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Real Time Capabilities & IN supporting new Services and charging Schemes Sigurd J. Schilling Country Mgr. Switzerland Senior Consultant Logan Orviss International © Logan Orviss International - Doc. Ref.: IIR Budapest – Date: Sep.30. 2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Logan-Orviss International - Company Profile • Specialists in Business & Operations Support Systems (BOSS) for all types of Telecom Operators globally • Founded in 1995 in Sophia Antipolis, France • Subsidiaries in Benelux, France, Germany/Switzerland, UK, Scandinavia, Israel, USA. • Global, “virtual” telecom consulting company – 150 consultants spread throughout Europe and US – Mix of employees and “long-term” contractors • Strong telecom and IT background – “Operator” experience – Consultants have multiple competencies - business analysis, solution architecture, advice & realisation. © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Logan-Orviss International at glance We have delivered over 150 consultancy projects in more than 30 countries LOI Americas LOI Scandinavia LOI France LOI UK LOI Israel LOI Germany Customer © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Relevant convergent charging experience O2 Ireland Business Case Orange Scandinavia: New BSS Architecture H3G UK: Complete Architecture E-plus: Pre-pay interfaces Swisscom Mobile BSS Architecture H3G Italia: Complete Architecture Cegetel: 2.5/3G BSS Architecture Vodafone-Omnitel: Pre-pay interfaces Cellcom (Israel): Pre-pay solutions © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Agenda • • • • Problem statement Business/Technology Drivers and Constraints The different IN “schools” Charging for Content © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Problem Statement © Logan Orviss International - Doc. Ref.: IIR Budapest – Date: Sep.30. 2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Realtime Capabilities • • • • • • • Is the end-customer asking for it? Another temporary “fad”? A technology supplier push? How real is it today? A clash of cultures? Which path to take? Scope: – All services? – All subscribers (pre-paid + post-paid; residential, SME, enterprises, etc)? © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Business & Technology Drivers and Constraints - value based pricing - realtime - convergence: end-user perspective - openness © Logan Orviss International - Doc. Ref.: IIR Budapest – Date: Sep.30. 2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted New Services perspectives e. g. Service Gateways controled approach to Enterprise and Consumer segments • • • • • Secure access &managed services Content servcies Real-time services Security & policy Mgmnt. Fast provisioning and service set-up & depoyment • Multiple charging schemes across networks,domains and applications © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted New Services e.g. • SIP VPN - Prepaid sessions on IN service cards - Call screening and forwarding - Self provisioning - „Busy/No answer“ notifying mail © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted New Services • WiFi Prepaid - Integration of WiFi and IN platforms - Prepaid WiFi usage on IN Service cards © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Drivers & Constraints Convergence Value based pricing Realtime Openness Target: Convergence – Customer Central Convergence ultimately promises to place the customer at the centre of multiple usage patterns Community Pro/Person Family Payment method Service Prepaid, Postpaid, 3rd party, other (Mwallet, bank account, mileage…) Voice, Data Multiple service sessions Customer Access Network GSM, GPRS, UMTS, WLAN (WI-FI) HPLMN, VPLMN © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Device Mobile phone, on-board computer, Laptop, PDA, MP3 player, Gameboy… Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Drivers & Constraints Value based pricing Realtime Convergence Openness Perceived value vs cost of transport Operators must find the right balance between pricing sophistication and implementation constraints in a given competitive market The Media Co. The Telco Charge for Value Cover Costs e.g. - You can charge more for the latest track by Britney Spears rather than one that is 6 months old e.g. - Data traffic across the RAN and GPRS can be charged by the byte - You can charge more to watch a replay of a goal in the first 30 mins after it was scored - Storage can be charged by the byte Pros: Cons: - Increased profits - Matches with perceived value - Higher risk of not covering costs - More complex charging model © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Pros: Cons: - Revenue based on costs, low risk - Simple charging model - Lower profits (becomes a commodity) - Customer does not understand value Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Drivers & Constraints