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Delivering Converged
Services to Enterprise
Branches and SMBs
Cisco® Catalyst® 2960 Series
Switch Solutions
Ramesh Bijor
Business Presentation
C97-450227-00
© 2008 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
21st Century Branch Offices:
Taking a Bigger Role
Interactive
Business
Number of Branches
Grows 10% per Year
Collaboration
Tools
90% of New Employees
Work in Branches
Video on
Demand
Wireless
Mobility
Source: Nemerts Research Virtual Workplace—
Branch Office Strategies
New Business Applications
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2
Branch Challenges
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Today’s
Challenges
Goals
Disparate Data and
Voice Networks
Unified Network Services
Operational Complexity
and Costs
Scalable Management
Struggle to Keep Up
with Security
Self-Defending Networks
© 2008 Cisco Systems, Inc. All rights reserved.
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Cisco Catalyst 2960
Addresses Branch Access Challenges
Cisco® Catalyst® 2960
Goals
Unified Network Services
 Power over Ethernet
capability
 Automatic detection of IP
phones, access points…
 Enhanced availability
with Flexlink, PVRST+
 Voice-aware features and
enhanced QoS support
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Cisco Catalyst 2960
Addresses Branch Access Challenges
Cisco® Catalyst® 2960
Goals
Scalable Management
 Cisco Network Assistant
for centralized
management of smaller
networks
 CiscoWorks LAN
Management Solution for
larger branch networks
 Ease-of-use features;
i.e., Cisco Smartports
and Express Setup
 Auto QoS wizard
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Cisco Catalyst 2960
Addresses Branch Access Challenges
Cisco® Catalyst® 2960
Goals
 Cisco Identity-Based
Networking Services for
authentication and access
control
 Enhanced Cisco NAC support
Self-Defending Networks
 ACLs to guard against denialof-service (DoS) and other
attacks
 DHCP Snooping
 SSHv2 and SNMPv3 for
protecting the network from
tampering
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Introducing: Empowered Branch
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Power over Ethernet Solutions
Cisco Catalyst 2960 PoE




New
Small branch offices (banks, retail, etc.)
24-port 10/100 PoE (15.4W) + 2-port 10/100/1000 or SFP
24-port 10/100 (8-port PoE, 15.4W ) + 2-port 10/100/1000
Layer 2–4 ACLs, DHCP Snooping, Web-Auth, and Enhanced
Cisco® NAC
 AutoQoS, Trust Boundary, Policing, and Class and Policy
Maps
 IP phone detection and LLDP-MED with location
 Cisco Redundant Power System 2300 support
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Power over Ethernet Solutions
Cisco Catalyst 2960 Powered Device
Compact Switch
New
 Ideal for wiring-constrained conference rooms and
hospitality suites
 8-port 10/100 + 1-port 10/100/1000 PoE input
 Power received through 10/100/1000 uplink port
 11W (Class 3 powered device) required
 No internal power supply
 External power brick optional
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Cisco Catalyst 2960 PoE and Powered Device
Unified Network Services
Business Problem
 Complex branch-office
infrastructure and power and
cabling plan
Lower productivity without
the convergence network
 Inability of the branch or
small and medium network to
evolve with business
Unable to compete
effectively in the
marketplace
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© 2008 Cisco Systems, Inc. All rights reserved.
Solution
 Full 15.4W Power over
Ethernet capability for up to
24 ports
 Ability to connect and power
IP phones, access points,
and cameras
Benefits
 Increased productivity by
deploying converged voice,
video, and data services on
the same network
 Improved mobility
 Enhanced availability with
voice-aware features
 No internal power supply
needed for Cisco® Catalyst®
2960 Powered Device
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Cisco Catalyst 2960 PoE and Powered Device
Scalable Management
Business Problem
 Greater operational
complexity and expenses
Slowing down the growth
of the business
Higher skilled IT resource
cost resulting in higher
TCO
 Requirement for network
to be managed centrally
and scale as the
business grows
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Solution
 Cisco Network Assistant for
smaller networks
 CiscoWorks LAN
Management Solution for
larger branch networks
Benefits
 Operational simplicity
lowers operating
expenses and enables
resources to focus on
business instead
 Auto QoS wizard
 Ease of use with Cisco®
Smartports and Express
Setup
 CLI and SNMP support
means no new training
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Cisco Catalyst 2960 PoE and Powered Device
Integrated Security
Business Problem
 Unauthorized access to
the branch-office
networks
Disrupting operations and
negatively affecting
productivity
Risk of losing valuable
business information
Solution
 Cisco® Identity-Based
Networking Services for
authentication and
access control
 ACLs to guard against
denial-of-service (DoS)
and other attacks
Benefits
 Maintain productivity and
profitability
 Maintain company
reputation
 DHCP Snooping
 SSHv2 and SNMPv3 for
protecting the network
from tampering
C97-450227-00
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C97-450227-00
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