Download Work with your group to create an exciting

Colonial Poster
Instructions & Rubric
Work with your group to create an exciting, informative poster and a sales presentation to
encourage others in the class to settle in your colony. Follow the steps below.
____ Step 1: Review the roles. After your roles have been assigned, read the information
below. Make sure everyone knows her or his responsibilities.
Advertising Director: You will lead the group during Step 2 to make
sure that everyone understands key historical information about your
colony.
Copywriter: You will lead the group during Step 3 to write a slogan and
short paragraphs for the brochure, describing your colony’s best features.
Graphic Artist: You will lead the group during Step 4 to create the
layout of the Poster and to sketch visuals that show key features of your
colony.
Salesperson: You will lead the group during Step 5 to create a
memorable sales presentation to convince others to settle in your colony.
____ Step 2: Learn about your colony. Read the information about your colony in History
Alive! The United States Through Industrialism. Be certain to read the chart of
information included for your colony. When you finish reading, the Advertising
Director should make sure that everyone in the group completes the spoke
diagram for your colony on his or her Reading Notes.
____ Step 3: Write a slogan that summarizes your colony’s most outstanding feature. For
example, for New Jersey, you might write, “New Jersey: Land of Great Variety.”
After you have brainstormed some ideas, have the Copywriter write your slogan
below.
Slogan:________________________________________________________________
______________________________________________________________________
This slogan will be used on your poster and during your team’s sales pitch. Your poster
should also include at least four short paragraphs that describe the best features in four of these
areas: People and Reasons for Settlement, Climate and Geography, Economy and
Occupations, Religion, and Government. Make sure that the information is easy to understand
and makes the colony sound like an appealing place to live. You may choose to avoid
mentioning undesirable conditions. After you have brainstormed some ideas, help the
Copywriter write the short paragraphs on a separate sheet of paper.
____ Step 4: Sketch the layout and visuals for the poster. Your poster should be visually
appealing, informative, and creative. It must contain at least four visuals that
reinforce the ideas in your slogan and short paragraphs. After you have
brainstormed some ideas, have the Graphic Artist quickly sketch the layout of
the poster and the four visuals in the space below.
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Colonial Poster
Instructions & Rubric
____ Step 5: Brainstorm ideas for a sales presentation. The Salesperson from your group will
have three minutes to present your poster to the class. Make the presentation
educational and entertaining. The presentation must include one entertaining sales
gimmick, such as distributing coupons or flyers that promote one of your colony’s
best features. On another piece of paper have the Salesperson outline the main
ideas and the sales gimmick to include in the presentation.
____ Step 6: Create the final poster and the sales gimmick. Work together to create
 a poster that is visually appealing and creative.
 a poster that is easy to read from a distance
 a sales gimmick that can be distributed to the entire class.
____ Step 7: Rehearse the presentation. The observing team members should make sure that
the presentation is easy to follow, interesting to watch, and lasts no more than
three minutes.
Grading Rubric for Poster & Sales Presentation
Adequate
Good Job
Great Work!
7
12
15
 People & Reasons for Settlement
5
7
10
 Climate & Geography
5
7
10
 Economy & Occupations
5
7
10
 Religion & Government
5
7
10
Visuals—reinforces slogan & paragraphs
7
12
15
Sales Gimmick—Entertaining & relates
7
12
15
Presentation—Smooth, easy to follow,
7
12
15
48
72
100
Slogan—Catchy & memorable
Best Features Paragraphs
interesting to watch, & no more than 3 minutes
Total Points:
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