Value based pricing Realtime Convergence Openness Charging unit Modelling the pricing of a service/transaction • The relevant charging unit depends on service type – Kbytes or #pages for portal browsing, Seconds for audio streaming and VoIP, Event for file download, Sent/Received messages for email… • The value of the delivered content – Video clip of a recent football goal has higher value than an older one • The context of the delivery – QoS, location, network type, roaming, device used, time of day… • The marketing policy (segmentation and discounts) – Discount based on usage, cross channel discounts… – Segmented policy, groups and communities © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Drivers & Constraints Value based pricing Realtime Convergence Openness Modelling the pricing of a service/transaction Controled by content providers Content value Unit Network information Customer knowledge Controled by the operator To stay in control and to optimise their revenue streams, operators have interest to leverage (and charge for) their assets: • Network based information Not only ‘dumb pipe’ traffic, but also unique capabilities such as protocol used, end-to-end security, multidevice/multinetwork session handling, location, QoS, device type knowledge… • Customer knowledge The ability to leverage the knowledge of individual behaviours across multiple services can create differentiation and increase loyalty © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Drivers & Constraints Value based pricing Realtime Convergence Openness Architecture implications From an architectural point of view, value based charging requires • Flexible rating engine(s), able to : – Handle the wide range of potential charging units and parameters – Provide advanced rating features, such as cross products promotions, usage based discounts, high segmentation,… – Be flexible enough to allow on-the-fly subscriptions and rapid configuration changes • Smart network mediation(s), able to – Interface with multiple networks of different types – Manage usage consolidation and correlation so as to expose the relevant (from the end-user viewpoint) charging unit to rating – Monitor more than simply the number of Kbytes © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Drivers & Constraints Value based pricing Realtime Convergence Openness The need for realtime interactions Services preferences Foot-on-line: -alerts -video -m-commerce Weather forecasts: - browsing - events Pre and PostPaid users need • • • • Real-time Real-time Real-time Real-time charging access control usage monitoring end-user dialog Subscription John Smith - m-wallet Arsenal T-Shirt 30 euros Terminals: - laptop buy Payment: - PrePaid - gprs phone connect goal videoclip download=5c Voice call disconnect 20c/min connect disconnect Home Page Weather forecast 1c/kbyte 2c/kbyte or event see goal immediately ! now ! change tariff inform customer check money on PP account ask user permission (Potentially) stop kbytes charging begin download or streaming based on handset type alert ! call a friend Start immediately simultaneous charging on same balance download OK! warning ! only 4 euros left on PrePaid account Insert immediately Wap page notif. 15 min promotion! Half price on Arsenal T-shirts buy one right now debit my PrePaid now PrePaid balance=0! resume kbytes charging © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004inform customer Proprietary & Confidential stop Information Logan Orviss International theof session immediately - ‹#› - Arsenal 1 – Spurs 0 e-mail: [email protected] - http://www.logan-orviss.com No Reproduction Or Disclosure To Other Parties Permitted Drivers & Constraints Value based pricing Realtime Convergence Openness What is ‘realtime’ Operators must find the right balance between the advantages and hurdles of realtime “delayed” “near real-time” e.g. -calls and sessions are simply switched; no control is carried out e.g. -calls and sessions are allowed to proceed; limited control is possible - usage records are “pulled” on a regular basis (e.g. a few hours) and processed through traditional mediation, rating and invoicing processes and systems -usage records are “pushed” and processed as quickly as protocols and systems would allow Pros: Cons: - Low cost - Handles large volumes - User experience is simplified (no/limited delays and dialogue) - Higher credit risk - Not a competitive differentiator Pros:- Satisfactory levels of credit risk - Return on Investment - Technically proven Cons:- Complex integration - dependent on equipment capabilities © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com “real-time” e.g. - all calls and sessions are controlled through “signalling” messages -actions (advice of charge, recharge, barring, etc) can occur during the call/session Pros: Cons: - Maximum risk control for operator - Customer can choose interaction