/A 40 80 NS 8 16 D/SD 2 4 TOTALS 50 100 Table Twenty Five: Primary Source The 80% agreed that the company is making profits; this is shown by continuous expansion of the company market and the general overall growth while the 16% and 4% are not sure and disagree respectively of whether the company is making profits. 29 SECTION C RELATIONSHIP BETWEENs CONTROL TECHNIQUES AND PROFITABILITY. Question 26: The changes in the costs of production affect productivity. Response No. of Respondents Percentage SA/A 35 70 NS 5 10 D/SD 10 20 TOTALS 50 100 Table Twenty Six: Primary Source From the above, 70% do agree that changes in costs of production affect the profitability levels of the company while 10% and 20% are not sure and do disagree respectively. Question 27: Have the Cost Control Techniques improved profitability levels? Response No. of Respondents Percentage SA/A 42 84 NS 4 8 D/SD 4 8 TOTALS 50 100 Table Twenty Seven: Primary Source It was established that 84% do agree that use of cost control techniques while 4% respectively are not sure and do disagree 30 Question 28: Low levels of profitability are due to the weaknesses of the cost control techniques. Response No. of Respondents Percentage SA/A 30 60 NS 5 10 D/SD 15 30 TOTALS 50 100 Table Twenty Eight: Primary Source From the above, 60% do agree, 10% are not sure and 30% disagree. This implies that the weaknesses in the cost control techniques greatly affect the profitability levels. 31 CHAPTER FIVE CONCLUSIONS AND RECOMMENDATIONS 5.1 Introduction This chapter presents conclusions and recommendations that are based on findings of the study. It also covers any other areas of study. 5.2 Conclusions 5.2.1Cost Control Techniques A company should put in place an effective cost control technique depending on its nature, activities, resources and ability. With these techniques in place, desired results are expected to be achieved. The cost control techniques used should be applicable in all sections of the organization for example all departments and all members should be accountable in order to achieve a high and desired level of profitability. Having cost controlling techniques in place helps to protect the company’s assets, management of risk, and maintenance of proper accounting records, prevention and detection of fraud as well as enhancing accountability. Effective cost controls also promote compliance with the law and regulations and therefore lead to efficiency in operations. 32 5.2.3 Profitability Profitability of any business organization can be determined by use pf various profitability ratios and methods depending on the most appropriate method for a particular organization. These ratios and methods clearly indicate the return on capital employed or invested in the business. An organization should set a particular level of profitability it aims to achieve for a particular period. This will keep it focused on achieving that level of profitability hence fulfilling organizational goals. 5.2.4 Cost Controls techniques and Profitability Cost control techniques if effective and well designed enhance the level of profitability in the firm. Cost controls assist in detection and prevention of fraud and errors. This therefore mitigates fraudulent practices of managers leading to an improved level of profitability of the organization. Techniques like budgets help the organization to plan in advance the costs and level of profitability expected to be earned. Effective cost control techniques like budgets, benchmarking, target costing, inventory management, standard costing, downsizing, and use of tenders among others create a favorable environment for an organization to maximize its business advantage and make more profit thus enhancing the return on their investor’s funds. It can therefore be concluded that cost control techniques and profitability have a direct relationship. If controls are in place, a better level of profitability is achieved and where there are not costs controls or where controls are ineffective, a low level of profitability will always be experienced. 33 5.3 Recommendations To improve on cost controls, manufacturing firms should focus their effort on the following; The control environment, risk assessment, control activities, information, communication and monitoring. Segregation of duties, authorization of organizational structure internal and external audits, physical restrictions, and documents should be put in place and emphasized to enhance efficiency and effectiveness. A policy should be put in place for heavy punishment for employees who manipulate the cost control techniques in place. Firms should always ensure that they achieve profits with in the requirements set for example in the budgets. This can be done by computing various profitability ratios to find out whether they are operating efficiently so as to identify the gaps and set ways to close them. The organization’s level of profitability should always be matched with the efficiency of cost control techniques and the causes of deviations or gaps determined. To compute the level of profitability, analytical procedures should be utilized that is, those based on two or more fiscal periods. 