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EFFECTIVE
COMMUNICATION
SKILLs
Communication
BECAUSE…t
 Employers identify communication as one of the
basic competencies every graduate should
have, asserting that the ability to communicate
is valuable for obtaining employment and
maintaining successful job performance.
 When working as an entrepreneur
communication helps in conflict management
and problem solving
• Effective communication is a key skill in
entrepreneurship
• Effective communication is essential in business
both for the owner and other individuals.
• Entrepreneurs should develop the ability to write,
speak, and listen well.
Definitions…
•
Communication is the process of exchanging
information, ideas and feelings.
•
The information, ideas, or feelings the sender
wants to communicate are called messages
•
The avenues through which messages are
delivered are called channels/media.
•
Circumstances under which communication
takes place is called the setting
•
The receiver’s response to the message is called
feedback
Miscommunication happens…
•
There may be obstacles that interfere with
communication called barriers
•
There may be biases against the opinion expressed that
prevent a listener from understanding called emotional
barriers
•
Often times, there are other distractions, or things that
compete with the message for the listener’s attention
•
Be sure to use clear and concise language that is not full
of jargon, or specialized vocabulary, used by members of
a particular group
Detailed Communication Process
Context
Message Channel
MESSAGE
MESSAGE
Feedback Channel
Context
Source
Receiver
THE COMMUNICATION PROCESS
IN ACTION
THE MESSAGE IS THOUGHT AND
PUT INTO WORDS OR SYMBOLS
TRANSMISSION
CHANNEL
MESSAGE IS TRANSMITTED VIA
PARTICULAR MEDIUM
DECODING
CHANNEL
RECIEVER
MESSAGE IS RECEIVED, DECODED AND
INTERPRETED
Communication Process
General Presentation
STAGE 1
Message
SOURCE
TARGET
STAGE 2
Message
SOURCE
Feedback
RECEIVER
STAGE 3
Message / Feedback
SOURCE/RECEIVER
RECEVER/SOURCE
Message / Feedback
VERBAL
COMMUNICATION
Output
Input
# Clarity
# Listening (Ack. Feeling)
# Pitch
# The environment
# Pause
# Emotional climate
# Punctuation
# Discrimination
# Modulation
- Gender
# Speed
- Different ethnic background
# Register
- Age Difference
# Tone
NON VERBAL COMMUNICATION
Communication Styles
Communication
Style
Assertive
Nonverbal Behavior
Description
Pushing hard
without attacking;
permits others to
influence outcome;
expressive and selfenhancing without
intruding on others.
Pattern
Good eye contact;
Comfortable but
firm posture;
Strong, steady and
audible voice; Facial
expressions
matched to
message;
Appropriately
serious tone;
Selective
interruptions to
ensure
understanding.
Verbal Behavior
Pattern
Direct and
unambiguous
language; No
attributions or
evaluations of
others’
behavior; Use of
“I” statements
and cooperative
“we”
statements.
Communication Styles
(continued)
Communication
Style
Aggressive
Nonverbal Behavior
Description
Taking advantage
of others;
Expressive and selfenhancing at
others’ expense.
Pattern
Glaring eye contact;
Moving or leaning
too close;
Threatening
gestures (pointing
finger; clenched
fist); Loud Voice;
Frequent
interruptions.
Verbal Behavior
Pattern
Swear words
and abusive
language;
Attributions and
evaluations of
others’
behavior; Sexist
or racists terms;
Explicit threats
or put-downs.
Communication Styles (continued)
Communication
Style
Nonassertive
Nonverbal Behavior
Description
Encouraging others
to take advantage
of us; Inhibited;
Self-denying.
Pattern
Little eye contact;
Downward glances;
Slumped postures;
Constantly shifting
weight; Wringing
hands; Weak or
whiny voice.
Verbal Behavior
Pattern
Qualifiers
(“maybe,” “kind
of” ); Fillers
(“uh,” “you
know,” “well”);
Negaters (“it’s
really not that
important,” “I’m
not sure”).
What to Do…
Make Direct Eye Contact
Stay In Tune with Your Body Language
Speak Loud and Clear
Practice It With Smile
Stay focused
Listen carefully
And more to do is…..
Try To Understand Other's Point of View Also
Respond to Criticism with Empathy
Own What’s Yours
Use “I” messages
Look for compromise
Take a time-out
Don’t give up
BENEFITS
It helps us to feel good about both ourselves and
others.
It leads to the development of mutual respect for
each other.
It increases our self-esteem.
It helps us achieve our goals.
It minimizes hurting and alienating other people.
It reduces anxiety.
It protects us from being taken advantage of by
others.
It enables us to make decisions and free choices
in life.
It enables us to express, both verbally and nonverbally, a wide range of feelings and thoughts,
both positive and negative.
THANK YOU