and method of payment - Costly - Technically complex for new services Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Conceptual Wireless Prepaid Architecture 2G Cellular Network GPRS/ UMTS/ Internet MSC SMSC Usage records: Mediation Usage records: CDR, EDR, ... GGSN/ WAP-GW Service AAA, Control Platform IN-Prepaid ServiceControl Platform Rating Postpay & Prepaid Balance/Credit Management Post-/Prepaid Advice of Charge Management © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Key Architecture Factors • • • • • Modular, distributed, scalable, reliable (5x9’s) GUI interface & Configuration tools Decrease Usage volume Realtime or Near Realtime The business model chosen – Partial or full pre-postpaid convergence? – Is advice of charge needed? • Rate plans – centrally vs. duplicated & distributed • Rating separated from Billing, interacts with IN • Where to locate Balance Management? © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted IN Concepts The different IN Concepts © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Solutions and Industry Trends – ‘The Four Schools’ We can identify four different “schools” which all attempt to provide a (often partial) solution to the mediation and charging challenges: – “IN/Core Network approach” (wireless specific) • Led by Core (Circuit and Packet) Network professionals – “IT/Billing approach” • Led by Information Systems professionals – “IP approach” • Led by Services Network professionals – “Content Providers approach” • Led by Content and Commerce professionals © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The target areas Account Mngt Function Billing/Invoicing Partner Function Settlement Account Balance Rating Management Function Function Partner Charging Charging function Call/Session Control function Mediation « MSC » SGSN/GGSN IP/Application IP/Application server(s) server © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The IT perspective • “IT approach” – Led by Information Systems professionals – A single local “balance” • “Content service approach” – Led by Content and Commerce professionals © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The IT perspective Account Mngt Function Billing/Invoicing Partner Function Settlement Account Balance Rating Management Function Function Partner Charging Charging function Call/Session Control function Mediation « MSC » SGSN/GGSN IP/Application IP/Application server(s) server © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The IN/IP perspective • “Core Network approach” – Led by Core (Circuit and Packet) Network professionals – “Real-time” slant • “IP approach” – Led by Services Network professionals – “Near real-time” slant © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The IN/IP perspective Account Mngt Function Billing/Invoicing Partner Function Settlement Bo Account Balance Rating Management Function Function Partner Rc Re Parlay Charging Charging function Call/Session Control function Mediation CAP « MSC » CAP SGSN/GGSN Ro IP/Application IP/Application server(s) server © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Network Topology Content Providers IT/Billing Vendors CRM Customer Care and self care Billing and invoicing platform M-commerce platform M-payment gateway Wholesale CollectionGW / Collection Mediation GW Rating Engine RT Rating Engine Account Account& Balance management management User Session Content delivery platform Top up AAA AAA HLR/ HSS MSC L2/3/4 Router IN Prepaid Parlay GW SCP GGSN SGSN SMS-C S-CSCF IP Node/ IPNode/ Service Node M-wallet Advice of Charge Mobile Portal Wap GW Non Intrusive Probe Intrusive Probe Messaging L7 switch MMS-C Charging GW SIM / IC IN/Core Vendors © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com IP Vendors Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Solutions and Industry Trends – ‘The Four Schools’ Content Providers Billing Vendors MaxBill COMPTEL Core/IN Vendors © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com IP Vendors Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Charging for Content Services – IN / Core based solutions – IT / Billing solutions – IP solutions – Content Providers solutions © Logan Orviss International - Doc. Ref.: IIR Budapest – Date: Sep.30. 