Download A. Market Globalization

Communicating
Intercultural
Market Trends
• A. Market Globalization
- Communication & Transportation Techniques.
-Technological advancement -Products made at
different places and sold elsewhere.
• B. Cultural Diversity of Employees.
- Various Nationality, ethnic, racial, religion
backgrounds
leads Intercultural Business Communication
USA workforce-Europe, Canada, American, Indian,
Africa, Asian, Latin
- Gender, age, family, education, status
To be successful –Sensitive to Cultural difference &
poses good. Inter cultural skills
• Culture is a shared system of symbols,
beliefs, attitude, values exception & norms
of behavior.
Ethnic, religious, Professional
- Sub-Culture –a distinct group that
belongs to a major culture.
- Culture is learned by listening to other
members and observing their behavior.
- Direct & Indirect Methods of Learning.
Imp. of Recog. Cultural Differences
•
People from diff. culture encode and decode
messages differently.
1. Increases chances of misunderstanding
2. By being sensitive –We do not assume
everyone thoughts to be like us.
4 Categories of Cultural Difference.
1. Verbal & Nonverbal actions.
2. Legal & ethical differences.
3. Social Differences –values wealth, status,
manners.
4. Non Verbal differences attribute to personal
space & Body Language
•
Ethnocentric Tending to judge all other
groups according to one’s own behavior
& customs.
• Sterotyping- predicting individual
behavior or character on the basis of
their membership to a particular class.
• To overcome Ethnocentric behavior.
1. Acknowledge distinctions
2. Avoid assumptions
3. Avoid Judgments
Recommendations for Writing
Efficiently
•
•
Speaking- Word Choose ,
Acc. To Audience
Writing- 1. use plain English
2.Be clear
3.Address –International
Correspondence purpose.
4. Cite No.s carefully.
5. Avoid Slang & Idioms
6.Be brief.
7.Use Short [paragraphs
8. Use transitional elements
Guidelines for Speaking
1.
2.
3.
4.
5.
6.
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9.
10.
11.
12.
Try to eliminate noise.
Look for Feedback
Speak slowly & rephrase your sentence.
Clarify your true intention with repeated
examples.
Don’t talk down to other person.
Use objective and accurate language.
Learn foreign phrases.
Listen carefully & patiently.
Adapt your conversational style acc. to the
other person.
Check frequently for comprehension
Clarify what will happen next.
Observe Body Language.
Ways to improve speaking to
persons who use English as
second lang.
1.
2.
3.
4.
Clarify your meaning
Avoid Slang and Idioms
Listen Carefully
Don’t assume that people
understand the tone of your
voice.
5. Repeat preferences to
communication style.
Ways to improve speaking to
persons who do not use English
as second language
1. Learn the foreign Language
2. Translator – Understand
analyze the cultural context and
behaviors.
3. Teach the other person your
language.
This is your WORLD……