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Download Reporting on Broadvision data: what are the advantages and how is it done?
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Reporting on Broadvision data: what are the advantages and how it is done? Christine LE BRAS e-Intelligence Program Manager SAS FRANCE Copyright © 2001 , SAS Institute Inc. All rights reserved. Context Q Q Q Q Q Bank Understand their visitors behavior on their financial information Website Website Q Extranet Q No financial transactions Q Only professionals can access the Website Q Need to have a login and a password. The Web server created Netscape logs The contents engine Broadvision created its own logs Copyright © 2001 , SAS Institute Inc. All rights reserved. From data to information Q Want to understand how people behave on the Website Q The pages the most seen Q The articles the most read Q The clickstreams Q Who read which articles Q … Copyright © 2001 , SAS Institute Inc. All rights reserved. Netscape logs Copyright © 2001 , SAS Institute Inc. All rights reserved. Copyright © 2001 , SAS Institute Inc. All rights reserved. Broadvision logs Q Need to read Broadvision logs Copyright © 2001 , SAS Institute Inc. All rights reserved. Formatted Broadvision logs (1st part) Copyright © 2001 , SAS Institute Inc. All rights reserved. Formatted Broadvision logs (2nd part) Copyright © 2001 , SAS Institute Inc. All rights reserved. Information provided by Broadvision logs Q Structure of Broadvision logs : Q Time : Y/M/W/D/H Q Identification • Country, Language, Community, Job function Q Geography • Country, Language Copyright © 2001 , SAS Institute Inc. All rights reserved. Information provided by Broadvision logs Q Function • Community, job function Q Article • Title Q Customer • Customer_name Q Page • Name of the page Copyright © 2001 , SAS Institute Inc. All rights reserved. Copyright © 2001 , SAS Institute Inc. All rights reserved. Conclusion Q Results With this application they can answer their marketing questions • Use of interactive reports • Use of queries • Use of Web Mining analysis Q Copyright © 2001 , SAS Institute Inc. All rights reserved. Copyright © 2001 , SAS Institute Inc. All rights reserved.