2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN / Core Network IT / Billing IP Content Providers Traditional 2G Core Network approach Support systems Recharging Customer care Self care Provisioning Marketing Billing • provisioning usage reports CDRs SMS-C Events (near RT or bulk) Prepaid balance Prepaid service HLR MAP OR Network control gsmSCF SSF SCF Service Node SCP OR HotBilling Mediation CS-1 Camel ph1 MSC gsmSSF ISDN/ISUP CDRs © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN/Core Network IT IP Content Providers IN Evolution to 2.5G 1. Extension of IN model to Core data network (Camel 3 or other) 2. Enhancement of PrePaid service to support PostPaid customers 3. Openness of account data (Parlay, XML…) Support systems External gateway (OSA/Parlay, XML…) 4. Later: openess of internal functionality 3 SMS-C Prepaid Pre/Postpaid balance account 2 4 Pre/PostPaid PrePaid service service HLR Network control gsmSCF Propriet. SCP Option2: proprietary (Radius extensions, SNMP,…) MSC gsmSSF Option1: CAP3 1 SGSN AAA GGSN gprsSSF © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Wireless services Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN/Core Network IT IP Content Providers Evolution to All-IP UMTS R5 Support systems External gateway (Parlay, XML…) SMS-C Prepaid Pre/Postpaid balance account Pre/PostPaid PrePaid service service HSS Network control SIP CC. SCP gsmSCF CAP/IP MSC Option1: CAP to IM-SSF gsmSSF SIP IM-SSF Option2: SIP Call Control SIP SGSN gprsSSF GGSN S-CSCF © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Wireless services Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN/Core Network IT IP Content Providers • Strong middleware capabilities – – – – – – – • OSA/Parlay – IN Openness Security and network integrity Realtime Prepaid & Postpaid Wireless & Wireline 3GPP Standard SLA management Clearly separates charging from application Billing features – Charging: charge, credit, reserve in raw units or cash amounts, split charging (Parlay 4.0 / 3GPP Rel5) – – – – – • Accounting: balance enquiry, notifications, transactions history Avoids proprietary API’s Can enable 3rd parties to bill Limited Billing vendors support Likely to be limited to internal use or for MVNOs at first Performance issues – Unlikely to be used for high performance services (voice Prepaid…) © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN/Core Network IT IP Content Providers IN/Core Network vendors Strengths & Weaknesses PROS • Specialists of realtime – – • call flows, AAA, state models, interfaces… performance, reliability, provisioning,… Specialists of network interfaces – – Seamless management of core network transitions (UMTS/GPRS), roaming and evolutions over time (SS7/AllIP) Realtime management of contextual information – Security : AAA, Fraud control,… • • QoS, location, MSISDN/IMSI/IP-Addresses correlation, connections/disconnections, … Some have started to move towards higher functionality – – – Rating engine close to Postpaid complexity Handling of Postpaid users with advanced cost control and lifecycle Internal modularity CONS • Still highly integrated systems – – • Higher costs and deployment delays due to HW and SW coupling Difficult integration of external modules due to centralized data management and middleware Requires additional capabilities for content charging – Core Network information (through Camel or other way) can not discriminate usage below pdp-context granularity © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Charging for Content Services – IN / Core based solutions – IT / Billing Solutions & Trends – IP solutions – Content Providers solutions © Logan Orviss International - Doc. Ref.: IIR Budapest – Date: Sep.30. 2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN / Core Network IT / Billing IP Content Providers IT / Billing Solutions & Trends 1. Enable (near)realtime & convergent Rating and Customer Admin 2. Interface with SCP type of mediation for information collection and interactive dialog & control. Traditional mediation is still active for batch, push, events… 3. Develop modules for 3rd party handling, m-commerce and service presentation (self provisioning/self care) Content/Service Billing system providers Service provisioning Settlements Customer account Pre/Postpaid account Banks/credit card institutions M-commerce /epayment Rating Self provisioning, self care & payment Realtime Rating End-users Mediation Mediation ‘SCP’ Cellular/ ISP network Service platform © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN / Core Network IT / Billing IP Content Providers • IT/Billing Approach – Pros & Cons PROS Close to the needs of end-users and content providers – Usually, functionally rich in terms of rating, cross channel discounts – Open interfaces to 3rd parties • for settlement, registration etc - (Java, EAI, …) • Deployment flexibility – Short delivery cycle – Modular design, allowing for smooth migration to end-to-end capabilities • Cost of deployment and maintenance • CONS Limited or no experience in realtime areas => Pre/Postpaid convergence still slideware – Need realtime interface to the different networks – Rating engine and SCP are finally highly bundled – Performance and reliability unproved • • Require additional capabilities for content charging Lack of standards © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Charging for Content Services – IN/Core based solutions – IT/Billing solutions – IP solutions – Content Providers solutions © Logan Orviss International - Doc. Ref.: IIR Budapest – Date: Sep.30. 