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Sociological Research Methods Intro to Sociology Class Research and the Social Sciences Goal: test common sense assumptions and replace false ideas with fact and evidence Where: the whole world is a sociologists lab Qualitative vs. Quantitative Research Quantitative: research that relies on numerical data Qualitative: research which uses observation and relies upon descriptive data Types of Research Survey: a sample population is asked a series of questions to respond to (most used version) Secondary Analysis: pre-collected data in which someone else has already gathered Types of Research Field Research: research that takes place in a natural (non-lab) setting Case Study: in depth examination of a single group, problem, or community Types of Research Experiment: research that takes place in a lab setting (not often used in social research) Participant Observation: case study where the researcher becomes a member of the group being studied