Download Content Marketing and the Transformation of Life Science Marketing Brochure

Brochure
More information from http://www.researchandmarkets.com/reports/2882605/
Content Marketing and the Transformation of Life Science Marketing
Description:
Life science marketers cannot stop talking about content marketing. What exactly is it - the new advertising?
For suppliers who want to develop a content marketing strategy that connects with customers, Content
Marketing and the Transformation of Life Science Marketing, provides in-depth examination of life scientists'
preferences for online content.
In an era where customers are rapidly taking the lead in the sales process, often completing 60% or more of
the sales process before contacting a sales rep, what can life science suppliers do to influence the decision
of which vendor to select?
Life science suppliers have been creating great content for decades - websites, manuals, protocols, product
selection guides, seminars, webinars, videos, to name but a few. How is content creation and deployment
different today?
Content marketing has been defined as a technique comprised of creating and distributing relevant and
valuable content to attract, acquire, and engage a clearly defined and understood target audience.
It is more than the four P's of marketing - price, product, promotion, and place. Marketers are challenged as
never before to connect with scientists, capturing them intellectually while resonating with them
emotionally.
Content marketing ideally leverages the benefits of marketing automation with various digital media
channels to establish and reinforce customer relationships.
For suppliers who want to use content marketing to establish and strengthen their relationships with
customers, Content Marketing and the Transformation of Life Science Marketing provides data-driven best
practices to help optimize content marketing practices in such a way that strengthens relationships, inspires
loyalty and calls a scientist to action.
This report has gone directly to life scientists to:
- Identify the types of online content that are most valued and relevant to their research
- Uncover the information that they are willing share for personalization of content
- Pinpoint the information that they are willing to share to get a steep product discount
- Discover the types of online content most valued during each phase of the buying process
- Recognize the life science suppliers most often tapped as sources of online content
- Describe the strengths and weakness associated with online content available from life science suppliers
Contents:
Section 1: Analysis and Interpretation of Survey Results
Executive Summary
Internet Usage
Devices Used When Reading/Viewing Research-Related Online Content
Device Utilization When Accessing Online Information About Research-Related Products and Services
Average Hours Spent per Week Reading/Viewing Online Content that is Research-Related
Hours Spent per Week Online Focused on Research-Related Products and Services
Use of Online Content
Reliance on Online Content to Support Research
Preferred Online Sources of Information When Learning About Products and Services
Types of Online Content Accessed When Learning About Products and Services
Role of Social Media in Learning About Products and Services
Customer Sentiments Regarding Online Content
Types of Online Content that Scientists Share With Their Colleagues
How Scientists Share Online Content with Their Colleagues
Likelihood to Read Online Content that Has Been Shared
Online Content from Life Science Vendors
Credibility of Various Types of Online Content
Ease with Which Content is Found on Vendor Websites to Support Research
Ease with Which Content is Found on Vendor Websites to Support the Purchase of Products and Services
Value Associated with Personalized Vendor-Specific Content to Help FIND Products
Value Associated with Personalized Vendor-Specific Content to Help DECIDE Which Products to Use
Value Associated with Personalized Vendor-Specific Content to Help BUY Products
Value Associated with Personalized Vendor-Specific Content to Help USE Products
Sources of Online Information that Influence Vendor Selection
Value and Relevancy of Vendor-Generated Content
Types of Vendor-Generated Content Used to Learn About Products and Services
Value Associated with Vendor-Generated Online Content
Relevancy Associated with Vendor-Generated Online Content
Top Twenty Vendors by Percentage of Respondents Who Access Vendors for Online Content
Privacy, Personalization and Reward
Expectations Regarding the Accessibility of Online Content
Items Considered to be MOST Private by Life Scientists
Willingness to Share Information Based on Context
Confidence That Privacy Will Be Respected and Protected
Top Twenty Vendors Most Trusted to Respect Customer Privacy
Section 2: Methodology and Demographics
Methodology
Demographics
Questionnaire
Section 3: Appendices
Ordering:
Order Online - http://www.researchandmarkets.com/reports/2882605/
Order by Fax - using the form below
Order by Post - print the order form below and send to
Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.
Page 1 of 2
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-1907 (from
USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit
http://www.researchandmarkets.com/contact/
Order Information
Please verify that the product information is correct and select the format(s) you require.
Product Name:
Content Marketing and the Transformation of Life Science Marketing
Web Address:
http://www.researchandmarkets.com/reports/2882605/
Office Code:
SCHL3FA7
Product Formats
Please select the product formats and quantity you require:
Quantity
Electronic and
Hard Copy (PDF)
- Enterprisewide:
USD 6500 + USD 58 Shipping/Handling
Electronic and
Hard Copy (PDF)
- Single User:
USD 5200 + USD 58 Shipping/Handling
Hard Copy:
USD 3200 + USD 58 Shipping/Handling
* Shipping/Handling is only charged once per order.
Contact Information
Please enter all the information below in BLOCK CAPITALS
Title:
First Name:
Mr
Mrs
Dr
Miss
Last Name:
Email Address: *
Job Title:
Organisation:
Address:
City:
Postal / Zip Code:
Country:
Phone Number:
Fax Number:
* Please refrain from using free email accounts when ordering (e.g. Yahoo, Hotmail, AOL)
Ms
Prof
Page 1 of 2
Payment Information
Please indicate the payment method you would like to use by selecting the appropriate box.
Pay by credit card:
You will receive an email with a link to a secure webpage to enter your
credit card details.
Pay by check:
Please post the check, accompanied by this form, to:
Research and Markets,
Guinness Center,
Taylors Lane,
Dublin 8,
Ireland.
Pay by wire transfer:
Please transfer funds to:
Account number
833 130 83
Sort code
98-53-30
Swift code
ULSBIE2D
IBAN number
IE78ULSB98533083313083
Bank Address
Ulster Bank,
27-35 Main Street,
Blackrock,
Co. Dublin,
Ireland.
If you have a Marketing Code please enter it below:
Marketing Code:
Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at
http://www.researchandmarkets.com/info/terms.asp
Please fax this form to:
(646) 607-1907 or (646) 964-6609 - From USA
+353-1-481-1716 or +353-1-653-1571 - From Rest of World