2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN / Core Network IT / Billing IP Content Providers Overview IP Approach AAA SMS-C 22 PrePaid PostPaid HLR 11 External corporate LAN MSC Operator domain Probe SGSN GGSN Probe APNn IP address ftp server IP address Other server Probe IP address Wap GW IP address APN1 Internet GW © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Publicdomain IP address Public Service n MMS-C Contentserver url 1…n Public Service 1 Internet url 1…n IP address Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN / Core Network IT / Billing IP Content Providers Solutions & Trends – ‘The IP School’ • IP domain is characterized by 2 different approaches – IP Flow charging – IP Events charging (download servers, streaming…) • …and the choice is not always obvious – e.g. download can be charged based on event from download server, or from IP transport via traffic analysis – Chat service can be charged: • on a per message basis (event), • on duration or volume basis (transport) • or a combination… • …but there is a trend to track and control the IP flow – new services (TV on ADSL, streaming video, IP-telephony …) – distinction between On/Off Portal and control of external flows – convergence of access networks © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN / Core Network IT / Billing IP Content Providers • • IP School - IP Probes IP Probes allow to dive into the IP stream Generic IP Probes characteristics: – – – – – Collect/Aggregate/Report, No standards whatsoever, No dominant architecture or strategy, Applies indifferently to fixed, mobile, internet or WLAN. Data collection strategies: 1. Log files • 2. Passive Probes - non-intrusive monitoring • 3. Realtime, extensive data, NO control Active Probes - intrusive monitoring • – Mediation-like, simplest, non realtime Realtime, extensive data, control, expensive These strategies are not mutually exclusive © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN / Core Network IT / Billing IP Content Providers Real life ‘IP’ example: Passive Probe (Xacct) Passive IP Metering -> session reconstitution rather than dynamic session management © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Charging for Content Services – IN / Core based solutions – IT / Billing solutions – IP solutions – Content Providers (M-Commerce) solutions © Logan Orviss International - Doc. Ref.: IIR Budapest – Date: Sep.30. 2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN / Core Network IT / Billing IP Content Providers Solutions and industry trends – ‘The M-Commerce School’ Operator domain Possibly out of operator domain: - MVNOs - Web Services: .Net… - Banks - Service Providers -… End-users M-Commerce platform PrePaid PostPaid Single Sign-on, interaction management Banks/credit card institutions Authentication M-wallet Payment method selection Content/Service providers Other m-commerce activities Cellular/ISP network Service platform © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN / Core Network IT / Billing IP Content Providers Solutions and Industry Trends – ‘the M-Commerce school’ • Set of support functions – facilitating financial transactions – Handset seen as authentication & payment tool – ‘Single Sign-on’ infrastructure (.Net…) – Secure links with financial institutions • (credit and debit cards, banks…) – Commerce platforms – E-wallets – Settlements • Application driven – Operator loses transaction control ... can be easily done outside the operator scope • M-Commerce school does not provide any solution for: – integration with networks – operator specific policies (e.g. Prepaid / Postpaid…) © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The major approaches IN / Core Network IT / Billing IP Content Providers M-commerce Example – Services Purchase via w-Ha - Process The user choses a product/service 1 End-User Content Provider 6 Service is delivered 5 Delivery authorisation 4 W-Ha asks for validation. User agrees Operator /ISP 2 Autorisation request w-Ha.com 3 User is identified © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Summary – Customer centered Content Services • – “IN/Core Network approach” • • • • – Network & IN based solutions to IP/content challenges; Solid delivery track record Focused on (near) real-time, high performance & reliability Rely on standards – G/SGSN, CAMEL3 (IP), OSA/Parlay interfaces, IPDR. “IT approach” • • • • • – to be monitored & charged for all customers, across all services, devices, networks, etc. Extend to Prepaid, Convergence & Balance mgt. Maturing real-time rating ( “all in memory”) and Interfaces Personalised, sophisticated rate plans & discounting Decouple SCP and Charging Marketing flexibility above performance & reliability. “IP approach” • • Content and (packet) data are traditional IP territory Innovative, “can do” approach resulting