34 Areas for further research The relationship between internal controls and organizational performance. The effect of Auditing in the accounting Profession. The relationship between record keeping and financial reporting 35 REFERENCES Arora M. N (1995), Cost accounting principles and practice, 4th edition, Vikas publishing house. Batty (2000), Cost and management accounting for students, 3rd edition, Institute of cost and management accounting. Dwividi (2002), Managerial Economics, New Delhi, 6th edition, Vikas Publishing House. Frank Woods and Alan Sangster (1999), Business Accounting two, 8th edition, Printice Hall. Harper. W.M (2007), Cost and Management Accounting, London, Low priced edition, Macdonald and Evans publisher. Horngren. T. Charles (2002), cost accounting A Managerial emphasis, USA, 9th edition, Printice Hall International. Lucey. T. (1996), Costing, London, 5th edition, ELST publication Lipsey. G. Richard (2006), Introduction to Positive Economics, London, 6th edition. Lossel (2000), Auditing, 7th edition, Letts educational London. Morse. J. Wayne (2003), Cost Accounting, Processing, Evaluating, Classifying cost data, 2nd edition. Marshall (1998), Principles of Economics, London, 8th edition, Macmillan. Owler. L. W and Brown J. W. (2004), Wheldon’s Cost Accounting, London, 6th edition . Pitman publisher Pizzey Allan (1999), Principles of cost accountancy a managerial perspective, India, 5th edition, Macmillan. Pandey. I. M (2005), Financial Management, New Delhi, 7th edition, Dow Jones Jrwin Chicopee. Stoner. A. F James etal (2000) Management, India, 6th edition, Prentice Hall. Saleemi. N. A (2001), Financial Accounting, Nairobi, 2nd edition, Salami publications. Van Horne (2002), Fundamentals of Financial Management, London, 7th edition, Prentice Hall. 36 APPENDIX MAKERERE UNIVERSITY QUESTIONNAIRES Dear respondent, This questionnaire is intended to facilitate the study on cost control techniques and profitability in manufacturing firm. (Coca – Cola Uganda). The research is mainly for academic purposes and will not be used else where other than for the purpose of the award of a degree of bachelor For the purpose of being precise and concise some responses are going to be answered as follows; Strongly Agree (SA) Agree (A) Not Sure (NS)Disagree (D) Strongly Disagree (SD) and a few will require filling in. The accurate of the report will depend greatly on your response. Thank you in advance. Name (Optional)…………………………………………………….. Department ………………………………………………………… Sex: Male Female Level of education: Post graduate Degree Diploma Certificate Others (Specify)……………………………….. Age: 18-20 20-30 30-40 40-50 50+ Married Others (Specify)……………………… Marital Status: Single 37 SECTION A: COST CONTROL TECHNIQUES BUDGETING 1. QUESTIONS The organization prepares budgets 2. Your company spends according to the budget 3. Does your company compare to previous budgets while preparing budgets Are all departments involved in budget preparations 4. 5. 6. SA A NS D SD SA A NS D SD SA A NS D SD Does your company often experience deviation in the budgets Are there measures put in place to control budget deviation STANDARD COSTING 1. 2. 3. 4. 5. 6. QUESTIONS Coca- cola has pre-determined costs that are to be incurred There is a committee or a person that sets the standard costs Does your company compare the predetermined costs with actual costs that are incurred The company has the basis of pre-determining the costs The company takes collective action whenever there are deviation in the costs Coca cola always revises the standards whenever they are no longer effective BENCHMARKING 1. 2. 3. QUESTIONS Coca cola compares its product quality with that of other companies to improve its products The companies copies innovations of different departments to improve the quality of its products There is overall improvements of the company products through benchmarking 38 INVENTORY MANAGEMENT 2. QUESTIONS SA A There is inspection of product quality before they enter the store Stock taking often takes place 3. The company keeps stock records 4. There is verification of documents before stock is released from the store There is security of stock while in the store 1. 5. NS D SD JUST IN TIME 1. QUESTIONS Products are produced just in time 2. There is zero inventory in your company 3. There are zero defects during production 4. Production is done in batches SA A NS D SD SA A NS D SD SA A NS D SD TARGET COSTING 1. 2. 3. QUESTIONS The company always targets the price that the customer is willing to pay The target price always help the company to determine the target profits The target profits usually help in determining the target costs of the products TOTAL QUALITY MANAGEMENT 1. QUESTIONS There are standards of quality put in place 2. Quality management is done at all levels of production 3. The quality of inputs determines the quality of the output 39 SECTION B: PROFITABILITY 1. 2. 3. 4. 5. QUESTIONS Cost accounts are maintained SA A NS D SD Unit prices are predetermined basing on the cost incurred The pricing of the product depends on prevailing demand Pricing of the product sometimes depends on prices of the competitors Your company is making profits SECTION C: RELATIONSHIP BETWEEN CONTROL TECHNIQUES AND PROFITABILITY 1. QUESTIONS Changes in cost of production affects profits 2. Has control techniques improved profitability 3. Low levels of profits are due to the weaknesses of cost control techniques Profits can be determined basing on the costs 4. THANK YOU FOR YOUR COOPERATION 40 SA A NS D SD 1