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APPENDIX 2 Tourism Action Plan 2009/10 Service Objective No 23 Improve the coordination of Tourism Development Work Area Action to be taken Tourist Information points Maintain the tourist information points throughout the District. There are currently 46 in the District. Info boards and leaflets Complete family of new accessible info boards and leaflets. Business Support Business Support Business Support Lead Officers : Helen Cutting & Ches Riches Expected Outcome 3 distributions of leaflets per year Distribution of new racks where required Needham Lake board installed. Stradbroke installed and accompanying leaflets produced where appropriate Level of quality maintained. 1.Raise awareness of the economic value of tourism in the District & maintain the high level of inspected, quality accommodation. Encourage attractions to join quality assured scheme 2.Act as consultee on all tourism related planning applications. Contact applicants when permission is granted to offer tourism/marketing/sustainability advice 3. Respond to enquiries from tourism related businesses and from members of the public. Quality of product offer improved Resource Implications Estimated cost: £500 Potential Income from attractions and tourism businesses £660 £1,000 boards £1,000 leaflet in partnership with Town and Parish Councils Action by March 2010 March 2010 Ongoing Estimated cost: nil Potential Partner: Babergh District Council. Economic value improved All applications monitored, database of new Estimated cost: nil accommodation/business es maintained. All enqs. dealt with quickly and efficiently. Encourage greater number of businesses to participate in South & Heart of Estimated cost: nil Suffolk Marketing campaign. Ongoing Ongoing Service Objective No 23 Lead Officers : Helen Cutting & Ches Riches Improve the coordination of Tourism Development Work Area Action to be taken Expected Outcome Resource Implications Action by 1.Continue to maintain and monitor tourism related web sites where Mid Suffolk tourism businesses and attractions have a presence. As far as is practicable, all information being disseminated to the public is as up to date as possible. 2.Maintain interactive web site and capture profiling info for targeting marketing campaigns and newsletters Improve targeting and increase visitor spend. Business to Business and B to Consumer e newletters quarterly. Monthly prize draw for sign ups Website Development Increased hits to web site allows opportunity to possibly raise revenue from advertising Improved product for customers Possible income from advertising Walking Festival 2009 Launch, market, co-ordinate festival 20,000 programmes distributed.Successful festival. Feedback collated £3,500 income March 2010 advertising/sponsorship. £4,000 joint fund MS and BDC Website Maintenance Estimated costs: nil. officers maintain as part of their normal working practice. Ongoing Ongoing Licenses, hosting costs included in 08/09 costs March 2010 Service Objective No 24 Work Area South & Heart of Suffolk Joint Marketing Campaign 2009/10 Lead Officers : Helen Cutting & Ches Riches Improve Tourism Marketing Action to be taken Continue to market the areas of Mid Suffolk and Babergh District Councils jointly. Investigate extending partnership to include Bury St Eds and Forest Heath Expected Outcome 30,000 South and Heart of Suffolk Where to stay guides produced and distributed. 40,000 South and Heart of Suffolk What to See and Do guides produced and distributed. Web site Advertising PR Distribution Resource Implications Estimated costs: £31,000. Contribution from Mid Suffolk £9,000. Contribution from Babergh £9,000. Advertising income received. Est.£14,000 Partners include tourism businesses. Action by March 2010 March 2010 Research EET, & General Partnerships Continue to evaluate effectiveness of campaigns and conversion research Work with external partners on promotional campaigns and opportunistic activity. Potential campaigns: Lets Go Suffolk Tourism Partnership Participate in joint marketing activities to raise the awareness of Suffolk. Training Participate in training and Good response to campaigns and continued 4% increase in visitor spend Successful awareness campaigns delivered Nationally and Regionally Mid Suffolk will be identified within national & regional campaigns and will benefit economically from the increase in visitors to the area. Tourism businesses will Volume and Value Research £750. to be paid for from existing budget. Estimated Costs: to be determined project by project. Potential partners: Suffolk Tourism Partnership, East of England Tourism, other Suffolk Local Authorities. Cost met from budget Estimated Costs: Mid Suffolk’s contribution to partnership is £8,000. (under review) Added buy in opportunities Costs will be met Ongoing to March 2010 Ongoing to March 2010 Ongoing to March 2010 Service Objective No 24 Lead Officers : Helen Cutting & Ches Riches Improve Tourism Marketing Work Area Action to be taken networking opportunities TIC Internal Training Conferences and Seminars Tourism Budget MS Partnerships, advertising, sponsorship Total Budget Collection of data and statistics from visitor enquiries, advertising, projects Oracle and Procurement Training to be completed Tourism management Institutefestival and event marketing Expected Outcome benefit from tailored training, etc. Resource Implications from the above project. Action by Ongoing to March 2010 Ability to target profiled market and evaluate campaigns Within TIC budget Good management of budget Ideas for event marketing OfficerTime and within budget Ongoing £16,500.00 £29,000.00 £45,500.00