in many “IP-solutions” • • • • • Passive & Active Probes – analyse, collect & control IP-usage “Island-Billing” features directly inside service delivery nodes (e.g. SMSC/MMSC real-time charging) Relying on standards – e.g. IP V6, SIP, etc. Lack of maturity IP premise vision: complete control & visibility of the IP traffic of all OSI-layers – – – – - SMSC, MMSC, Messaging, portals, Wap GW, AAA, Probes, Session control. incl. protocols, encrypted connections, trusted/untrusted, private/public traffic application info, etc. “Content Providers approach” • • • • Telco's ≈ ISPs, Network-access = commodity Charge service “value”, not traffic Use “M-Commerce” platform, Smart/SIM cards and own login and customer admin Attention needed: Fraud mgt, real-time, “carrier-grade” platforms, integration with networks! © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Realtime & Billing One Example OSA / Parlay and content charging © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted • • • • • • Connection service Managed by connection provider Telecom operator or ISP Typically: opening a PDP context for GPRS Trigger when entering / exiting data session Monitoring of time, volume Start Data Session Service session Start Stop © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Stop • End-user service • Managed by service provider • Entering a Web section, downloads, gaming session, push services, streaming services • Trigger when entering / exting the service • Monitoring of protocol, addresses, urls, time, volume Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted • Typically: web or WAP browser Customer 1 User Agent 6 • Collocated with service • Ask for payment when delivering service • Can be different bearer Request Engine 2 Merchant Service Provider ASP 3 Rating Engine 4 Confirmation Engine 5 Payment Engine Payment Service Provider • Network operator • ISP • Or independant payment provider 7 • User prepaid account • e-Wallet • Computes the value ($) • Input from Request Engine (service value, class of service, etc….) • Other input (time of day, promotion, communities …. Settlement Engine Financial Service Provider © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Service Service provider Content provider ASP Service Service • User prepaid account • Rating Engine • Voice prepaid application • GPRS prepaid application • Volume information • Per session (PDP context) Data network SCP SCP INAP CAP 1&2 IP MSC CAP 3 GGSN SGSN © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Charging for New Services: ”Core Network Approach” •OSA/Parlay Gateway •NESP •Service Capability Servers Enhanced Services Service provider Content provider ASP Service Service Frame work CHAM Call Control Data Session Service Session Service LDAP, CORBA SCP SCP Data network INAP CAP 1&2 Intelligent Peripheral MSC CAP 3 GGSN Probe SGSN © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Service Service Service Parlay/Corba Service Request Engine Service provider Content provider ASP Service Service Frame work CHAM Other OSA/Parlay API LDAP Data network SCP SCP INAP CAP 1&2 IP MSC CAP 3 GGSN SGSN © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Content Charging Service Service Service provider Content provider ASP Service Service Frame work Service Session CHAM LDAP Data network SCP SCP INAP CAP 1&2 Probe IP MSC CAP 3 GGSN SGSN © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Service Charging Web Service Web service (HTTP) Request Engine Service provider Content provider ASP Service Service Frame work Service Session CHAM LDAP Data network SCP SCP INAP CAP 1&2 Probe IP MSC CAP 3 GGSN SGSN © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Survey - Question 11 (2004) • Q11. What do you think is currently the best way to achieve the real time functionality required to manage customer balances? a) One system: located ‘in the IN/network’ for all customers b) One system: located ‘in the IT domain’ for all customers c) One system: located between the IN and IT domains for all customers d) Two systems: prepaid managed in the IN and postpaid managed in the ‘IT/billing domain’ 2004 2004 (a) (b) (c) (d) © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Questions © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted The End Thank you contact : [email protected] © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted Where IT meets IN • “Most operators cannot justify economically and technically an entire redesign of their charging architectures, so the key is to get the best mix from the wide variety of competing approaches currently being talked about in the marketplace.” © Logan Orviss International - Doc. Ref.: IIR Budapest– Date: Sep. 30.2004 - ‹#› e-mail: [email protected] - http://www.logan-orviss.com Proprietary & Confidential Information of Logan Orviss International No Reproduction Or Disclosure To Other Parties Permitted